Does Google do keyword matching when deciding whether to rank a page?
-
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)...
If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page?
Thanks for any guidance on this.
-
No problem
-
Thanks for your reply, Dmitri. I'll take a look at the videos.
-
Howdy.
It depends on what you mean by optimizing. Exact keyphrase match? Then no, it's not necessary at all. You need to have topical "optimization", meaning having synonyms, partial matches etc. There are seceral good Whiteboard Fridays about this.
Here, first 6 results are all videos about it:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
Keywords ranking however the URL shown is not related to the ranked keyword?
Hi, Some of our ranked keywords and URLs are not related. e.g. the served URL is not optimised for the specific keyword, any ideas? Thank you Daniela
Keyword Research | | EurekaSolutions0 -
Keyword difficulty report - am I stupid??
Hi, Im a programmer but SEO newbie and I am trying out Moz Pro. To be honest I feel really disheartened right now, I find the world of SEO very difficult and full of conflicting information. Anyway, I am trying to get my head around the Keyword difficulty tool in order to determine what keyword I want to go after and what I would need to do in order to outrank the competitors. The website with the highest PA, most external links to the domain (4000 versus around 80-90), the most linking root domain and the best on page optimasations ranks nr 5. The website that ranks 1 is the only one with good social signals. All of the websites has the keyword in the page title. What am I missing? This makes no sense to me. Is this Keyword tool reliable? VERY grateful for any help from you guys.. /Emma
Keyword Research | | EmmaGrey0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
Keyword Search
Keyword search How low is too low for choosing to use a key phrase for one of your articles, website pages, etc. I see some with 100 local and global searches. Is this too low to really be spending the time working on this key phrase?
Keyword Research | | sansonj1 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0 -
How to choose Keywords
Am starting a company and in the process of developing the website. I would like to get a head start on content and want to know the best way to choose keywords and tips on how to write optimized content.
Keyword Research | | jclubb0 -
Most Important Keyword Term
Question about a sites most important keyword term. So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error? Any feedback would be greatly appreciated!
Keyword Research | | TRICORSystems
Thanks
-Brandon0