What is a good "white hat" content distribution network for link building?
-
I am helping a client with Local SEO efforts who has hundreds of blog posts (they have been doing 5 a week for the last 3 years) that contain full length articles about their industry. The client's website itself has been very well optimized for all regards (CRO, Mobile, download speed, citations). However they have very weak domain authority compared to their competitors.
I am looking for a bona fide content distribution network I could use to promote my client's blog posts/articles. I have used Linkvana in the past but I have become wary of them after the penguin update. I also had functionality problems using their interface.
Are their any bona fide content/article distribution networks out there?
Thanks
-
John Mueller of Google Search recently shared quite a bit on the topic of links and website ranking factors in a Google Webmasters Hangout.
Naturally gaining affirmative incoming links pointing to those blog posts will substantially help. Creating the post is only a first step, I find that marketing the post afterwards takes longer - but also is what really gets the content used.
How I understood the conversation with John Mueller about on-page linking.
When a link is no followed, Google doesn’t pass link juice.
When a link is followed but is no indexed, in this case, Google does pass page rank because they are aware of the page.
When a page is no indexed and the link is nofollow, Google essentially sees it similar to a 404 page and skips it will flag to the spiders that this page is now relevant and to re-crawl the page.
CONCLUSION: When conducting a link audit, reviewing the link risk and considering factors currently ranking sites, the need for SEOs to understand NoFollow links is still necessary. This goes beyond the scope of the content distribution networks that we've tried.
When something is this central to building your domain authority, I agree with Egol that a more hands-on approach has it benefits.
Strong social signals also help a lot: each platform is unique from Google+, to Facebook and LinkedIn for lead generation.
-
I don't use a content distribution service for any of my sites. We simply post content and our visitors do the sharing for us.
The most instructive thing that you can do, since you have a nice body of content already on the site, is to look at that content to identify patterns of the types of articles and topics of articles that pull the most traffic, generate the most shares, accumulat the most links. This information is extremely valuable for informing future content development.
If this company is posting five blog posts per week they are either posting "quick stuff" or they have a lot of people writing for them. If they have a lot of people writing then look at which of those people are producing the valuable work. Give them a raise, have them work more hours. Those that are not producing valuable content can be given different work or not engaged in the future.
My "quick stuff" usually doesn't go anywhere. "Quick stuff" might not be substantive enough, compelling enough or valuable enough or whatever enough to be shared or linked or liked by visitors. Out of all of the content on my site a small number of things are rocket fuel, most is pedestrian and some is simply dead wood. None of that was quick stuff, it is all substantive stuff that we produce and learn from. Learn what the rocket fuel is made of and make more. Or, improve the pedestrian to make it stronger.
If you make rocket fuel you generally don't need a content distribution service.... and if you are making quick stuff or dead wood you don't need a content distribution service for that either... instead you need a magician.
-
Thanks Andy
We are trying to find a method to better utilize the library of content we created. I was hoping to find a content distribution service that assist with this process. -
Hi Rosemary,
I'm not too sure you can use 'bone fide' and 'distribution networks' in the same sentence
Quite seriously, I would be looking to make some headway in their market niche rather than trying to make use of networks. I am sure that between your client and yourself, you can find top industry influencers to engage with and start to build their brand a bit more.
I would be trying to take a more natural approach to this and find forums, discussions, questions (Quora?) and Social Media to make a start with this. Perhaps some of the older articles can be checked to see if they are still relevant and if not, update them with something more current.
I hope this helps.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have followed all the steps in google speed ranking on how to increase my website http://briefwatch.com/ speed but no good result
My website http://briefwatch.com/ has a very low-speed score on google page speed and I followed all the steps given to me still my website speed doesn't increase
Local Website Optimization | | Briefwatch0 -
Is there a way to "protect" yourself from non-local traffic?
I'll start with the story, but the main question is at the bottom. Feel free to scroll down :-). I've got good news and bad news regarding a client of mine. It's a service area business that only serves one metropolitan area. We've got a great blog with really valuable content that truly helps people while firmly establishing my client's industry expertise. As a result, local traffic has spiked and the company generates more leads. So that's the good news. The bad (bad-ish?) news is that the client also gets tons of traffic from outside the service area. Not only that, people are calling them all the time who either live in a different state and don't realize that the company isn't local to them or are located out of state but are calling for free advice. On one hand, the client gets a kick out of it and thinks it's funny. On the other hand, it's annoying and they're having to train all their intake people to ask for callers' locations before they chat with them. Some things we're doing to combat this problem: 1. The title tag on our home page specifies the metro area where we're active. 2. Our blog articles frequently include lines like, "Here in [name of our city], we usually take this approach." 3. There are references to our location all over the site. 4. We've got an actual location page with our address; for that matter, the address is listed in the footer on every page. 5. The listed phone number does not begin with 800; rather, it uses the local area code. 6. All of our local business listings, including our Google My Business listing, is up to date. 7. We recently published a "Cities We Serve" area of the site with highly customized/individualized local landing pages for 12 actual municipalities in our metro region. This will take some time to cook, but hopefully that will help. "Cities We Serve" is not a primary navigation item, but the local landing pages are situated as such: "About Us > Cities We Serve > [individual city page]" **Anyway, here's my main question: **In light of all this, is there any other way to somehow shield my client from all this irrelevant traffic and protect them from time-wasting phone calls?
Local Website Optimization | | Greenery0 -
Hreflang | Should I implement hreflang for regional targeted but - different content of websites?
Hello, I'm implementing hreflang for my e-commerce websites which have different languages and do serve different content based on location. Currently, I'm only using hreflang for for alternate language (fr-fr, fr-be, fr-ma, ...). I wonder if it might be better or if I am allowed to add other version of my websites (IT, ES, DE,... ) even if those version are serving specific content for these specific location. So, the content (products) of Germany is different of the product of the other countries. Here is an example : www.mywebsite.com/apple-phone (selling apple phone for US with product avalaible only in US). www.mywebsite.de/apple-phone (selling apple phone for Germany with product avalaible only in Germany, the available models might be different from US and other websites). www.mywebsite.it/apple-phone (selling apple phone for Italy with product avalaible only in Italy, the available models might be different from US and other websites). www.mywebsite.es/apple-phone (selling apple phone for Spain with product avalaible only in Spain, the available models might be different from US and other websites). www.mywebsite.pt/apple-phone (selling apple phone for Portugal with product avalaible only in Portugal, the available models might be different from US and other websites).
Local Website Optimization | | manoman880 -
Any ideas on how to stop a massive spam link building attack?
I have a client that got penalized back in April, 2015, after doing a lot of research around what it might be, we finally narrowed it down to bad link building. It looks like the site started getting attacked by some sort of automated spam link building attack back in 2013. Examples of the bad links are listed below. Thousands of links coming from Pinterest - all different boards. The links come from pinterest.se and pinterest.com. Thousands from footer links from a website template. Some of the links make it looks like this client build the website (which they did not) and some of the links are in black lettering on a black background (hidden from the naked eye). New links come in every day and range from 10 - 150 new spam links, and the majority of the pages the links are on are foreign. I know I can disvow some of the links (like the ones in the footer of the website template), but I wouldn't want to disvow Pinterest, right? With all of this info, does anyone have any ideas on what action we should take next? Thanks ahead of time!
Local Website Optimization | | Annapurna-Digital0 -
Blogs/content marketing or slower salesfunnel on webshop?
Hi all, Im considering about building contents en blogs on a webshop, because a visitor will get see a lot of information about blogs, etc. The salefunnel will be chaotic, purchasing will be slower on a webshop. The webshop has more then 5000 products. Focus on gamers. For example Ikea or mahuranna shop, they have builded a website near their webshops. To get more traffic ofcourse, but its to hard to do both of them. Your focus will get lost and they way of communication on website/shop will be changing. Your brand and strategic will also change a lot, thats why im considering to find the right way. Who can give me an advice?
Local Website Optimization | | Dreamgame20160 -
Duplicate content, hijacked search console, crawl errors, ACCCK.
My company employed a national marketing company to create their site, which was obviously outsourced to the lowest bidder. It looks beautiful, but has a staging site with all duplicate content in the installation. I am not seeing these issues in search console, and have had no luck getting the staging site removed from the files. How much should I be banging the drum on this? We have hundreds of high level crawl errors and over a thousand in midlevel. Of course I was not around to manage the build. I also do not have ftp access I'm also dealing with major search console issues. The account is proprietarily owned by a local SEO company and I can not remove the owner who is there by delegation. The site prefers the www version and does not read the same traffic for the non www version We also have something like 90,000 backlinks from 13 sites. And a shit ton of ghost spam. Help!
Local Website Optimization | | beth_thesomersteam0 -
Problem ranking page with a double name and an "&"
I have a client with a double name and a & like: Jones & Jones. I and using all in one SEO on a Wordpress site. Their home page is not ranking even though I have Jones, Jones & Jones and Jones and Jones listed in the keywords. Interestingly enough other pages where I did not list the home page rank when you do a serach for "Jones & Jones" I have not had this issue with other sites but have never had a name repeated and and & in between... any advice woild be appreciate.. I just signed up for a trial of MOZ...
Local Website Optimization | | ajgar0 -
Ecommerce Site with Unique Location Pages - Issue with unique content and thin content?
Hello All, I have an Ecommerce Site specializing in Hire and we have individual location pages on each of our categories for each of our depots. All these pages show the NAP of the specific branch Given the size of our website (10K approx pages) , it's physically impossible for us to write unique content for each location against each category so what we are doing is writing unique content for our top 10 locations in a category for example , and the remaining 20 odd locations against the same category has the same content but it will bring in the location name and the individual NAP of that branch so in effect I think this thin content. My question is , I am quite sure I we are getting some form of algorithmic penalty with regards the thin/duplicate content. Using the example above , should we 301 redirect the 20 odd locations with the thin content , or should be say only 301 redirect 10 of them , so we in effect end up with a more 50/50 split on a category with regards to unique content on pages verses thin content for the same category. Alternatively, should we can 301 all the thin content pages so we only have 10 locations against the category and therefore 100% unique content. I am trying to work out which would help most with regards to local rankings for my location pages. Also , does anyone know if a thin/duplicate content penalty is site wide or can it just affect specific parts of a website. Any advice greatly appreciated thanks Pete
Local Website Optimization | | PeteC120