Best way to automize generation of google ads - API, scripts etc.
-
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database.
I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation.
Any recommendations? Would you use adwords API or rather adword scripts?
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements? -
Alick & IssueTrack are right on point regarding ad copy. The reason no one has automated ad copy or adwords management yet (to complete non-human interaction automation) is because it generates zero results. If you're looking to be very hands off with the account, you should set your expectations now that it's not going to do what you want it to do.
I think what you're primarily seeking are the Google Product Listing Ads. After your one time setup you shouldn't have to edit them again, but they need to be managed on an ongoing basis by a human with the knowledge of how to make them profitable and generate the volume you need.
Each time you update your product feed in the Google Merchant account, it will be translated into your ads - but that doesn't mean your bids have decreased with trending amounts of merch on hand. And when you add new products, your ads won't auto-populate.
I would recommend github for finding a developer if you still want to continue on with this course of action. I haven't tried it, but I think that an API would be better than a script for what you think you want to accomplish.
-
thanks. I see your point regarding effective ad copy, but in our case the time saving would be valued higher than perfectly optimized ads for each individual item. Setting up 3000 individual product adgroups in 10 languages would just take really a lot of time.
This was actually also the only script that I had found in my former google search.
You have to pay at least 1 month subscription of 250USD to get access to the script which seems reasonable (scripts not available in free trial).I was just surprised that I could not find any other options for doing this automization, as I thought that there should be many website owners being interested in such an automized setup.
-
The only thing I can add to Alick300's response is that I would try A/B testing with ads you create vs ads created automatically and compare effectiveness. I believe it would benefit all of us if you would share your results here too.
-
Hi,
I would never suggest to do generate Ads using script because by using that I don't think you can create effective Ad copy. But you asked about the script so I am providing the script with details how to use that but not sure whether it is paid or unpaid, haven't used ever. you can check yourself.
Enhanced Script: Create Ads From a Spreadsheet @ http://www.optmyzr.com/scripts/
Automatically Create AdWords Ads From A Spreadsheet @ https://www.youtube.com/watch?v=BiOQepEHuwA
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yellow Pages advertising and ad sources
From experience I've always been telling clients of mine to stay from Yellow Pages advertising. It has been several years now and it seems that Yellow Pages not only offers just priority listings but also SEO and their own version of Adwords it seems. I received a call from a Yellow Pages sales rep today saying they can promise me 50k impression views for $500/month which is a campaign managed by them and they'll even create the ads as well. When I questioned them on their 9 million sources they have for generating these impressions, if these impressions are local or national they mentioned it works like Adsense in a way. I eventually declined their offer and figured I'd do some research. If I were to create an Adwords Display campaign with that kinda of budget and do it locally by my city, Adwords forecasts are no where near that kind of impression count, expanding the campaign out to all of Ontario would be closer but still not quite that high an impression count. I'm assuming YP doesn't have as large of a network compared to Google either which also makes me more doubtful. What I would really like to know is has anyone had any success with YP advertising compared to Adwords recently especially with their high costs for such services? And does anyone know where exactly YP, Google Adwords, Bing Ads get their web partners and sources from? I know there are ad revenue agencies like Metroland that sell their ad sources to such companies and was curious.
Paid Search Marketing | | FPK0 -
How does Google Home Services Ads work?
Hi mozzers, I have a plumber client who would like to try the Google Home Services ads but I have not found a guideline on this just yet. Do you know how to set it up? Do I need to use adwords or is it under another google product? The more details you guys have the better! Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Two google analytics accounts on one site.
I've got a client who is using a third party for cpc ads, to track these we need to give the third party admin access to google analytics. Being that we are seeing massive discrepancies in reported cpc ads and refunds etc.. have been offered, I can't trust that as an admin they won't delete the profile with all data proving reason for refund. Can we create a second google analytics account (not profile) to protect the data? We want to give access to sensis to the new account so we can start seeing the cpc separation in traffic source from now while ensuring the existing account can't disappear.
Paid Search Marketing | | salemtas0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0 -
New v Returning in Google Analytics with Adwords
I am trying to figure out an issue with Google Analytics. What i am stumped on is I see traffic from AdWords coming in (accounts linked) and I see new v returning user. Does the return visit still show even if a user came back in via direct or organic? Or is it that these return visits are clicking on the ad again to come back as visits and clicks match in the reports?
Paid Search Marketing | | RadicalMedia0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50