Newbie Keyword optmization question
-
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/
This is for a local, Gainesville, Fl acupuncturist.
The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms?
I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
-
Hi there
To me, this doesn't sound natural. But that's just my opinion. If you handle a proper local SEO campaign and create content around acupuncture and your services, you will appear for local based searches, because you are topically relevant and you have told search engines "based on my listings, Google+ verified profile, and citations, I am a Gainsville acupuncture business".
Hope this helps! Good luck!
-
Your Gainesville Florida Acupuncture solution
I would put a little bit of time into studying the website that you are working on and possibly talking with the person there who answers the telephone.
If you do that you will probably learn that a word like "treatment" is greatly superior to the world "solution" both in qualifying the page for more specific searchers and sounding more in tune with the practice.
And, if you want a higher click through rate, using words like "gentle" will ease the mind of the searcher.
Honestly, read the website. Talk to somebody. This is really important to deliver the best service.
-
Thanks so much for this info. Those resources are great!
Do you have any idea or comment on my question about whether using "Your Gainesville Florida Acupuncture solution" in my title, h1, etc. will have an impact on ranking for the keywords: "Acupuncture" and "Acupuncture gainesville fl"?
Thanks again!!
-
Hi there
If you are specific to Gainsville, then utilizing keyword terms and location in your optimization isn't a bad thing, but don't overdo it. Here's a great resource.
I would also check out citation and listing opportunities through Moz Local and Whitespark, as these can help categorize your business and associate it with a certain location or area. Here are some more great local SEO tips.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Should ALL of my blogposts be focussed on my main target keywords for my site?
Hi everyone. I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related? As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay? Thanks for reading! Lauren
Keyword Research | | laurenelizabeth19860 -
Acquiring the US Monthly Search for Specific Keywords
My client was handed a spreadsheet with Specific Keyword Data listing Competition (High/Medium/Low) and US Monthly Searches and wanted a similar spreadsheet generated for their industry keywords. Does anyone know how I can generate this data within Moz?
Keyword Research | | JeremyMonster0 -
Using Adwords to determine effective SEO keywords
Hello, My name is Mitchell and I'm new to the MOZ community and to the SEO field. I just recently launched an e-commerce website that sells refurbished laptops and computers and I have been researching ways to bring traffic and sales to our website. I understand that the first step to building an effective SEO campaign is to determine effective keywords to build from: targeted traffic + good volume.I've used several online tools to find relevant keywords and it appears that most of the relevant keywords are already Highly competitive and the first 2 Google pages are usually taken over by big name brands.I understand that I need to find low competition long tail keywords and start my way up from there.Assuming that I find 5-10 long tail keywords with low competition and decent search volume, here are my questions:- Should I test these long tail keywords with Google Adwords to find out if they convert well BEFORE I optimize my website for them?- Since I will be having several different long tail keywords, do I need to have a separate webpage on my site for each? (I believe that it's suggested to have one page per keyword, maximum 2)- If yes, does that mean that each long tail keyword needs to have it's own back links to bring in traffic?- Should I optimize my homepage for a long tail keyword as well? or should I optimize it for the more broader keywords and create sub-pages for the long tail keywords?- One of my site's main products is a very popular item and has high competition and search volume. Would it make sense to purchase a domain name that spells out the item (ej. HP-Pavillion-DV6.com) and publish reviews, specs and information about the item there (using a blogging service like Tumbler or Wordpress)? Or redirect the domain name to a page on my site with that information? Or just create a page on my site with that information and create back-links to it? Thanks in advance for your taking the time to respond and for your invaluable feedback. Respectfully, Mitchell.
Keyword Research | | Wasabii0 -
Competitive keyword ranking
Hi, I'm checking the SEOMoz keyword rankings report. I've set about 30 keywords and it's awesome to see how they rank and how many times they were clicked. However it would be interesting to see whether the keywords that I entered are competitive or not. It's not worth putting a lot of energy in making non competitive words rank higher I guess. So my question is: is it possible to see whether or not ranked keywords are competitive or not? Thanks!
Keyword Research | | webctp0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20