Brand Migration Issues
-
My company is in the midst of a brand transition and is experiencing some difficulties in migrating web content to a parent company domain. When content from the old domain was migrated to the parent, there were rel-canonicals set on top level pages of the old domain referencing its equal on the parent destination. Then each sub-page was redirected to the parent company.
What I have found is that the only pages that indexed on the partent domain were the top level pages. I am having a hard time figuring out why the sub-pages won't index. Does anyone have advice on how to handle this? Would reactivating the old URLs and setting rel-canonicals help? Also when should 301 redirects be implemented?
-
Hi there
I would run through this migration guide to make sure that you took every step in moving the old site. It sounds like you did this in a messy way and I'm not entirely sure what you did. If you are moving content, 301 redirects need to be in place immediately.
I would also read into Google's resources on URL changes.
This is all kind of cloudy, so make sure you run through the resource above and that should help you.
Let me know! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: Do you agree that brand recognition has an empirical impact on organic search rankings?
And could hard metrics — such as search queries, citations, traffic, and click-through rates — influence organic search rankings? Tom Coad “StickyEyes” tackles both these questions in this post for YouMoz. Take a peek at his research, and let us know how it compares to your own findings. If you haven't done any research yourself along these lines, I'd love to hear your answers to these same questions based on your more casual observations and analysis of the brands you monitor in the SERPs.
Branding | | Christy-Correll6 -
What is your thoughts on the proper way for one brand to promote a sub-brand.
Greetings fellow Mozers! How Do Major Companies Promote Their New Sub-Brands I'm curious to see everyone's thoughts on how and what is the best process to promoting your companies new brand. I see companies like Wayfair.com promoting their sub-brand "All Modern" and "Wayfair supply" (maybe "sub-brand" isn't the best term) in the top left of the page as a link. I believe this is only a SEO play because they are only outbound links to the brand website. If you go to "All Modern" there are no links back to Wayfair. I then looked at a company like Gap.com and notice that all of their other brands are promoted on the website and are also interchangeably linked to one another. Does anyone have any thoughts on the best way to link and or promote your smaller brand that could potentially turn it into a Major Brand. Do you think this is just a SEO linking play. I'm curious to see everyone's thoughts
Branding | | rpaiva0 -
The pros and cons of subdomain or new domain for a new brand?
Hi there Moz experts, We're launching a new brand and product offering for a completely different audience than we've worked with before. We're expected a significant amount of business to come from inbound marketing, so we're wondering whether we should launch the new brand as a subdomain of the parent company or as a completely separate domain. The parent company's website has thousands of inbound links and is over 10 years old, so I'm thinking in the short term it would be easier to get new content ranked there. However, in the long term I think it would be better for the new brand to have a separate TLD. Thoughts or other things I should consider? Thanks!
Branding | | EveryActionHQ0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
What do search engines consider brand signals?
After being hit by the Penguin stick, like good content marketers we are trying to focus on improving brand signals for our site. But I keep coming up against what exactly brand signals are. I can understand that if you are called 'Ziggle' and someone links to you with that in anchor text or mentions that name, that would be a brand signal. But we're on a generic domain (descriptive of the produt type), so what would constitute brand signals in our case?
Branding | | RogerElliott1 -
List Quick and Dirty places to seo-tag images/content for new brands
I'm helping a new brand (service industry) to try to dominate the first page for their own name. They have a name that also exists in another state AND a negative Yelp review which (shows up #4, whilst they show up #1 on google unpersonalized search). Aside from Linkedin/Facebook/twitter, what are good places to Tag Images and have them show up under the search for this company's name. This is a picture/heavy industry (jewelry) and I'm looking to create profiles on several sites that would immediately show up if I tag the content properly. Are quora/pinterest good choices? I need to grab-bag as many properties as possible. Secondary question: would these properties on quora etc, respond well to exact-match anchor text links to shoot them past the negative yelp rating that is showing up #4 for their brand?
Branding | | ilyaelbert0 -
Branding/Domain Challenge
A year and a half ago, SEO was all new to me and I may have made a mistake that looks to be a problem now. In a misguided quest to rank higher and faster, I used a domain for it's keywords and quick ranking potential rather than using my business' name URL. I've built the links and authority to where I'm now ranking well for many of my local search terms which is important for my local business success. The situation is that now I want to expand my business nationally as a franchise which will require my company's name in the domain(?), and the addition of entirely new pages and terms. My company's name' URL> www.ImpactMMAfitness.com is pointed to my site www.austinfitnessgyms.com and GA shows a significant # of visitors type our name in to find us. I also think it would be odd for someone outside my town looking for franchise info to be pointed to a different domain with Austin in it. I was wondering what option would be best: Keep as is Change domains - ouch!? Make a new second site ? I have 'ImpactFranchise.com I could use for a new site just for franchising but I would be starting at the bottom for any rankings. Is there a solution, or did I dig myself into a hole?
Branding | | OhYeahSteve0