Should Schema.org Tags go on every page?
-
Happy Monday Moz World!
I am just wondering what are some best practices when using Schema.org Tags. For Example, I have a client who provides multiple services and provides unique content on each webpage. The design of each of the webpagesare unique, and conveys information differently.
My question is: If each page of a company's website has unique content that describes a service or product, could I essentially change the url & description of the Schema Tag so that each of my pages are indexable by relationship to that page's content?
Thanks ahead of time for the great responses!
B/R
Will
-
Hello Dmitrli,
This does make sense. Just wasn't sure if you could "over optimize" for the Schema. Thank You for your response.
B/R
Will
-
Hi there.
If understand correctly - sure you can. The question is how much resources you got to spend on this task. For example, you can use product name, and based on it spit out proper url. It would require either creating some type of specific structure for product name or creating some type of specific database with all that information.
Instead of product name you can use whatever unique piece of data on those pages.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doorway page penalty
Has Google changed their interpretation of Doorway pages?We do not sell widgets but allow me to use Widget for this example;If we sold 25 very different widgets an online vendor would typically have 1 "mother" website with 25 different inner pages, each page to explain each type of widget they sell.However, for the past 9 years our approach is to have 25 different websites, one for each widget. With these 25 sites we concentrated on ranking the home page only . All these sites link back to our (No idexed) "Mother' site via no follow links where we have our Shopping Cart and Terms of Business. We did this partly to avoid having 25 separate Shopping Carts and to avoid having to change our Terms 25 times each time that became necessary. But yes we also did this as it was so much easier to rank each different type of widget in the SERPS. Also we think its a better user experience as in our business buyers of yellow widgets will not be interested in blue widgetsWe have been reading for years that google does not like doorways pages but we were not 100% certain if they might regard our sites as such .This is because our approach has worked great for nine years. That is until December last year when all 95% our sites fell dramatically in the SERPS usually from page 1 to page 2 or 3. First thing we did was to go through all our sites and search for the obvious; toxic links, duplicate content, keyword density, https issues, mobility issues, anchor text, etc etc and of course content. We found no obvious problems that could affect 95% of the sites at the same time but we ordered new homepage content for most of our sites from expert seo writers. However, after putting on this new content 3 -4 weeks ago our sites have not moved up the SERPS at all.So we are left with the inescapable conclusion that our problem is because google sees and devalues our sites as doorway pages especially as 95% of your sites have been affected all at the same time Would any SEO experts on this forum agree or be able to offer an opinion?If so, what might be the solution going forward? We have 2 solutions under consideration;1) Remove all links from each of our 25 sites to our "mother Site" and put a shopping cart and our TOS on each of the 25 sites so they are all truly independent stand alone websites.2) Create 25 inner pages on our mother site (after removing the no index) , for each of the 25 widgets we sell , then 301 each of the 25 individual sites home pages to its inner page on the mother site . I think this might be the best solution partly as almost all of our higher ranking competitors are ranking their inner pages not their homepage. But I worry if these 25 sites will really pass much link juice if they have been devalued by Google.?Any advice will be gratefully received.
Intermediate & Advanced SEO | | apcsilver90 -
Pages blocked by robots
**yazılım sürecinde yapılan bir yanlışlıktı.** Sorunu hızlı bir şekilde nasıl çözebilirim? bana yardım et. ```[XTRjH](https://imgur.com/a/XTRjH)
Intermediate & Advanced SEO | | mihoreis0 -
Which of these examples are doorway pages?
Hi there, I am soon to launch a new platform/directory website, however, have a concern over doorway pages. I have read many articles on the difference between Doorway and Landing pages and do have a good understanding, however, am still very anxious that what I intend to do will be risking Google penalties. I have looked at other directory/platform websites and have noticed that a lot of them are still using doorway pages and are not getting penalised. So I was wondering if someone wouldn't mind kindly letting me know their opinion on which of the following examples are doorway pages and which are not so I can better understand what I can and cannot do? Example 1: When I Google 'piano lessons new york' and 'trumpet lessons new york' I get the following 'landing pages' in search: https://takelessons.com/new-york/piano-lessons https://takelessons.com/new-york/trumpet-lessons To me, the above pages are definitely doorway pages as they are very similar with content and text and are simply an intermediary step between the Google search and their listings pages for piano/trumpet teachers in New York. Is this correct? Example 2: When I Google 'piano lessons Sydney' I get presented with the following web page in search: http://www.musicteacher.com.au/directory/sydney-nsw/lessons/piano/ I would think that this is NOT a doorway page as the user has been taken directly to the search results page in the directory and the page doesn't seem to have been set up for the sole purpose of listing in search results for 'Piano Lessons in Sydney'. Example 3: When I Google 'pet minding Sydney' I get presented with the following two pages in search: https://www.madpaws.com.au/petsitters/Sydney-New-South-Wales?type=night&service=1&from=0&to=99&city=Sydney&state=New-South-Wales https://www.pawshake.com.au/petsitters/Sydney%252C%2520New%2520South%2520Wales%252C%2520Australia Like Example 2, I don't think these pages would be classified as doorway pages as they too direct to the search results page in the site directory instead of an intermediary page. What do you think? Thanks so much in advance for your expertise and help! Kind Regards, Adrian
Intermediate & Advanced SEO | | Amor20050 -
Google indexing only 1 page out of 2 similar pages made for different cities
We have created two category pages, in which we are showing products which could be delivered in separate cities. Both pages are related to cake delivery in that city. But out of these two category pages only 1 got indexed in google and other has not. Its been around 1 month but still only Bangalore category page got indexed. We have submitted sitemap and google is not giving any crawl error. We have also submitted for indexing from "Fetch as google" option in webmasters. www.winni.in/c/4/cakes (Indexed - Bangalore page - http://www.winni.in/sitemap/sitemap_blr_cakes.xml) 2. http://www.winni.in/hyderabad/cakes/c/4 (Not indexed - Hyderabad page - http://www.winni.in/sitemap/sitemap_hyd_cakes.xml) I tried searching for "hyderabad site:www.winni.in" in google but there also http://www.winni.in/hyderabad/cakes/c/4 this link is not coming, instead of this only www.winni.in/c/4/cakes is coming. Can anyone please let me know what could be the possible issue with this?
Intermediate & Advanced SEO | | abhihan0 -
Is it okay to copy and paste on page content into the meta description tag?
I have heard conflicting answers to this. I always figured that it was okay to selectively copy and paste on page content into the meta description tag.....especially if the onpage content is well written. How can it be duplicate content if it's pulling from the exact same page? Does anybody have any feedback from a credible source about this? Thanks.
Intermediate & Advanced SEO | | VanguardCommunications1 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0 -
Number of Indexed Pages are Continuously Going Down
I am working on online retail stores. Initially, Google have indexed 10K+ pages of my website. I have checked number of indexed page before one week and pages were 8K+. Today, number of indexed pages are 7680. I can't understand why should it happen and How can fix it? I want to index maximum pages of my website.
Intermediate & Advanced SEO | | CommercePundit0 -
Should I prevent Google from indexing blog tag and category pages?
I am working on a website that has a regularly updated Wordpress blog and am unsure whether or not the category and tag pages should be indexable. The blog posts are often outranked by the tag and category pages and they are ultimately leaving me with a duplicate content issue. With this in mind, I assumed that the best thing to do would be to remove the tag and category pages from the index, but after speaking to someone else about the issue, I am no longer sure. I have tried researching online, but there isn't anything that provided any further information. Please can anyone with any experience of dealing with issues like this or with any knowledge of the topic help me to resolve this annoying issue. Any input will be greatly appreciated. Thanks Paul
Intermediate & Advanced SEO | | PaulRogers0