Linkbuild on 'new' or 'old' url?
-
Hi,
I'm trying to rank for a keyword. For the last year and 4 months the rank hasn't changed much. It stays on the 3th page. Within this period the rank has first gone down and then up.
Three months ago I started doing linkbuilding for the url the keyword was linked to. This is a main category page. Lately, I don't know when exactly I've discovered that the keyword is ranking for a different url, a product category of these items for 1 brand. I'm wondering if it's wise to shift my focus and start using the 'new' url for linkbuilding? The 'old' url isn't in the top 100 for the keyword. However, if you search for the url in Google, it shows up. And, if I'm advised to shift my focus to the 'new' url, is it advisable to go back and change the backlinks to the 'new' url?
A question related to the above one, is there another tool like Open Site Explorer which shows you an overview of the backlinks directing to a deeplink? Like MajestickSEO. I'm trying to get the most extensive overview possible.
Thanks in advance.
-
Hi Anubis,
I'd first compare the two URLs, and question why search engines are favouring the second URL over the first. Is it because the page has more text, better optimised titles, more links, better internal linking? Is it because the page is more user friendly and what search engines are looking to provide as the answer to the visitor's question? I'd aim to get the most relevant result to the user ranking well, regardless of what's ranking well now, because ultimately that's what search engines are trying to do.
Is it a very competitive niche? I'd also check your on-page optimisation, and the user experience of the page, and ensure there's enough text for search engines to understand the content of the page, and enough information for users.
I'll let someone else come back on the tools, as I always use Open Site Explorer.
Hope this helps!
Zoe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directory listings for a new site and it's implications on SEO
Hi all, In classic newb style I have submitted my new site to several uk directory listings after seeing these listings used by competitors, both local and national. I chose ones with a low-spam score as shown on the Moz site explorer. Now my domain score has jumped up several places over a few days, as has my search position, but will these listings "hurt" in the future? I fully intend on chasing and gaining non-quick'n'easy links in the future for he record. Many thanks!
Link Building | | UkPod0 -
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Decent SERP site sending 1000's of links to your website?
I've spent most of this summer trying to clean up my link profile, most links I've never requested myself, they just appear. Here's a question, www.allworldlinks.com appear to have a decent page authority but they are bombarding my site with hundreds of links, I now have over 12,000 from them. This is not good I guess?
Link Building | | stevieroy0 -
New article algorithm changes -- links allowed
hey guys, i understand that google has made algorithm changes for article writing in that only one link is allowed now per 500 words. would this include the "author resource" box if you don't place links in the body? any suggestions would be great: Due to the latest changes in Google's algorithms, regarding the proportions between the length of the content to the outbound links, ArticleSlash's requirements are changing effective immediately. • - For articles with up to 500 words, we will allow only one hyperlink • - For Articles up to 900 words - two hyperlinks • - For articles with 900 words and above - three hyperlinks Short articles with many outbound links are running the chance to get into Google's spam filters, which is why we are implementing this change, effective immediately.
Link Building | | tm46150 -
Blog's Homepage isn't indexed even though posts are
My blog http://www.cleanedison.com/blog/ doesn't seem to be indexed by Google even though my posts seem to get indexed within a day or so. Is this not necessarily a bad thing? I feel like it would be nice to search "CleanEdison Blog" and get the homepage. The robots say: name="robots" content="noodp,noydir,noarchive" /> Is there anything I can do? P.S. My posts that get picked up by larger entities generally get ranked lower than the offshoot even though I have a rel="canonical" tag. Anything I can do there?
Link Building | | CleanEdisonInc0 -
What's a reasonable time to start ranking for a niche site?
I launched a niche site to go through the whole process, for fun and profit. Started with keyword research (3-6 word long tail keywords), have done first 3 posts and done minimal amount of link building. Have gotten about a dozen visitors in the first 5 weeks and ranking on page 2. Is this ok or should I be more aggressive with link building (assuming my keyword research is done ok)?
Link Building | | AndrusPurde1 -
What's your favourite SEO directory?
We're having a bit of a debate in the office today about SEO directories. We all seem to have our favourites here - Octopedia, AbiLogic and JoeAnt to name a few that have been mentioned. Just wondering what everyone else's favourite directories for SEO are? Which pass the best link juice? Which offer the best value for money? Would love to know everyone's thoughts...
Link Building | | Digirank1 -
Should I Just Copy A Competitor's Backlinks?
Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside? By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998. But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe. Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords. So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too? Or is that too simple?
Link Building | | brianmcc0