Plugin to duplicate CMS pages, changing the location
-
Hi all,
We have recently noticed a rise in local business websites using a plugin to duplicate hundreds of pages changing only the location in the h1 tag and the page description, we're pretty sure this is a black hat technique allowing them to rank for all locations (although the duplicate page content must not be doing them any favours). An example of this is http://www.essexcarrecovery.co.uk
We would like to know what plugin they are using as we think there may be better ways to use this, we may be able to create original location pages faster than we do now? Also why does not seem to be too detrimental to the businesses SEO as surely this method should be damaging?
-
Hi There -
While I'm not sure of the plugin you're citing, you are right to suspect that cloning hundreds of thin or duplicative pages would not be a strategy any good Local SEO would recommend, particularly in light of Google's recent doorway pages announcement (see: http://moz.com/community/q/how-google-s-doorway-pages-update-affects-local-seo). Loading any site down with this kind of content would not be a smart move, and my recommendation would be to devote the bulk of your resources of both time and funding to carefully crafting the highest quality content for your relevant topics, whether these are local landing pages, blog posts or what have you. I would caution you against looking for a fast solution here. A better goal would be mining deep for quality, however long this might take.
Additionally, it's good to remember that just because a competitor seems to be benefiting from a spammy practice, it's not really a good idea to model your marketing on this. Google can't see everything all at once, but when they finally do see something they don't like, punitive action can happen overnight. I think the best way to look at this is that competitors who are spamming are actually in a weak position. They are putting their visibility at risk, while you, taking the high road, are securing your future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplication Effects on Page Rank and Domain Authority
Hi Does page rank and domain authority page rank drop due to duplication issues on a web domain or on a web page? Thanks.
White Hat / Black Hat SEO | | SEOguy10 -
By changing the wordpress theme what need to take for seo consideration?
Hi guys! we have a site that been using a theme for a year now and we decided to change to a new one, the question here is, does it affect seo? or it is possible to remain 100% for the seo? What caution tips that you guys can share for changing the theme? Does just remaining the same URL works?
White Hat / Black Hat SEO | | andrewwatson922 -
Where is the rule here that forces any home page URLs that include several versions of explicit page name references, such as default.htm or index.html, to redirect to the canonical homepage?
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
White Hat / Black Hat SEO | | esiow2013
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L]
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L]
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L]
RewriteRule ^reset-password/([0-9]+)/([a-zA-Z0-9]+)$ index.php?cmd=retrievePassword&act=retrievePasswordConfirm&code=$1&key=$2 [L]
RewriteRule ^map-page.php$ index.php?cmd=mapPage [L]
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L]
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L]
RewriteRule ^bookmarked-properties(/((R|S)-([0-9]+)))?$ index.php?cmd=protectedBookmarkedProperties&id=$2 [L]
RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L]
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L]
RewriteRule ^register.php$ index.php?cmd=register [L]
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L]
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L]
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L]
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L]
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L]
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L]
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L]
RewriteRule ^members/login.php$ login.php [L]
RewriteRule ^rss$ index.php?cmd=rss [L]
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301]
RewriteRule ^resources2.php$ index.php?cmd=links2 [L]
RewriteRule ^results.php$ index.php?cmd=results [L]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]0 -
Help with E-Commerce Product Pages
Hi, I need to find the best way to put my products on our e-commerce website. I have researched and researched but I thought I'd gather a range of ideas in here. Basically I have the following fields: Product Title
White Hat / Black Hat SEO | | YNWA
Product Description
Product Short Description SEO Title
Focus Keyword(s) (this is a feature of our CMS)
Meta Description The problem we have is we have a lot of duplicate content eg. 10 Armani Polos but then each one will be a different colour (but the model number is the same). I don't want to miss out on rankings because of this. What would you say is the best way to do this? My idea is this: Product Title: Armani Jeans Polo Shirt Blue
Product Description: Armani Jeans Polo Shirt in Blue Made from 100% cotton Armani Jeans Polo with Short Sleeves, Pique Collar and Button Up Collar. Designer Boutique Menswear are official stockists of Armani Jeans Polos.
Short Description: Blue Armani Jeans Polo SEO Title: Armani Jeans Polo Shirt Blue MA001 | Designer Boutique Menswear
Focus Keywords: Armani Jeans Polo Shirt
Meta Description: Blue Armani Jeans Polo Shirt. Made from 100% cotton. Designer Boutique Menswear are official stockists of Armani Polos. What are peoples thoughts on this? I would then run the same format across each of the different colours. Another question is on the product title and seo title, should these be exactly the same? And does it matter if I put the colour at the beginning or end of the title? Any help would be great.0 -
Creating duplicate site for testing purpose. Can it hurt original site
Hello, We are soon going to upgrade the cms to latest version along with new functionlaities - the process may take anywhere from 4 week to 6 weeks. may suggest - we need to work on live server, what we have planned take exact replica of site and move to a test domain, but on live server Block Google, Bing, Yahoo - User-agent: Google Disallow: / , User-agent: Bing Disallow: / User-agent: Yahoo Disallow: / in robots.txt Will upgrade CMS and add functionality - will test the entire structure, check url using screaming frog or xenu and move on to configure the site on original domain The process upgradation and new tools may take 1 - 1.5 month.... Concern is that despite blocking Google, Bing & Yahoo through User agent disallow - can still the url can be crawled by the search engines - if yes - it may hurt the original site as will read on as entire duplicate or is there any alternate way around.. Many thanks
White Hat / Black Hat SEO | | Modi1 -
How does Google decide what content is "similar" or "duplicate"?
Hello all, I have a massive duplicate content issue at the moment with a load of old employer detail pages on my site. We have 18,000 pages that look like this: http://www.eteach.com/Employer.aspx?EmpNo=26626 http://www.eteach.com/Employer.aspx?EmpNo=36986 and Google is classing all of these pages as similar content which may result in a bunch of these pages being de-indexed. Now although they all look rubbish, some of them are ranking on search engines, and looking at the traffic on a couple of these, it's clear that people who find these pages are wanting to find out more information on the school (because everyone seems to click on the local information tab on the page). So I don't want to just get rid of all these pages, I want to add content to them. But my question is... If I were to make up say 5 templates of generic content with different fields being replaced with the schools name, location, headteachers name so that they vary with other pages, will this be enough for Google to realise that they are not similar pages and will no longer class them as duplicate pages? e.g. [School name] is a busy and dynamic school led by [headteachers name] who achieve excellence every year from ofsted. Located in [location], [school name] offers a wide range of experiences both in the classroom and through extra-curricular activities, we encourage all of our pupils to “Aim Higher". We value all our teachers and support staff and work hard to keep [school name]'s reputation to the highest standards. Something like that... Anyone know if Google would slap me if I did that across 18,000 pages (with 4 other templates to choose from)?
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Article Re-posting / Duplication
Hi Mozzers! Quick question for you all. This is something I've been unsure of for a while. But when a guest post you've written goes live on someone's blog. Is it then okay it post the same article to your own blog as well as Squidoo for example? Would the search engines still see it as duplication if I have a link back to the original?
White Hat / Black Hat SEO | | Webrevolve0 -
Single Domain With Different Pages Deep Linking To Different Pages On External Domain
I've been partaking in an extensive trial study and will be releasing the results soon, however I do have quite a strong indication to the answer to this question but would like to see what everyone else thinks first, to see where the common industry mindset is at. Let's say SiteA.com/page1.html is PR5 and links out to SiteB.com/page1.html This of course would count as a valuable backlink. Now, what would happen if SiteA.com/page2.html, which is also PR5, links out to SiteB.com/page2.html ? The link from SiteA is coming from a different page, and is also pointing to a different deeplink on SiteB, however it will contain the same IP address. What would the benefit be for having multiple deeplinks in this way (as outlined above, please read it carefully before responding) as opposed to having just a single deeplink from the domain? If a benefit does exist, then does the benefit start to become trivial? This has nothing to do with sitewide links. Serious answers only please.
White Hat / Black Hat SEO | | stevenheron1