Yext Power Listings and SEO Question...
-
Hi,
I was wondering if anyone that has used Yext's Power Listings has experienced any negative (or positive) organic SEO results. As you know if you've used Yext, it creates a ton of links from directories. I think they're mainly no-follow links, but wanted to check if anyone has had experience (either good, bad, or neutral) regarding impact on organic results.
Thanks.
-
Hi Miriam,
Thanks for your reply. Yext may be overkill for what I want right now, so I'm going to try Moz Local and another, less well known service (LocalSiteSubmit) and see which seems to do the best job of showing me the status quo, and fixing errors and omissions. Sort of an A/B test for site submit tools. Looking forward to trying the Moz tool, I have a lot of respect for the entire Moz brand so imagine this will be another solid tool.
Appreciate your response!
~Michael -
Hi Michael -
Moz Local provides a little bit different of a service than Yext, in that we help you get your data updated on the 5 major US aggregators + 2 other important platforms, working on the concept that this data should then move out from there, as illustrated by this infographic of the Local Search Ecosystem:
https://moz.com/learn/local/local-search-data-us
Moz Local also helps you surface inconsistent, incomplete and duplicate listings on a total of 15 different platforms.
At $84 per Moz Local listing, our price is also a popular selling point for many customers. If you have any further questions about Moz Local, please fire away!
-
I just got off the phone with Yext and have similar concern. They want $500 per year to update/correct approx. 60 listings. Frankly, having a single source (with Dashboard) site to update and maintain that many listings has some value, but the first thing I did was come here to see if there were other, better solutions. Thanks to Chantal it seems there are.
My original question was how does the Moz Local product compare to Yext? Anyone have opinions on that topic?
Checking out expressupdate.com now. Thanks!
Mike
-
I've just been through this. Yext wants $500 to put your listing on free sites (which is absurd IMO). You can fix your listing on most of these sites at expressupdate.com for free.
-
Hey There!
While I have not personally used this service, I do recall this blog post from Nyagoslav Zhekov a couple of years back on this topic:
http://www.ngsmarketing.com/why-yext-might-not-be-the-best-fit-for-your-business/
You might want to read through that. And, if we have any community members here who have positive experiences with Yext to share, please do speak up!
-
We used them at my old agency but they didn't have much effect. In fact, we stopped using them and nobody else in the company noticed.
My 2c is it's more valuable to manually find a few nicer places to do link drops if that's your strategy. Anything "power link building" worries me (although to be fair, we have a few that we do as general directories and they work fine. It just depends what link you're going for and what niche you're trying to rank.
But yeah, in our experience no real effect from adding or removing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google my business: How "Listing on Maps" are calculated? They are too high for us!
Hi Moz community, Our business listing on Google show some unbelievable statistics. According to their insights, we have 21K "Listing on Maps" and 1K "Listing on Search". This is impossible. Have you ever faced this? How these are calculated? There is no way that our business will be searched 20 times more on maps than usual search. Please clarify. Thanks
Local Listings | | vtmoz1 -
"Duplicate" on Google Local - Attorney and Business Listing
For our law firm, we have a Google Local listing for the firm (Riddell Law LLC). Google also created a local listing for one of the attorneys (Riddell) (we didn't create it, but are in the process of verifying it). Both listings are at the same address. Moz Local says these are "duplicates" - is that true? Would Google penalize us for this? I am not sure how to fix it - both the individual attorney and the business are in fact at the same address. If anyone has any advice I would greatly appreciate it! Thank you!!
Local Listings | | bpurdue0 -
Duplicate Google Plus and Google My Business Listings
My business has duplicate listings for both Google + and Google Places or Maps or My Business or whatever it's called today. Of course the listings that I want to show are marked as duplicates, and the only option is to remove the duplicates. Is there any way to merge these listings or switch which one Google recognizes?
Local Listings | | lmsybiatb0 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
SEO issues with Physician and Practice not ranking for their own names
I've inherited an SEO client who's got all kinds of ranking problems. Currently his name Dr. Laddis shows up for his old practice, Saratoga Cardiology Associates (http://saratogacardiology.com/) instead of his current one Cardiology Specialty Services (http://cardiologyspecialtyservices.org/ ) He's also showing up with a G+ for the old practice that's listed as closed. The 2nd listing is for his bio on the hospital page.(<cite class="_Rm">https://saratogahospital.org/doctor/theodoros-laddis-md-facc/ )</cite> Then come the usual Dr directories. His YouTube channel shows up. But his actual website isn't until the middle of the 2nd page. I'm also having similar issues getting the practice to show up in search (http://cardiologyspecialtyservices.org/ ). As I was coming on board, they also had a name change from Saratoga Cardiology Specialty Services to Cardiology Specialty Services. Their G+ local business page has the custom URL for Saratoga Cardiology Specialty Services but the name on the page is Cardiology Specialty Services. Their website is actually part of the hospital multisite with a URL redirect. While the site shows up for "cardiologist Saratoga" their G+ page doesn't show up.(https://plus.google.com/+Saratogacardiologyspecialtyservices/about ). I've also done on-page SEO and am still in the process of submitting to directories. Any thoughts on what the hangup is or what I can do to clear up this mess would be appreciated.
Local Listings | | IT-dmd0 -
Is there any data about how user interact with the local 7 pack listing, do they scroll past it or use it like a normal SERP ?
Does any one have any data about how users interact with the local 7 pack listings in regards to position to CTR ratios, do everyday users tend to scroll past it to the normal SERPs as they might do with adwords ads (as the local pack is formatted slightly different to normal SERPs) ? bMvtUSe.png
Local Listings | | Sam-P0 -
Inconsistant & Duplicate Listings
Hey guys, Our agency inherited a client that no longer has all of their log-in information for a large number of listings. This is killing their rankings. Can anyone give us some advice on how to handle this? We subscribe to Moz Local, but it seems like it can only help so much (or so we think). Thanks in advanced for any advice!
Local Listings | | theideapeople0 -
How do you get listed on Yahoo?
Where is yahoo's "add your business" link? I cannot find it. All I can find is their "yahoo local works" product, which I do not want to buy. I just want to add my listing like I can do with hotfrog, bing, infogroup...pretty much everyone else...except yahoo. Please save me from this frustration, so I can get back to enjoying my Friday. Thanks, Ruben
Local Listings | | KempRugeLawGroup0