E-commerce can we delete all products that have never sold for 10 years?
-
Hello,
We're switching from a mediocre cart to Volusion.com, which I love.
We've been in business for 10 years and have 8500 products. At least 75% of the products have never sold once. How do we know how many of those we can delete when switching carts? We only want to switch over the products we have to.
Thanks!
Bob
-
I would absolutely delete them. Take note of the products that have any external links or organic traffic and consider redirecting them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Prices Showing for products in SERPs - organic CTR reducing
Hi, I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR. Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site? Any ideas? Cheers B
On-Page Optimization | | Bush_JSM0 -
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts1 -
Delete or not delete outdated content
Hi there!
On-Page Optimization | | Enrico_Cassinelli
We run a website about a region in Italy, the Langhe area, where we write about wine and food, local culture, and we give touristic informations. The website also sports a nice events calendar: in 4 years we (and our users) loaded more than 5700 events. Now, we're starting to have some troubles managing this database. The database related to events is huge both in file size and number of rows. There are a lot of images that eat up disk space, and also it's becoming difficult to manage all the data in our backend. Also, a lot of users are entering the website by landing on outdated events. I was wondering if it could be a good idea to delete events older than 6 months: the idea was to keep only the most important and yearly recurring events (which we can update each year with fresh information), and trash everything else. This of course means that 404 errors will increase, and also that our content will gettin thinner, but at the same time we'll have a more manageable database, and the content will be more relevant and "clean". What do you think? thank you 🙂 Best0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
How would you target alternative names for your product with the use of internal/landing pages?
Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome
On-Page Optimization | | alexpeps0 -
Duplicate Content - Deleting Pages
The Penguin update in April 2012 caused my website to lose about 70% of its traffic overnight and as a consequence, the same in volume of sales. Almost a year later I am stil trying to figure out what the problem is with my site. As with many ecommerce sites a large number of the product pages are quite similar. My first crawl with SEOMOZ identified a large number of pages that are very similar - the majority of these are in a category that doesn't sell well anyway and so to help with the problem I am thinking of removing one of my categories (about 1000 products). My question is - would removing all these links boost the overall SEO of the site since I am removing a large chunk of near-duplicate links? Also - if I do remove all these links would I have to put in place a 301 redirect for every single page and if so, what's the quickest way of doing this. My site is www.modern-canvas-art.com Robin
On-Page Optimization | | robbowebbo0 -
Related products - random products or static
Hello, I was curious about where to get related products from. Currently I just grab some random products from the same category. Would there be any benefit to always linking to the same related products on a product page? Thanks
On-Page Optimization | | nux0 -
How to publish periodic reviews in a month, year, etc basis?
Hello, in many niches you can make reviews with the "Best XXXX of March of 2011" "Best XXXX of April 2011" " March 2012" etc So, per instances, "best movies of march 2011" what would you do? A. 1 post for each mont and year /movies-march-2011/ /movies-april-2011/ /movies-march-2012/ B. 1 post/page for each year and keep updating /movies-march/ /movies-april/ B.I. Keep in the content the best movies of each year with a TOC or something similar B.II. Remove each year the previous content and create a fresh version of the content, updating the publication date but keeping the slug. My question is because I managed to ranked first for i.e. movies march 2010 but then in march 2011 I didnt know what to do because I wanted to show updated content but I was afraid i lost my ranking if I changed the whole content. Would you go for A. or B.? If B. for B.I. or B.II.? Thanks and regards
On-Page Optimization | | antorome0