SEO impact when micro site are hosted on third party url
-
Have a look at this url
http://www.bekkevold-as.no/.
On the front page they are providing links to a website created by one of their suppliers. (Three cirkle icons in the middle of the page).
The links make the customers leave the site and open on a different domain, even the branding of the page is for Bekkevold Elektro (see log top right)
The question from me:- How will this impact the SEO for Bekkevold Elektro.
- Would it be better to create a subdomain for Bekkevold Elektro and ask the supplier to point to this?
- Or is it ok to leave it as it is, having links back to the web site for Bekkevold Elektro? Just changing the target of the link to open in a new window.
Thank you very much for your support on this. I would appreciate any suggestion for improvement for my customer, Bekkevold Elektro.
Best regards
Kjersti Bakke -
Hi Kjersti,
Ok, so: Google likes unique content that is original and has added value. This content is probably the same for all installers. Perhaps they have placed to logo of the installer in the top.
Copying it to your domain doesn't make it different from all the other installer-pages on the original domain. If that is the case, i would leave it at that domain. It has no positive effect on your client's site.
What you can do is write great articles on the domain of your client. Take the pages from the supplier as an example and write articles that are much better. More added value, easier to read AND: fun or exciting to read.
That way, you produce original content that visitors will want to read. Word for word. Perhaps they will even share it on their social media accounts. This way: you make this site stronger and will almost certainly improve the position in the SERP's. If people are actually starting to share these articles in social media, you will also improve the local visibility of your client.
Greets,
Bas -
Hi Bas,
Thank you for your reply.
I don't think it is possible to copy/paste to the clients domain since this is part of an application developed by a second supplier.
But would it be an idea to create a sub domain like:
boligpartner.bekkevold-as.noThe application is developed for several different installers in Norway who sell products from this supplier. All of these micro sites is linked to the same domain with a sub folder for each installers. Is this good or bad? If you had the chance to make some suggestions before the application was developed. Would you propose a different solution to this supplier?
Thank you so much for your support to help me understand
br
Kjersti Bakke
-
Hi Kjersti,
Since the content of the microsite is not on your domain, Google won't credit you for that content. Meaning: you don't have to expect your site to get a higher ranking due to this content.
As long as you don't have the same content on your own domain as well, you won't get a penalty either.
So: all in all, for now i cannot see how this content will impact your search results. In a positive or negative way.If you wanted to rank higher you would have to have this content on your domain.
Please pay attention: make sure you only hare original content on every domain you work for! Just copy this content and place it on the clients domain won't work and might even backfire.If you want, you can read an article i've recently written. The article is my analysis of what great content nowadays is. It's in Dutch so i can image you'd have to use Google Translate.
https://www.3pix.nl/e-commerce/website-optimalisatie-2016-prikkelindex/Does this help you?
Greets,
Bas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I loose from SEO if I rename my urls to be more keyword friendly?
As a good practice of SEO is to have your keywords in the links. I am thinking of doing some optimization and change my urls to more effective keywords. I am using shopify and there is an option (a tick) that you can check while changing the url (ex. for a category, for a product, for a blog post). This will give a redirection to the old post to the new. Is it good practice? Is it risky for losing SEO or it will help to rank higher because I will have better keywords in my links?
Intermediate & Advanced SEO | | Spiros.im0 -
If I want to update the title of a page on my website would that negatively impact SEO?
I want to update a few page titles on my website. Some are duplicate titles, and some titles are just too long. Will my website be negatively impacted at all if I update these? I read somewhere that once you have created a page you need to stick to the title you have given it. So I am not sure if I should leave these pages be and make note of utilizing better SEO practices for the future or if I can go back and edit them. Any insight is much appreciated!
Intermediate & Advanced SEO | | meredithrice0 -
Can multiple geotargeting hreflang tags be set in one URL? International SEO question
Hi All, I have a question please. If i target www.onedirect.co.nl/en/ in English for Holland, Belgium and Luxembourg, are the tags below correct? English for Holland, Belgium and Luxembourg: http://www.example.co.nl/en/" hreflang="en-nl" /> http://www.example.co.nl/en/" hreflang="en-be" /> http://www.example.co.nl/en/" hreflang="en-lu" /> AND Targeting Holland and Belgium in Dutch: Pour la page www.onedirect.co.nl on peut inclure ce tag: http://www.example.co.nl" hreflang="nl-nl" /> http://www.example.co.nl" hreflang="nl-be" /> thanks a lot for your help!
Intermediate & Advanced SEO | | Onedirect_uk0 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
SEO and former site
Hi, my client had a site built and hosted with Avvo but we now shut it down and are using a new server. My concern is that Avvo's internal link structure is causing SEO issues. For example, his site will list for "San Diego Criminal Defense Attorney", but is then removed for no reason. Far worse, while he had the AVVO site, it would never rank at all on Google. He's got great content, and no spammy links. This is the site: www.thesandiegocriminallawyer.com. Any thoughts of what I could do to disavow the AVVO pages that Google still has indexed? Does it matter? Or, is it simply a function of time? Thank you for your help.
Intermediate & Advanced SEO | | mrodriguez14400 -
How to avoid seo loss after URL restructuring / change?
We are doing On Page SEO over haul of our website. Our old url used to be mydomain.com/send/FlowersInCity-1-CityName.html we are changing it to mydomain.com/send/Flowers-to-CityName Firstly, will it be advisable to do so since we are in the top 10 in most of the Keywords (but losing ranking each month): The website is very content rich site. Till beginning of 2012, we used be in the top three spots mostly due to On Page and Good content, thus getting the inbound links automatically. But now the things have change, industry has lot of competition and few players have already done heavy SEO for their website, both On and off page thus overtaking us in Ranking. We are also doing other requisite On Page and Off Page work but I am struck with the URL decision part. Secondly, and MOST IMPORTANTLY – if I should change the url, how to minimize the risk of losing the present SEO in this kind of URL restructuring case? Thanks Suman
Intermediate & Advanced SEO | | sumanpatra0 -
In mobile searches, does Google recognize HTML5 sites as mobile sites?
Does Google recognize HTML5 sites using responsive design as mobile sites? I know that for mobile searches, Google promotes results on mobile sites. I'm trying to determine if my site, created in HTML5 with responsive design falls into that category. Any insights on the topic would be very helpful.
Intermediate & Advanced SEO | | BostonWright0