Directory Listings the DO's and Dont's
-
Hi guys,
We are currently working on increasing our online marketing presence and with a new website on the cards I am turning to all of our B2B business directories to update, and being tracking referrals etc to see ones that may be worth premium listings.
I have a list of 200 business directories to scope and check, some are relevant some are not, obviously i dont want to sign up to them all and risk a dodgy link profile so im going to be selective, but im not sure how many to aim for etc. So im looking for some general advice and guidance at this early stage so I can properly plan my approach.
What advice would you give and are there any major DO's and DONT's of sorting through these directories to look for some new ways to source customers.
EDIT: We are UK based
Thanks
-
Hi there,
In terms of how many to aim for, I don't think I'd advise thinking about it from that perspective. Instead, I'd recommend thinking about it from a quality / relevance perspective. Make quality and relevance the first thing you worry about and if that means that you have a large list of directories to submit to, then that's fine and you should just work through them when you get time.
For the do's and don'ts, there are a few things that come to mind:
- Focus first on whether the directory is relevant to what your business does
- If a directory is likely to send you quality traffic, then that's a positive sign for it
- Look at the page where your website will be listed and make sure that you'll be surrounded by other quality sites, don't go for it if you see lots of low quality or irrelevant sites
- Check whether a directory shows in search results for it's own name, don't submit if it doesn't
I hope that helps!
Paddy
-
Hello ATP,
I target the directories I see in a SERP for my target terms. Yelp, Manta, Yellow Pages seem to dominate. Moz Local helps us manage a lot of our local profiles.
Hope this helps.
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Stop Google's "Fetch & Render" From Showing Up In Google Analytics
Hi all, Within Google's "Fetch & Render" (found in Google Search Console) is the ability to index certain pages from my website on-demand. Unfortunately, every time I ask Google to index a page, it registers as a bounce in Google Analytics. Also, if it means anything, my website (www.knowtro.com) is a single-page application, functioning similarly to Google. If you guys know of any solution to this problem, please help! I originally thought that Google would know to block its own Fetch & Render crawler from Google Analytics but that doesn't seem to be the case. Thanks, Austin
Reporting & Analytics | | A_Krauss0 -
Why do WMT's Search Analytics & GA's Real Time Keywords Differ?
I took a screen shot of the keywords from Google Analytics Real Time Keywords for Google / Organic. Then I waited a week and filtered Google Webmaster Tools' Search Analytics for queries with those keywords. None of them showed up. Why not? What I missing? Why do some keywords show up in Google Analytics RT for Google / Organic while most others are in Not Provided? I see WMT's Search Analytics says that it doesn't always show queries that "are made a very small number of times or those that contain personal or sensitive information." But most of my queries are like that. Anybody know any patterns / criteria that leads WMT to show some but not others? Thanks
Reporting & Analytics | | GilReich0 -
What are all the 5's in SEO Queries in Analytics?
Every small business client has the same thing. 5 impressions for keywords, row after row, every single month. Why exactly 5 and why month after month the same thing? I see this in every local business I work in - and for very important phrases! It's gotten to the point that I think those are fake and I just look at the impressions that have numbers great than 5. Obviously I have to get their impressions up, but what am I to believe about these?
Reporting & Analytics | | katandmouse0 -
Referral Exclusion List - Data Questsion
This may seem like a silly question. Since we are having an issue with self-referrals, we checked all the pages and everything is tagged properly, I used the referral exclusion list to exclude our domains. Question is, since we had a large number of our revenue coming in from the self-referring traffic, what happens to that revenue data once I add our domains to the referral exclusion list?
Reporting & Analytics | | K2_Sports0 -
Bing Won't Index Site - Help!
For the past few weeks I’ve been trying to figure out why my client's site is not indexed on bing and yahoo search engines. My Google analytics is telling me I’m getting traffic (very little traffic) from Bing almost daily but Bing webmaster tools is telling me I’ve received no traffic and no pages have been indexed into Bing since the beginning of December. At once point I was showing ranking in Bing for only one keyword then all of a sudden none of my pages were being indexed and I now rank for nothing for that website. From Google I’m getting over 1200 visits per month. I have been doing everything I can to possibly find the culprit behind this issue. I feel like the issue could be a redirect problem. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached.”. I also checked the CRAWL Information and it’s saying all the URL’s to the site are under 301 redirect. A month or so ago the site was completely revamped and the canonical URL was changed from non www to www. I have tried manually adding pages to be indexed multiple times and Bing will not index any of the sites pages. I have submitted the sitemap to Bing and I am now at a loss. I don’t know what’s going on and why I can’t get the site listed on Bing. Any suggestions would be greatly appreciated. Thanks,
Reporting & Analytics | | VITALBGS
Stephen0 -
Tracking an onpage 'event'
Hi all Wondering if anyone could help out with this one please. My client is a government backed free internet safety website and in the next few days they will be launching an update on all of their pages which will let people know if their browser is out of date. For example, when you go to their site you will get a message advising you to upgrade your browser for security reasons. They have employed the following code to check the browser The client are keen to know how many times in a period this message is shown to users. Any idea how one would go about tracking this please. Would it involve some custom GA work, would I be able to track the hits on https://wxxxx.org/javascript/update.js in GA? I'm a little stumped. Obviously I can tell how many people loaded the page but not sure how to work out what % of them see the javascript Many thanks for your help Carl
Reporting & Analytics | | GrumpyCarl0 -
Basic Purpose of SEO moZ s subscription !!!!!
How the subscription for seomoz will help to improve the traffic of my website ?
Reporting & Analytics | | fullerenedr0 -
Should I delete a page that gets search traffic, that I don't care about?
I have a page on my site that consistently gets traffic, every month. Googlers seems to love it. But I don't like it at all. Webmaster tools shows that google allows us a certain number of search impressions each day. - it flatlines, they are limiting the impressions we get. We also getthe same number of clickthroughs each day. So my question is for anyone who has this same experience, who may have experimented by deleting a page you don't care about. Did you just lose that number of clicks each day or did other pages on your site get displayed and clicked through instead?
Reporting & Analytics | | loopyal0