PPC effecting personalisation and thus future personalised SERP's
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I've been thinking about personalisation and PPC..
If you have a PPC campaign and a vistor comes to your site and has a look around, if that user doesn't clear there cache etc then that visit via PPC will start to effect their personalisation search results?
It would almost be worth maintaining a high level of PPC spend and counting on personalization bias in SERPs in the longer term..
What do you think about this?
Are there any safe guards in place to make sure this bias doesn't happen?
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PPC and organic ranking does NOT go together. Read as little or as much into that as you want.
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