Local Listings - where to manage?
-
I'm optimizing for a a local client and I have suggested we take a look at Moz Local to manage their listings.
I showed the customer the data aggregators that Moz Local would push data to. (Which of course they had never heard of).
They were concerned about YELP and TripAdvisor, etc.
If I populate their local business data into Moz Local > Moz local sends it to > lets say Factual... does Factual send/share this information to Yelp? Or do I need to ad the company information in Yelp or TripAdvisor in addition to what Moz Local is sharing to the aggregators?
Would love some feedback!
Thanks,
Jolie
-
Hi Jolie!
Thanks for posting a good question. Moz Local guarantees your data on 7 specific platforms, which represent the 5 major US aggregators, plus 2 other important sites. These 7 partners are:
Infogroup
Acxiom
Best of the Web
Localeze
Factual
Foursquare
Superpages
We do not control the push beyond these 7 partners. That being said, it is typical for our partners to then push to their own partners. You can see an illustration of how data is typically shared in the link Patrick included in his reply. But, again, it's important for me to clarify that the movement of your data beyond the 7 partners is not part of our service.
So, if there are specific non-partner platforms (like Yelp or TripAdvisor) that you want to advise your client to claim, you are free to do so.
-
Hi there
I would check out this resource from Moz Local to get a better understanding of where Moz sends your information.
From the looks of things, yes, Moz would send this information to Yelp and Trip Advisor.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Practitioner Vs Practice Listings: Local Pack Issues
Hi, and THANK YOU! in advance for any input you give, its much appreciated. We've been doing research on this and also wanted to see if the community could provide any more input. We work with a plastic surgery clinic. The namesake of the surgery clinic is that of the first doctor: Practice Name: Gardner Plastic Surgery Plastic Surgeon 1: Dr. Gardner (we've worked with him since at least 2015) Plastic Surgeon 2: Dr. Baccaro (joined practice June 2018) Plastic Surgeon 3: Dr. Crespo (joining their practice starting Sept. 1 2020!) To summarize our issues to date: As we brought on our new surgeon Dr. Baccaro in 2018 we decided to ultimately claim his practitioner GMB listing, and to claim Dr. Gardner's (which had been unclaimed and we had to eliminate duplicates.) Before deciding to utilize the supplementary practitioner listings, we were managing/optimizing their main practice listing: Gardner Plastic Surgery. We continued to primarily/heavily optimize “Gardner Plastic Surgery” and mimicked the details for “Dr. Gardner” and “Dr. Baccaro” From Dec. 2018 - Jan. 2020 we would from time to time notice that "Dr. Paul Gardner's" individual listing was showing up in Local Pack instead of "Gardner Plastic Surgery" but it was not really a big issue, happened very occasionally. Around Dec. 2020 - Jan. 2020 we experienced some Google errors when trying to create Google Posts with videos--it resulted in a few very random and unexpected suspensions. We were posting appropriate content, it seemed that Google was struggling to process our video files from API and it would get stuck in a loop etc. All in all the suspensions happened, and we worked with Google many times to try to understand and stop that from happening. Fortunately that hasn't happened since (and we now don't post videos to Google posts because that was a bit too stressful. We still upload to main photo/video area) Since February 2020 to present we have consistently noticed "Dr. Paul Gardner" appearing in place of the well-optimized full of photos/videos/posts "Gardner Plastic Surgery." We thought algorithm updates etc./COVID were all factors as to why doctors may be more prescient than a clinic. There were times where we thought it was fixed for sure, only for it to continue to crop up. Specifically we were trying to rank for the search term "naples plastic surgeon" What We've Done So Far: I've done a LOT of research and understand a number of errors we were overlooking from Q&As like this (duplicate categories/phone numbers): https://moz.com/community/q/gmb-page-for-law-not-ranking-but-individual-attorneys-names-are And: https://moz.com/community/q/partner-outranking-main-site-in-local So I understand we have some decisions to make on the best path forward. We’re guilty of just about all of the issues Miriam elaborates on. ** As we move forward there are a few elements at play:** They are adding a new surgeon to the practice in September, we’re excited! Making a clear decision before he arrives is important With the addition of the 3<sup>rd</sup> surgeon “Gardner Plastic Surgery” is actually changing the name of its business to “Naples Plastic Surgery” as its much more suiting to the growing scope of practice. ** To end:** Wow. I wrote a lot and really appreciate it if you stuck with me! Some thoughts I had that I wonder if anyone has insight on: Is the fact that “Gardner Plastic Surgery” is “Dr. Gardner’s” namesake a huge factor into why the individual doctor is popping up more often? He’s well known and his name and his business name have been around the internet for years longer than Dr. Baccaro etc. Do you think changing the name to “Naples Plastic Surgery” along with other needed updates could help address the issue? Could our string of unfortunate, though ultimately well-intentioned suspensions be part of what’s enabled “Dr. Paul Gardner” to prop up as well? Should we choose to heavily optimize all listings and see how diversifying categories etc. helps? Should we try to de-optimize and focus on practice profile for now as that’s our main listing? If you have any other recommendations, I’d love to hear them. I think working on optimizing and diversifying our listings would be useful. Thank you again.
Local Listings | | MoxxiMarketing0 -
Best Tips to Get In the Local Pack
Apart from making sure your business information is 100% accurate, etc., what are your best tips to get a company ranking in the local pack? Do they need to rank well organically to be considered for the local pack or is it solely based on the consistency of their GMB page?
Local Listings | | BlueCorona1 -
Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)
Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?
Local Listings | | OhYeahSteve0 -
Business listing verification for multiple locations
Hi there I have been asked to help with a business which has multiple locations (5 to be precise). I haven't really worked with a business on that scale before so I am a little bit out of my depth.
Local Listings | | coolhandluc
I had a look at their business listing in the moz local business listing checker and their profile seems very messy. I can see several of their branches listed, some verified, some not verified. When I look at the listing for each branch in detail they are all incomplete but at different levels (ranges from 17% to 46%). Some have a Facebook page and some haven't, same for google my business etc...
My understanding when it comes to multiple locations is that, in an ideal world, each branch should have its own google my business page, Facebook page, a Bing places for business page etc...
Can anyone confirm what the best approach is to deal with multilocations businesses and their business listing and/or point me to some online resource that could help me.
Would I also need to create multiple accounts for listing their business in directories such as Yelp, Yell etc... Thanks so much for all the help I can receive0 -
Does Google Analytics automatically desseminate Maps/Places traffic from Organic traffic? Do webmasters still have to apply UTM parameter tracking to URLS in their GMB profile listings?
It was recommended a few years to apply UTM parameters to local URLs to get more accurate referral/source tracking in Google Analytics. Here is an old Moz post about this process https://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics However does GA automatically separate this traffic out nowadays? Is there a method to identify the traffic coming from Maps/Places without UTM parameters? Is UTM tagging still necessary if we want to see these traffic reports?
Local Listings | | RosemaryB0 -
Google Listing showing my map But not showing on google.com search organic.
Hello All again, How are you doing? Please try to help me again. I have big trouble with my google plus business and never back ranking for 2 years. Before 2 years my google plus business #1 page google with any keywords: nail salon pigeon forge tn nail salon sevierville tn pedicure pigeon forge nail salon, nail shop pigeon forge,.... My google plus business: http://plus.google.com/+Sassy-nails/ website:http://sassy-nails.com http://sassy-nails.com after i claimed another page to the same account. I lost all review, stars and scores 2 days ago It was been back again but All ranking losting all. and not Whe I seach google.com organic" My listing " http://plus.google.com/+Sassy-nails/about It is not showing up on google.com oganic ranking but I will showing on my. Please big help for me please. the link i attach here" Sassy nails salon " Under " Hair Expo" and top " Spazzi nails" i am looking farward to here you soon. data=!3m1!4b1
Local Listings | | sassynailsalon0 -
Google Places - not physical location, but listed as we are (e-commerce)
Hello Mozzers, We have specific situation with google places. We are e-commerce store but google display us as local business where people can come in. (with directions button). This creates problems for us, since we do not want and we are not setup to receive customers. On our website there is address in the footer and also we have About Us page with the address (this is the address of facility from where online orders are shipped.) - is this a problem and is google concluded that we are physical store because of this? Is there any way to change this or we should contact google directly and explain the situation? And if we should contact google, is there any risk involved? (like: why you have the address on site when you are not physical store? ) Thank you, Nenad
Local Listings | | Uniline0 -
Inconsistant & Duplicate Listings
Hey guys, Our agency inherited a client that no longer has all of their log-in information for a large number of listings. This is killing their rankings. Can anyone give us some advice on how to handle this? We subscribe to Moz Local, but it seems like it can only help so much (or so we think). Thanks in advanced for any advice!
Local Listings | | theideapeople0