Best way to automize generation of google ads - API, scripts etc.
-
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database.
I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation.
Any recommendations? Would you use adwords API or rather adword scripts?
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements? -
Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do.
I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need.
Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand. And when you add new products, your ads won't auto-populate.
I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.
-
thanks. I see your point regarding effective ad copy, but in our case the time saving would be valued higher than perfectly optimized ads for each individual item. Setting up 3000 individual product adgroups in 10 languages would just take really a lot of time.
This was actually also the only script that I had found in my former google search.
You have to pay at least 1 month subscription of 250USD to get access to the script which seems reasonable (scripts not available in free trial).I was just surprised that I could not find any other options for doing this automization, as I thought that there should be many website owners being interested in such an automized setup.
-
The only thing I can add to Alick300's response is that I would try A/B testing with ads you create vs ads created automatically and compare effectiveness. I believe it would benefit all of us if you would share your results here too.
-
Hi,
I would never suggest to do generate Ads using script because by using that I don't think you can create effective Ad copy. But you asked about the script so I am providing the script with details how to use that but not sure whether it is paid or unpaid, haven't used ever. you can check yourself.
Enhanced Script: Create Ads From a Spreadsheet @ http://www.optmyzr.com/scripts/
Automatically Create AdWords Ads From A Spreadsheet @ https://www.youtube.com/watch?v=BiOQepEHuwA
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
Managing negative keywords when multi ad groups trigger for same keyword
Hi Mozzers, I have a lot of ad groups - hundreds! Without negative keywords, multiple ad groups in my campaign could trigger for the same keyword. For example, a search for crm software could trigger the following ad groups: Ad group 1 (the ad group I want to trigger) - CRM Software
Paid Search Marketing | | Zoope
Ad group 2 - Best CRM Software
Ad group 3 - CRM Software Solutions
Ad group 4 - CRM Software for Small Business
etc. So I handle this situation by negative keyword matching the words 'CRM Software' in ad groups 2, 3 and 4. However, this is a very manual and laborious activity when I have 900+ keywords in my campaign, with 150+ ad groups. Does anybody know of any tools that might automate this process, or any techniques for making the process easier and more accurate? Thanks!0 -
Site penalized by google
I noticed for a while that our competitors don't rank for any keywords organically and they are using paid ads to gain traffic. They have been in the industry for over 6 years and we are only new and have ranked above them already. How can we find out if a competitor has been penalized? Thanks
Paid Search Marketing | | edward-may0 -
3 domains, Same keywords targeting - Best way of managing this?
Hi, I manage 3 domains and am just about to start doing some Branded PPC (to start with) to promote these the problem is that that 2 of the domains sell the exactly same products under the same brand names. What is the most efficient way of setting this up. Obviously by setting up separate accounts and using the MCC I can manage the accounts accordingly, but i am going to be increasing my competition for my own brand terms. As far as i am aware google is not happy with you mixing 2 domains in one account? We also sell our products via a wholesale channel so there is competition with other competitors as well. The 3 sites is slightly different so has less overlap and its not until we hit generic terms that there is some form of competition, between site but i am not worried about this. Can you help? Regards Ben
Paid Search Marketing | | benjmoz0 -
Need help regarding to get rank for “Product listing Ads” on perticular keyword
I have one project Canvas Champ and we have been running Google shopping campaign for this project and we are getting good visits from some of the keywords. But our client has sorted out some keywords having high search volumes like “Canvas Prints” Now, We want to show our Product listing Ad for this keyword. Let me make you aware about our past efforts: We have set an auto target in Google Adwords for this particular product and make its bid around $8 and we have reviewed that product in listing for 2 days, but we didn’t see our Product Listing Ad on Google Search Result for this keyword. So Now, My concern is that, How can we show our Product listing Ad on Google SERP for this particular keyword “Canvas Prints”? Let me know if you have any confusion with my question. It would be really appreciated if I would get valuable inputs for the same. Thanks,
Paid Search Marketing | | CommercePundit0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0