Advice on how to improve our Facebook movement

[BobGW]

Hello,

We recently launched our facebook page found here. Our website is here.

We give away 30% of our products and we donate to help bees, wolves, and people discovering themselves.

I am wondering how, without spending too much money (we have some money) or for free to improve our Facebook campaign.

We sell orgonite, art-like devices that absorb negative electromagnetic waves and help heal people with health conditions. We also are soon launching a little known powerful mineral supplement campaign (MMS - Master Mineral Supplement) to help people with cancer in return for donations if and only if it helps a lot. Our budget for that post is $100.

Let me know how we can, for free or little money, improve what we're doing. Any advice is appreciated. We're trying to do a lot of good for the community.

Thank you.

[BobGW]

I just wanted to say that EGOL's and Fuel Travel's post are the most excellent responses I've ever received for our site.

Fuel Travel, we don't have many (maybe any?) competitors that are like us. We have competitors that compete with different aspects of our site (competitors for orgone products, competitors for shamanism, competitors for supplements) but no-one ties them together like us. How can we use this to our advantage, and what in the heck do we use for home page keyword - not that you can tell us but give us some clues on how to come up with them since we are so unique and almost too cutting edge in our field. There's not really a path set in Google and searchers for our site as a whole, just as pieces.

Please any more advice from anyone is also appreciated.

[Fuel]

Hi there!

To build upon the first response, we definitely agree that your product / service is highly niche. Assuming you and the client have a solid understanding of your target audience, use Facebook's precise targeting to your advantage. You can get incredibly granular with who you target - interest based, behavior based, people who like other pages, and several different types of retargeting including email list uploads and website tracking. Since your page has a very small amount of likes to begin with, it would be best to try and grow your audience through "like" campaigns to a hyper specific audience that will appreciate and interact with your page content.

Additionally, we would recommend changing the format of your organic posts. There is obviously a bit of a learning curve with your products / services, so maybe try posting informational but interesting videos or blog articles that demonstrate how to use the products or the benefits of using them. Testimonials from users or other user generated content could work here as well. Test different formats to see what gains traction. From there, you could start dedicating more budget towards promoted posts or other campaign types.

We also noticed that the page itself isn't incredibly informative. Fill out the fields on the "about us" page to give your site more credit and authority. And, perhaps something more descriptive than "a site dedicated to the study of everything" - since that doesn't really tell users anything.

Finally, do you have any competitors? Identify your primary competition on the web and see what they are doing via social media and in general with their internet marketing efforts. This might give you some ideas on what works / doesn't work and could provide some insight into what the market is looking for.

Hope this helps!

[EGOL]

I believe that you and your client have more information about this than anyone.

The combination of naked, shaman, EMF detectors, orgone accumulator pucks, hoes, freaky sex, etc. will strongly attract a certain type of customer and at the same time strongly limit the appeal of this business.

The average ecommerce guy isn't going to understand this business.  For that reason, any specific advice that you get from him or from me will not be well-informed.

So, if your client has any history of success, I would suggest studying where that success springs from, and then model the Facebook movement after that.  Or, identify similar businesses that appear to be successful and learn what seems to be working from them.

In short, I would find working models, try them, tinker with them, discover if any of them work.