Breadcrumb Trail Markup
-
I've implemented breadcrumb trail markup on my site and I wanted to check that it's implemented correctly.
Is it true that the breadcrumb does not link to the current page as this would be redundant, so it only links to 'ancestor' pages? (You can see for example on this page that the breadcrumb links to two levels below the home page):
So basically breadcrumb trail should have a simple link for each level (except for the current page).
Thanks,
-
Hi there
It doesn't matter - I include the current page just in case and to always help search engines understand the architecture. It always felt odd to me if I didn't include it because I am just giving a "partial" structure in my mind by NOT including the current page.
My vote - include it. Like Google says you can either add it or leave it, so it's not going to hurt you either way!
Hope this helps! good luck!
-
Last element:
https://developers.google.com/structured-data/breadcrumbs?hl=en
"The breadcrumb trail may include or omit a breadcrumb for the page on which it appears.".So both works. I have seen breadcrumbs with last element and w/o last element that point to current page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac261 -
How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
Technical SEO | | TicketCity0 -
Problem with Markup (Price, MaxPrice, MinPrice)
Hi Hi, I've inserted some Markup on my homepage for a vacation flat. It's looking like thies: As there is not just one price for the whole season, I used minPrice and maxPrice to define it. Unfortunatelly the Google Testing Tool (https://developers.google.com/webmasters/structured-data/testing-tool/) sais, that the value "price" has to be also in the code, but I have no clue what value I should give it? Has someone an advice? Thank you very much! Best regards André
Technical SEO | | Andre-S0 -
Can you help me understand leveraging semantic markup
Hi, i am trying to understand about leveraging semantic markup but even though i have read the page on the link, i am still not sure of what it means and how i can use it in my site www.in2town.co.uk which has been built using joomla If anyone can help me understand then that would be amazing and help me understand how it would benefit my site.
Technical SEO | | ClaireH-1848860 -
Authorship Markup worth it for "invisible" authors
Greetings everyone! Background I help run multiple continuing education sites for Allied Health professionals. Our editors do a great job of getting some of the best authors in their respective fields to come onto the site and present webinars and we publish articles around those presentations. I would love to be able to use the rel=author tag on these sites as the authors we use help to improve our credibility when a user is on the site and I would like to take advantage of this in the SERPs. The issue is that while most of these authors are leaders in their respective fields and have published in many academic publications, they are not on Facebook or Twitter, let alone Google+. Also, they are probably not interested in setting up a G+ profile. They are "famous" and well published within their fields, yet they are somewhat "invisible" on the web. We are looking to implement author bios on our site and then could use the rel=author tag internally so that seems like a good first step. The question is then around linking out with rel=me to any profiles (FB, Twitter, G+) The issue is that, as I mentioned above, the online profiles are pretty scarce. Question / Discussion Is it worth it to setup all the authorship markup to internal bios on a site when many of the authors are "invisible" on G+, twitter, FB, etc. and so I will be limited in how I can link rel=me to those profiles. If the Google+ profile is not available for an author, what do you prefer to link to. Would you say FB over Twitter as FB has more users, or if a user has both profiles, but uses twitter more often, would you link to the Twitter profile instead? Many of these authors work at the university and have a bio page on the university website, would it be working linking to that profile? How do you judge the "best" place to link to if there is no Google+ profile. Thanks!
Technical SEO | | CleverPhD0 -
Should I add author markup to sales pages?
Adding author markup to the homepage or to SEO optimised sales landing pages is possible. However it doesn't really seem to be using the feature in the spirit of it's purpose. It makes sense for blog posts. It's possible for other pages and will likely improve CTRs from SERPs. But is it against the spirit of it's purpose?
Technical SEO | | designquotes0 -
I cannot find a way to implement to the 2 Link method as shown in this post: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218
Did Google stop offering the 2 link method of verification for Authorship? See this post below: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 And see this: http://www.seomoz.org/blog/using-passive-link-building-to-build-links-with-no-budget In both articles the authors talk about how to set up Authorship snippets for posts on blogs where they have no bio page and no email verification just by linking directly from the content to their Google+ profile and then by linking the from the the Google+ profile page (in the Contributor to section) to the blog home page. But this does not work no matter how many ways I trie it. Did Google stop offering this method?
Technical SEO | | jeff.interactive0