Should the Facebook page be just the brand name or also include keywords?
-
Hi.
Do you recommend that a company's Facebook Page be just the Brand Name, or should it include some keywords in the title?
-
Here from Moz Local
How do I create or edit my Google and Facebook listings to match the information I want to publish through Moz Local?
Visit http://places.google.com or http://facebook.com/pages/manage to create or edit your listings on Google and Facebook. Be sure to submit the same Business Name, Address, Phone, and Website information to Google and Facebook that you submit to us. If your Moz Local listings don't match, we won’t be able to publish them.
http://moz.com/help/guides/local
https://www.whitespark.ca/citation-building-submission-service
Increase Local Rankings
Experts agree that citation consistency is critical to your ability to rank. It’s the 3rd most important ranking factor in the Local Search Ranking Factors. Hire us to fix your inconsistent citations and improve your local rankings.
-
Actually when doing local search engine optimization or really any search you want powerful domains like Facebook to contain the correct information for Google so you want your nap your name address and phone number to be matching across with everything
If your company name was "example" and that you're doing business as name so we leave off the LLC your inc or whatever might be then leave out any keywords let's say example makes widgets so in Facebook you do not want to make your name example widgets you want to make it simply example whatever the brand name is in the doing business as name is is what you want to be and you want to be consistent across all the social media networks.
Otherwise when you do focus on local you will have to pay for the cleanup or do cleanup yourself and that's some nasty work I would not want to have to deal with that. If you look up anything by
Mozlocal.com
whitespark.ca
Or
https://www.neustarlocaleze.biz/directory/localeze-difference
&
You'll see what I mean about consistency in the nap
NAP
N-NAME
A-ADDRESS
P-PHONEI had a client put their town into Facebook has their name and when doing a citation cleanup we had to completely destroy the site. If you're building it right now build the right way.
-
In my opinion it can be both, of course i like to brand company names but you can throw in some keywords related to the business or niche, i have seen and ranked social media sites in the serps for key phrases related to their business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Change
Hello fellow Mozzers! Quick question:
Branding | | David-Kley
We have been looking into changing our domain name into something a bit easier to read and recite. I think that we have found one, and it has a very long history. The issue is that the new domain name removes one of our keywords. Example, current domain name:
webdesignandcompany.com
We have built a lot of branding around this name. Example of domain we are considering:
BLANKdesign.com (blank is to protect the domain name we are considering) The new domain is over 20 years old, whereas ours is only around 7 years. I am wondering if we are shooting ourselves in the foot by removing the word "web" since that is a primary focus of our business. The issue is that the current domain and business name are not very catchy, and hard to say in a phone call and remember. Feels keyword heavy and generic, but it ranks well. Really well. We would be doing a 301 redirect if we decide to change it, and we have Yext and Moz to help clean up all the listings. My question is: Is it worth it to switch? Would the removal of the word web make it harder to rank number 1 or two, since people search for web design? Or since we would be leaving all the titles and meta the same, and that the domain is older than ours make that not an issue? THOUGHTS?0 -
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Why does our Facebook not show up when searching for our business name?
Our Facebook is titled NJ & PA Personal Injury Attorney Richard P. Console Jr., and the url is Facebook.com/myinjuryattorney, and our website is www.consoleandhollawell.com. Because of the different names, we put social schema on our site which we thought would help Google associate the two. It doesn't seem to be working as we are not showing up in the serp's when searching for "Console & Hollawell Facebook" and even "Richard Console Facebook" Could anyone give any insight as to why? Thank you!
Branding | | marketingdepartment.ch0 -
A competitor has a search term in their brand name - Can we outrank them for that search term?
Hi Mozzers, I have been putting a lot of work into ranking for a certain search term. We have managed to get our homepage to #3 for that search term. #1 is a comparison site, so I am not overly fussed with beating them - we probably won't. But we do want to hit #2 and in all fairness, we have better content and have put more into our SEO efforts than the current #2. I think they are ranking so strongly because their brand name is exactly that search term with the word "go" in front of it. Google even spits out their extra links under the result as if it was a branded result. I know EMD's don't hold much weight any more so I'm guessing this is all to do with their clever brand name choice. My question is, can you outrank a competitor like that? If you're selling wooden rocking horses and your company is called toybox.com for example, but your competitor is called GoWoodenRockingHorses and their domain is www.gowoodenrockinghorses.com, can toybox.com ever outrank them for the search term "wooden rocking horses"? Hope this makes sense, please private mail me for more info if you need it! Cheers, Jamie
Branding | | SanjidaKazi0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
Last month I have posted a question about choosing the right domain name for a website which is currently popular in india, which also needs to be popular in USA. Here's the link to that question (http://moz.com/community/q/is-it-ok-to-choose-a-domain-name-with-brand-name-followed-by-keyword) As you can see the question got 3 helpful responses from experts. But if you scroll down and see.. there is a 4th response which I myself posted throwing some extra doubts, (This was left unanswered.) Could someone please check that thread and clarify my doubt ( the 4 response)
Branding | | PaulineRose0 -
Merged +Local Page - About Section Formatting?
Hi All, I'm having an issue: I recently merged my Google+ business page and +Local page, and I'm happy it's verified for local search purposes. However, I am having a supremely difficult time getting the formatting and anchor text links I inserted in the "Edit Business Section to apply; It's just one large chunk of unformatted text. Of note is the fact that the text content did actually change when approved. I made a post on Mike Blumenthal's blog about this, and he said that he generally does not recommend merging at all. Any ideas how to get my formatting and text links approved by the Google+ team? Any thoughts on the pros and cons of merging Local+ in general?
Branding | | G2W0 -
Can we publish two guest posts on one domain with same pen name but different linking website?
Can we publish two guest posts on one domain with same pen name but different linking website? Actually I have been doing guest posts with pen name “Jane Andrew” for “abc.com”(bit old and well performing website). Now I need to post for a new website “xyz.com” on some old domains (where I have already published my articles) so the situation is that I want domains and pen name to remain same but linking website would be different. I had few questions in my mind regarding that and I would be grateful if you help me getting the required information. Is it right from SEO, branding and marketing point of view? How Google interprets this? Is there any harm for the old well performing website or for the new one? And also both websites are owned and managed by the same owner.
Branding | | shaz_lhr0 -
Domain Name Masking Redirect for Brandname to Keyworded Domain
Hi mozzers I have 2 domain names, brandname.com and keywordname.com and but have a question related to web vs print marketing on deciding which domain to use or redirect. We already have established unique content first on the Keywordname.com site over the last 6 months and it has started to climb well in google rankings. But now we'd like to do some print advertising and think it would make more sense to use Brandname.com when refering to our website. So the 2 question are: Should I 301 redirect brand.com to keyword.com (preferred as all content and rankings on keyword.com) or vice versa, as I realize I can only have one site to avoid duplicate content. And is it possible to use domain name masking on brand.com if redirecting to keyword.com to avoid risking our rankings, or is masking bad for seo? Thanks!
Branding | | emerald0