Service Area Landing Page Q&A
-
Good Morning,
I was wondering if some one could help me out with some questions I have regarding how to make my service area landing pages rank better. A majority of them are on position 11 right now, and I feel like there might be a few minor things I might need to do to make them rank better.
1.) Meta Description -
If I'm writing a meta description should I use an exact match for the keyword?
Something like "Hire us to do your dry cleaning in Topeka, Kansas today."
Or would I write "Topeka Kansas is in luck. We offer the best dry cleaning around" (I know this stinks from a call to action perspective, but it's the best example I could come up with off the top of my head).
2.) File Name -
Would I make the name "topeka-kansas.html" or would I make it "dry-cleaning-topeka-kansas.html"
3.) H1 -
should this be exactly the same as the title, or at least very close to it?
4.) Youtube Video -
Would putting a youtube video on the page act as a relevancy signal to Google?
5.) Images -
How many images would help on a landing page?
Does having original images help more?
6.) Length of Page -
Does the length of the page word wise help at all?
7.) Anything else -
What other tweaks can I make to a landing page to boost its rankings?
Thanks!
Charles -
Don't forget the importance of mobile when it comes to local landing pages!
-
Also you can obtain useful info for local SEO in http://www.whitespark.ca/blog or the local section in moz.com (http://moz.com/blog/category/local-seo).
-
Hey Charles
I would recommend reading the following resources:
On-Page Factors (Moz)
Meta Descriptions (Moz)
YouTube Ranking Factors (Moz)
SearchMetrics Ranking Factors Study 2014 (Moz & SearchMetrics)
Google My Business (Google)
Verify a local business on Google (Google)Reason being, you're kind of asking broad and loaded questions (and that's totally fine!), and you're going to get so much more out of the above information than getting direction on one off questions. All of the above have great information and will help you moving forward. If you have any questions or comments, let me know! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Too many on page links
Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
How to create AMP Pages for product website?
How to create AMP Pages for product website? I mean we can create it easily when we have wordpress through plugin, what about when we have millions of pages, It would be too tedious to create amp version of every page. So, is there any alternative way to create amp version?
Intermediate & Advanced SEO | | sachin.kaushik0 -
What can cause for a service page to rank in Google's Answer Box?
Hello Everyone, Have recently seen a Google result for "vps hosting" showing service page details in Answer Box. I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page. CaRiWtQUcAALn9n.png CaRiWtQUcAALn9n.png
Intermediate & Advanced SEO | | eukmark0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
Duplicated Pages and Forums
Does duplicate content hurt that particular duplicated content, or the entire site? There are some parts of my site that I don’t care about getting high rankings on search engines. For example, I have a forum and there are certain links that only logged in people can see. If you aren’t logged in, they will take you to a page where it tells u to log in. google, obviously not logged in, interprets this as lots and lots of the same duplicated page. Should I just leave it alone cause I dont care if those pages makes it to search engines. Will it not hurt the entire site? For example, can my homepage search rankings decrase? That leads to my next question. What is the best way to optimize a forum? Whenever someone posts a new post, it seems another url for the same forum thread is created..... which is obviously duplicated….in other words, if like 20 people post on a thread, i believe my site adds 20 urls for that page...anyone know how to fix this?
Intermediate & Advanced SEO | | waltergah0