What's more important? Facebook fans, or likes?
-
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot.
However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like.
But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly.
So, I was wondering if:
-
there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click?
-
what's more important to Google: FB-likes to your site, or to your FB-page?
Thank you!
-
-
Very interesting. Marc, James and Ryan: thanks for your insight guys!
-
Is there a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click?
No. Liking your facebook page is not the same thing as liking a page on your website. Facebook would not want any confusion for their users. It needs to be clear which content is being liked.
what's more important to Google: FB-likes to your site, or to your FB-page?
If I had a choice, I would want someone to like my facebook page. When someone likes your facebook page, any time you publish content on your facebook page it will be updated on each user's facebook wall. You establish a communications channel with every person who liked your page. You can let people know about a sale or some news that might be interesting to them. You should exercise discretion because if you send out a bunch of spam or unwanted updates, they can unlike your page.
When users like a page on your site, a link is created on their facebook page mentioning your website's article. All of the user's friends can see the link, follow it and comment on it. They may like it as well and this drives traffic.
-
Hi,
I think the best way for you to set up your site is to -
1. Run the Facebook Page API on the website here - http://developers.facebook.com/docs/plugins/
Then also add likes to content pages on your website where people will like the content.
2. The whole debate around if Google can even value Facebook likes is an argument on itself, Alot of people claim FB likes hold no value and the best thing to use is FB share buttons - discussion can be found here.
http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings
I think the best strategy is to test multiple share buttons from social sites, see what has influence it has on ranks.
IMO Goolge+ will be a big player in this space we will see more in the near future.
Regards,
James Norquay
-
I do not have a definitive answer for you, just some thoughts.
In terms of SEO, having likes for your site and its individual pages probably makes more sense than fan page likes. Although how popular your FB page could tie into how popular Google thinks your brand is. In anycase, how much access Google has to FB is unknown and all these social signals are changing at a very fast pace, just recently Google stopped using Twitter in the same way and with the introduction of Google+ who knows what the future will hold.
Just to throw something else into the mix, Facebook shares is something else which I think is pretty important in all this. So that is potentially 3 things!
Some good reads, but be aware this stuff could have changed already:
http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
http://www.bruceclay.com/blog/2011/06/yes-virginia-facebook-is-seo-smx-advanced/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I understand Authorship is Dead, but here's a question on the Google+ Profile
I guest write for some blogs, as well as several blogs I manage myself. What is the correct usage of the "Contributor to" field and the "Links" field? Contributor to: The overall blog itself and; Links: To individual blog posts themselves? Or the reverse? Thank you!
Social Media | | booboo220 -
How to embed on a web page a box "tell your friends on facebook what you just purchased"?
I saw this on amazon's ordering page. Is it possible to put this on any given web page? I would love to see this on my ordering page.
Social Media | | Juergen-1194810 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Buying Facebook Likes...
I have been approached numerous times by these companies claiming to provide hundreds if not thousands of 'real' Facebook Likes. Has anyone have had any experience with them?
Social Media | | dhidalgo10 -
Anyway to analyse Facebook Success?
Great news, yesterday we had a nice big spike of referrals from facebook, GA shows them all going to a certain article (an online magazine type site), but only shows them as coming from /l.php (Report: Traffic sources->referrals->facebook.com - secondary dimension landing page) Nobody in the office did anything with facebook and that article, so it must be a visitor; any ideas how we can find out any more details about who or why? It would be great to be able to reproduce as in the 4th April saw more FB traffic to us than March!
Social Media | | Fammy0 -
Slow Facebook Script
Does anyone know how to improve Facebook script loading (for the FB Page Social Box). It seems to load on my site but Chrome takes for ever to finish the hour glass.
Social Media | | Heydarian0 -
Focus Facebook Likes and +1 to URL or Page?
We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page. Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way. I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use. For example: Having +1 our URL would be shown to their friends at the organic results. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands). What do you suggest?
Social Media | | Juanzo0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0