Advice on how to improve our Facebook movement
-
Hello,
We recently launched our facebook page found here. Our website is here.
We give away 30% of our products and we donate to help bees, wolves, and people discovering themselves.
I am wondering how, without spending too much money (we have some money) or for free to improve our Facebook campaign.
We sell orgonite, art-like devices that absorb negative electromagnetic waves and help heal people with health conditions. We also are soon launching a little known powerful mineral supplement campaign (MMS - Master Mineral Supplement) to help people with cancer in return for donations if and only if it helps a lot. Our budget for that post is $100.
Let me know how we can, for free or little money, improve what we're doing. Any advice is appreciated. We're trying to do a lot of good for the community.
Thank you.
-
I just wanted to say that EGOL's and Fuel Travel's post are the most excellent responses I've ever received for our site.
Fuel Travel, we don't have many (maybe any?) competitors that are like us. We have competitors that compete with different aspects of our site (competitors for orgone products, competitors for shamanism, competitors for supplements) but no-one ties them together like us. How can we use this to our advantage, and what in the heck do we use for home page keyword - not that you can tell us but give us some clues on how to come up with them since we are so unique and almost too cutting edge in our field. There's not really a path set in Google and searchers for our site as a whole, just as pieces.
Please any more advice from anyone is also appreciated.
-
Hi there!
To build upon the first response, we definitely agree that your product / service is highly niche. Assuming you and the client have a solid understanding of your target audience, use Facebook's precise targeting to your advantage. You can get incredibly granular with who you target - interest based, behavior based, people who like other pages, and several different types of retargeting including email list uploads and website tracking. Since your page has a very small amount of likes to begin with, it would be best to try and grow your audience through "like" campaigns to a hyper specific audience that will appreciate and interact with your page content.
Additionally, we would recommend changing the format of your organic posts. There is obviously a bit of a learning curve with your products / services, so maybe try posting informational but interesting videos or blog articles that demonstrate how to use the products or the benefits of using them. Testimonials from users or other user generated content could work here as well. Test different formats to see what gains traction. From there, you could start dedicating more budget towards promoted posts or other campaign types.
We also noticed that the page itself isn't incredibly informative. Fill out the fields on the "about us" page to give your site more credit and authority. And, perhaps something more descriptive than "a site dedicated to the study of everything" - since that doesn't really tell users anything.
Finally, do you have any competitors? Identify your primary competition on the web and see what they are doing via social media and in general with their internet marketing efforts. This might give you some ideas on what works / doesn't work and could provide some insight into what the market is looking for.
Hope this helps!
-
I believe that you and your client have more information about this than anyone.
The combination of naked, shaman, EMF detectors, orgone accumulator pucks, hoes, freaky sex, etc. will strongly attract a certain type of customer and at the same time strongly limit the appeal of this business.
The average ecommerce guy isn't going to understand this business. For that reason, any specific advice that you get from him or from me will not be well-informed.
So, if your client has any history of success, I would suggest studying where that success springs from, and then model the Facebook movement after that. Or, identify similar businesses that appear to be successful and learn what seems to be working from them.
In short, I would find working models, try them, tinker with them, discover if any of them work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2016, should all businesses have a Facebook page?
Even a couple of years ago, I would have told people that they don't _need _a Facebook page for their business if they don't plan on posting regularly and don't expect many Likes. In 2016, has this changed? Is it weird now for a business not to have a Facebook page, even if it's not particularly active? Is it just widely expected now for every business to have a Facebook page? Even if it's just used for brand awareness/visibility or as a popular directory listing simply to occupy more results on the first page for a branded search?
Branding | | Ria_2 -
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
Content Advice for SEO Newbies
Hi all, I've been asked to put together a presentation as part of an internal series for marketers within the company that don't know much about SEO, but want to learn the basics and contribute. My topic for this one is on-page SEO/content marketing's role in SEO. I have lots of ideas for this already, but I thought I'd turn to the Moz forum to get some feedback and help me prioritize the points I hit. So, if you could give SEO newbies working on content for a company site, blog, etc. just one piece of advice, what would it be? Looking forward to seeing your responses. Thanks, Andrew
Branding | | SafeNet_Interactive_Marketing0 -
Facebook name change error
I keep getting "The Page name you entered does not meet our guidelines. Please review our Page name policies." My name change is well within policy. The page has about 400 fans. I am literally changing a minor aspect. Getting rid of a plural word. Any work around since facebook's site is not working for this?
Branding | | Atomicx0 -
I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
Should I create separate pages for each location or should I create one account and add all my locations to that account?
Branding | | steve2150 -
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Should we have customers like our URL or our Facebook brand page?
(Note: main question in bold) I know this post basically establishes that Facebook shares are not a strong cause of increased rankings. But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered. We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)? Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
Branding | | DanielH0