Should the Facebook page be just the brand name or also include keywords?

[JonsonSwartz]

Hi.

Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?

[BlueprintMarketing]

Here from Moz Local

How do I create or edit my Google and Facebook listings to match the information I want to publish through Moz Local?

Visit http://places.google.com or http://facebook.com/pages/manage to create or edit your listings on Google and Facebook. Be sure to submit the same Business Name, Address, Phone, and Website information to Google and Facebook that you submit to us. If your Moz Local listings don't match, we won’t be able to publish them.

http://moz.com/help/guides/local

https://www.whitespark.ca/citation-building-submission-service

Increase Local Rankings

Experts agree that citation consistency is critical to your ability to rank. It’s the 3rd most important ranking factor in the Local Search Ranking Factors. Hire us to fix your inconsistent citations and improve your local rankings.

[BlueprintMarketing]

Actually when doing local search engine optimization or really any search you want powerful domains like Facebook to contain the correct information for Google so you want your nap your name address and phone number to be matching across with everything

If your company name was "example" and that you're doing business as name so we leave off the LLC your inc or whatever might be then leave out any keywords let's say example makes widgets so in Facebook you do not want to make your name example widgets you want to make it simply example whatever the brand name is in the doing business as name is is what you want to be and you want to be consistent across all the social media networks.

Otherwise when you do focus on local you will have to pay for the cleanup or do cleanup yourself and that's some nasty work I would not want to have to deal with that. If you look up anything by
Mozlocal.com
whitespark.ca
Or
https://www.neustarlocaleze.biz/directory/localeze-difference
&
You'll see what I mean about consistency in the nap
NAP
N-NAME
A-ADDRESS
P-PHONE

I had a client put their town into Facebook has their name and when doing a citation cleanup we had to completely destroy the site. If you're building it right now build the right way.

[benjaminmarcinc]

In my opinion it can be both, of course i like to brand company names but you can throw in some keywords related to the business or niche, i have seen and ranked social media sites in the serps for key phrases related to their business.