Links hovering at the bottom of a search result
-
Hey folks,
Curious has to the how and why there are links at the bottom of this search query for "Justin Bieber Networth" for other celebrities, completely unrelated i.e. "harry styles, taylor swift" etc.
http://imgur.com/DNXuyRW (also attached)
Is this an SEO tool? How did they embed this into a search query? Thanks!
Screen Shot 2015-06-08 at 12.04.43 PM
-
Agreed, they are mini sitelinks. Official Google release here.
Most importantly, as Dr Pete pointed out, "Just like regular sitelinks, one-line sitelinks are generated algorithmically and the decisions on when to show them and which links to display are entirely based on the expected benefit to users."
-
You can add sitelinks in AdWords, but not for organic. In Webmaster Tools (Search Console), you can only tell Google to block sitelinks you don't want.
-
These look like mini-sitelinks, and not breadcrumb links (since I'm not seeing any breadcrumb links on the site). Unfortunately, mini-sitelinks, just like regular sitelinks (that appear in full size under a #1 result) are both a bit beyond your control. It comes down to some calculation of authority and relevance.
Unfortunately, I'm not seeing it on any current SERPs for that site, and I'm not finding those links in the actual URL (I suspect they rotate or have changed), so it's a bit tough to pin down. These links are very query-dependent, so they can come and go from day-to-day and query-to-query.
-
You can add this in Adwords.
-
Hi there
I am not seeing it in my results, but I want to say it's one of the following:
Sitelinks
Breadcrumbs (schema)
Site searchI want to say (again, without being sure) that this may be a mix of structured data and good site architecture that helps crawlers connect popular pages that fall within the same categories.
Again, totally guessing, but that's my thought process. Maybe someone will provide the answer shortly!
I would definitely look into the sources above though! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
Should my canonical tags point to the category page or the filter result page?
Hi Moz, I'm working on an ecommerce site with categories, filter options, and sort options – teacherexpress.scholastic.com. Should I have canonical tags from all filter and sort options point to the category page like gap.com and llbean.com? or have all sort options point to the filtered page URL like kohls.com? I was under the impression that to use a canonical tag, the pages have to have the same content, meaning that Gap and L.L. Bean would be using canonical tags incorrectly. Using a filter changes the content, whereas using a sort option just changes the order. What would be the best way to deal with duplicate content for this site? Thanks for reading!
Algorithm Updates | | DA20130 -
Dofollow Links on Press Releases: Good or Bad?
Hello, I know that Google says that you are supposed to make anchored text links nofollow on press releases, but what about just putting the site url itself (example.com) and making it dofollow? Is that okay?
Algorithm Updates | | WebServiceConsulting.com0 -
SERP's & Search Engine Differences
Hey, I recently modified my pages to conform more closely to the "A" page rankings for MOZ's on-page report card but saw declines in my keyword rankings. They keywords in question appear in my title tag, description, one image alt tag, either an h1 or h2 tag, and 4 times throughout the text of the document. I don't think MOZ would recommend these changes if it was seen as stuffing - is there any other reason why my rankings might have dropped by 1-4 positions? Also, does anyone know of a good article/book for Yahoo/Bing SEO? My Yahoo & Bing rankings are far below Google's in most cases. Any help would be appreciated! -Michael
Algorithm Updates | | Stew2220 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Algorithm Updates | | WebRiverGroup0 -
Too Many Non-Niche-Specific Links?
Something just occurred to me today. I work in-house for an embroidered patch company, but I respond to a lot of HARO queries about Marketing, SEO, SEM, Web Design, ect. So, we have a lot of links from these types of sites. Additionally, I have done guest blogs on these topics because those are what I'm knowledgeable about. We also have links from customers' personal blogs or websites stating they got their patches from us and are happy, blah, blah, blah. On top of that, we hired someone who ended up getting tons of .edu links by spamming blogs. Oy. I'd estimate only about 10% of our links come from embroidery, sewing, screen printing, promotional products, etc types of sites. I guess it's not really known or documented how much weight Google places on niche-specific links--we just assume that it matters, and I'm sure it does. Our rankings are fine now, but I'm looking for some opinions from other SEOs about how much they think this will matter in the future or how much it matters now. Could this hurt us in the future? .
Algorithm Updates | | UnderRugSwept0 -
Google showing different pages for same search term in uk and usa
Hi Guys, I have an interesting question and think Google is being a bit strange.. Can anyone tell me why when I input the term design agency in Google.co.uk it shows one page, but when i tyupe in the same search term in Google.com (worldwide search) it shows another page.. Any ideas guys? Is this not bit strange?? Any help here be much appreciated.. Thanks Gareth
Algorithm Updates | | GAZ090