Soft 404's on a 301 Redirect...Why?
-
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly.
Is it just a waiting game at this point or is there something I might be missing?
Any help is appreciated. Thanks!
-
Mememax, thank you. I did not know this.
Have you tried the Custom 404 Widget?
-
Yes that happened to me a couple of years ago too.
If you're redirecting a lot of different content to the exact same generic page (like a section/category homepage) google will consider that the page is like a container, not the location where that exact content was moved. A clear signal for them would be that they can't find any portion of the old content.
Here you can read some guidance from google regarding returning 404s. It seems that mask 404 witha 301 is not the way to go anymore, just limit that to pages with backlinks pointing there, because if not you can just return 404 and delete those pages from google index (you don't want google to waste your crawl budget on those pages).
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects
Hi, I have switched my site from a http .co.uk site to a https .com site. I have set a 301 redirect in the .htaccess file pointing all traffic going to the original .co.uk site to go to the new https: RewriteEngine on
Technical SEO | | imoprojects
RewriteCond %{HTTP_HOST} ^up-bus.co.uk$ [OR]
RewriteCond %{HTTP_HOST} ^www.up-bus.co.uk$
RewriteRule ^(.*)$ "https://www.up-bus.com/$1" [R=301,L] however when i search in google for keywords the original .co.uk site is still registering in search, is there something else I am required to do to tell google to use the new https site instead? Do i need to do redirects for every page, or is what I have done above sufficient? Hope you can help, I am struggling with getting our site to register on google search, any advice greatly welcome Thanks in advance, Ian0 -
301 redirect question
Hi Everyone When doing 301 redirects for a large site, if a page has 0 inbound links would you still redirect it or just leave it? Im just curious on the best practice for this Thanks in advance
Technical SEO | | TheZenAgency0 -
Site Migration between CMS's
Hi There, I have a technical question about migrating CMS's but not servers. My client has site A on Joomla install, He want's ot migrate to Wordpress and we will call this site B. As he has a lot of old content on site A he doesn't want to lose, he has put site B (wordpress install) on a subdirectory site.com/siteb (for example). and will use a htaccess to forward the root domain to this wordpress site. Therefore anyone going to www.site.com will see the new wordpress site and the old content and joomla install will sit on the root of the server. Will Google have an issue with this? Will it even find the old content? what are the issues for the new site and new content? Look forward getting your guys input
Technical SEO | | nezona1 -
Matt Cutts says 404 unavailable products on the 'average' ecommerce site.
If you're an ecommerce site owner, will you be changing how you deal with unavailable products as a result of the recent video from Matt Cutts? Will you be moving over to a 404 instead of leaving the pages live still? For us, as more products were becoming unavailable, I had started to worry about the impact of this on the website (bad user experience, Panda issues from bounce rates, etc.). But, having spoken to other website owners, some say it's better to leave the unavailable product pages there as this offers more value (it ranks well so attracts traffic, links to those pages, it allows you to get the product back up quickly if it unexpectedly becomes available, etc.). I guess there's many solutions, for example, using ItemAvailability schema, that might be better than a 404 (custom or not). But then, if it's showing as unavailable on the SERPS, will anyone bother clicking on it anyway...? Would be interested in your thoughts.
Technical SEO | | Coraltoes770 -
Best Place to Redirect 301 to?
Hey Everyone! I have an old site with hundreds of blog posts that are very spammy (duplicate content, keyword stuffed, and just plain bad content). I am going to redirect them and delete them from WordPress but I'm wondering where is the best place to redirect them to? Home page, other posts, other pages...? Any thoughts would be appreciated! Thanks!
Technical SEO | | adamxj21 -
301 redirect and search engines
How long until 301 redirects get recognized by search engines? I noticed my link on Google isn't forwarding over to my new domain even after the 301 redirect. If I go to the site directly, the 301 redirect works. Anyone know how long it takes for search engines to pick it up? Thanks!
Technical SEO | | timeintopixels0 -
301ing 404's
Hey guys, I am currently in the process of redirecting some of my 404 pages to pages like my home page. Before I do that, I am assessing the link value of the 404 pages. My question is what do you do with the 404 pages which appear to have low quality links, do you really want to redirect them to an important page on your site? What should I do with these 404 pages? CheersAdam
Technical SEO | | Adamshowbiz0 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0