Dental Practice Acquisition SEO
-
Hi Mozzers! I have an interesting online marketing challenge I would love to hear the community's thoughts and advice!
My clients (a dental practice consisting of 3 dentists) are taking over (buying) the practice of another dentist across the hall (same address except for suite #), who is retiring (we'll refer to him as "retiree" from here out for simplicity). The retiree's dental practice has close to zero online presence. He has citations across the web (google listing, yelp, healthgrades, etc), but no website.
My question is: How would you go about consolidating the web presence for my clients? We want to get the traffic for existing and potentially new patients searching for the retiree. The retiree isn't retiring right away. His presence for the next several months will be vital to my clients' success as he will introduce new patients to my clients and pass the torch, so to speak.
Would you create a landing page for the retiree on my clients' website & claim/add my clients' NAPW on all of the citations? That seems to be the best & simplest idea I've come up with so far, but I would LOVE to hear if anyone has any creative thoughts or ideas.
THANKS!
-
Got it! There are 2 options I can see here, and like I said, I'd be very inclined to do some consulting with Linda Buquet in your shoes, if she were available, and show her the complete details of the scenario.
From the limited details I have on this, I see 2 options for you:
-
Do a total citation audit first to make a record of all listings located at suite B and formerly occupied by the retiree. Then, if one of your 3 dentists will be occupying suite B, you would be editing the name (and I'm assuming phone) of these to reflect the new dentist. The main problem with this would be reviews ... it's likely that they would reference the retiree and that could be problematic.
-
Read this thread and the links it contains regarding Dr/Dentist duplicates: https://moz.com/community/q/dental-practice-google-and-dentist-personal-google You may need to minimize the old listings and create new ones.
I have to confess, the situation with the firm occupying two suites is throwing me a bit. I've never personally dealt with a business that was organized that way, and it's unusual enough for me that I'd be inclined to seek professional consulting, particular given Google's very irregular handling of listings for doctors and dentists.
At the very least, I hope my reply points you in a good direction for further research into how your practice should handle this.
-
-
It's in a large medical building with about 40 other dentists, plastic surgeons, etc as well..
-
Hey Derek!
Good to know. In that case, I'm wondering whether you plan to abandon suite numbers altogether and just be at the street address, or are there other businesses in the building, as well, not related to yours?
-
Hi Miriam! Thanks for the response and great resource! Sorry for the late reply...
To clarify- in this case we will be bringing the retiree's practice under the umbrella of our own AND also be taking over his suite space, occupying both sides of the hall.
-
Hey Derek!
In your shoes, I would track down Linda Buquet at her localsearchforum and beseech her to share some of her amazing knowledge of dental Local SEO with me
But, in the meantime, it would help if you could clarify - are you bringing the retiree's practice under the umbrella of your own? In other words, if your client is Green Tree Dental at 123 Main St. Suite A, then is Retiree Dental at 123 Main St. Suite B now going to be part of Green Tree Dental's offices, occupying both sides of the hall? Or is Retiree going to close its doors at Suite B and NOT be occupied by Green Tree?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO penalty?
Hi Moz Community We are in a unique position. We just launched a new site for a client. The site was doing fine before but it wasn't very user friendly. We created a site with almost identical architecture and content as the last one, just new design and layout. Within 5 days, the site dropped off of LOCAL search almost completely, it now ranks on the 9th page in Austin Texas. (reliantplumbingdotcom). Every other location (Dallas, LA, Philadelphia, Houston) all show the site on the first page for relevant keywords (Austin Plumbers, Austin Plumber) I have no idea what to think about this and don't know if we're being penalized somehow (checked GSC and no manual penalty) I have never experienced a site being blacklisted locally but well ranked everywhere else. Thoughts?
Local Listings | | GrueBleenAgency1 -
Local SEO without a GBL
Hey everyone, I'm working with a local catering company that does not have a physical address available for use. Because of privacy concerns, the company is not open to using their home address. The local competition in the targeted area is fairly strong and established already. Does anyone have ideas on how I can work around this?
Local Listings | | a_toohill0 -
Changing Recognized Address Impact Local SEO
One of my clients is moving offices. They want to change the recognized address from: REAL ADDRESS: 4a Normal Road, Normal Area, City, POSTCODE To: MODIFIED ADDRESS: Fancy Name, Normal Road, Normal Area, City, POSTCODE I imagine this may cause issues when one tries to build some citations, with the address not being recognized by the site. Perhaps there are other issues, can anyone foresee any problems with the change? Local results are very important to this company, would it be better to stick with the real street address?
Local Listings | | GrouchyKids0 -
Best Practice to Claim a YP Listing with a Wrong #?
What are everyones best practices to claim a YP listing that has the wrong number listed? It isn't one of our numbers so we can't answer the verification call? What have you done?
Local Listings | | PSLab0 -
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
No Appearance in Local pack - group practice favored
Hi, One client has a website, Google My Business etc of his own. He ranks ok to good locally for search terms. However, his entry simply won't show up within the local n-pack (where it objectively should) and also does not appear in the map. It seems to me that instead a group practice with a colleague that has both their names in its name/title. (Moreover, it is in the same spot - they decided to go with different websites and entries of their own, though.) For some reason, this practice is also connected to the ranking website of our client. I suppose (NAP problems and previously used phone tracking numbers aside) that this group practice essentially blocks the real client-entry from appearing. Has anybody made such experiences? (My provisional ToDo would look like: Disconnect the group practice from the client's website; erase/merge it if possible; do proper LocalSEO otherwise.) Regards Nico
Local Listings | | netzkern_AG0 -
Best practice for setting up multiple Google Places listings?
Hello, My client has just opened up two new smaller offices which I now need to have listed on Google Places as the primary office is. How is this done (using best practice)? Thanks
Local Listings | | Martin_S0