How do you find your ideas for content
-
Morning Mozzers,
We have finally come to the point where we can start to focus on making good original content.
We were wondering how you guys come up with ideas for your content. We are currently doing lots of keyword research to gather ideas and subject areas. But we are struggling with 'angles of attack'.
Being an eCommerce site it is easy to do lots of "The 5 best products for this" type of content. But we feel there is limited value in these especially if we want to gain links to our articles in future as valued content.
How do you come up with your ideas for more valuable and linkable content especially in very niche product areas.
Thanks all.
-
We've actually had a couple Mozinars on this topic recently.
Practical Content Skills to Improve Creativity and Idea Generation by Shelli Walsh
-
Like the 1st post mentions, Content is all about being helpful, humor and facts can only go so far and really in niche industries, you're most likely not going to create some viral sensations.
With that being said, there is no reason that you can't be the goto in your niche for answers.
I'd focus on any content that can help assist your customers to make better more informed decisions of their purchase. This provides trust as well as useful information, allowing the customer to believe in your site more and most times to purchase from you.
But the content that is designed to help needs to span from the beginner to the expert consumer. Nothing can be too redundant or advanced, but just throwing up a few frequently asked questions isn't going to cut it. You want to shower the helpful content and make it easy to find, even located on its own page or on the page it most relates too.
Best way to do this, either look at your content and products from a newbie point of view or if you can't grab someone who doesn't work with those products ( like a family member or friend ) have them take a look and ask them what they get and what they don't. Ask them if they had to come up with x amount of questions, what would they be. Go from them, you can really get a great feel of how users are viewing your site this way.
Hope this helps!
-
Use MOZ Content of course!
-
If you are a retailer you probably get lots of questions about how to select a product, how to use it, how to fix it, which one is best in this situation, etc. These are good topics to write about. Visitors will find them on your site and not need to contact you. If someone emails with a question, you can reply, we have an article about that here. These articles will rank for those queries in search and the people who read them can be monetized with adsense or house ads that offer relevant upgrades and accessories.
Answer the most frequent questions, answer the important questions that people are not asking, write about interesting product stuff that people don't know. Try to keep these articles on evergreen topics. You want your writing to be relevant for years rather than be out-of-date in a few months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to promote your blog content
Hi there, we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all. The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?). To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts. Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...). Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude? As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?
Content Development | | jorisbrabants1 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
Suggest Me About my Site Content
I have build a " Healthy Breakfast " related website...I have some post on my site related "health breakfast" keywords.But i am not sure is my Content is Doing well to beat my Competitor or what type content i should write My Competitor for " healthy Breakfast" keywords are : http://www.realsimple.com/food-recipes/recipe-collections-favorites/healthy-meals/breakfast-to-go-10000001047596/index.html http://www.eatingwell.com/nutrition_health/nutrition_news_information/healthy_breakfast_foods_for_weight_loss http://www.womenshealthmag.com/nutrition/healthy-breakfast http://www.fitnessmagazine.com/recipes/healthy-eating/nutrition/the-you-can-do-it-diet-breakfast-choices-/ http://www.foodnetwork.com/topics/healthy-breakfast/ Actually I am confused what i should write to keep my traffics happy and get Good Rank in Google Let me know if you have any more info thanks
Content Development | | seolearner0070 -
Duplicate content - 6 websites, 1 IP. Is the #1 site knocked down too?
Yes I know, running multiple websites on 1 IP isn't smart. 6 Websites with duplicate content on 1 IP is even worse. It's a technical issue we can't solve quickly. Thing is, our #1 website, which has the highest DA and PR, was the first website with all this content. All other websites we're running were launched a few months, and some a few years, later. All content was copied from the #1 website. I'd say the other websites would get knocked down by Google, because they duplicated the content. Google should see that our #1 website was the first that uploaded this content. Therefore our #1 website should rank normally. Questions is: What does Google think of duplicate content when all websites are on 1 IP? Is, or will our #1 website get punished as well?
Content Development | | Webprint0 -
Blogger & Blogspot Content - Move Across To Own Domain?
Hey, A few new clients have blogs hosted on blogger & blogspot, the first advice of mine is to set up a blog hosted on their company domain. It's usually easy to convince them of the benefits. What should happen to all the content on the existing blog? One blog in question has over 100 entries, good content with a lot of links back to the business domain. The blog itself has less than 10 links pointing in but a domain mozrank 3.5. In this example, my gut is telling me to leave it as is, and start fresh on the own domain. What about if there's less then 10 posts? At what point should the content be moved over to the new blog? Thanks for your thoughts.
Content Development | | LukeyJamo0 -
Finding a copywriter
Hi seomoz, This is not quite a SEO issue, but I have a feeling you may be able help. English is a second language to me and copywriting is not my favorite sport. So, I've decided to find a copywriter. But have no clue how to look for one. I have hired ton of programmers, designers, and other technical resources in the past. People that have concrete skills - programmer where I could say do X, Y & Z and I can check if X, Y & Z were done - are no problem for me to hire. It still takes a long time, but that's not an issue. I know I want the copywriter to write in certain style (style of seomoz.org, woot.com or doubleyourdating.com). How do you define writing like that? Can writing like that can be defined? And put into requirements? Do you need 'customer avatar' or 'marketing voice' document or something similar? How do I find a kick ass copywriter? Optimisticly hoping there is a better answer than just 'test bulkload of them'! Thank you,
Content Development | | AverageJoe
Your big fan!0