Schema.org for Hotels
-
Good morning,
I have a question about how to use Schema.org on a hotel website. Since a website will have many pages, do I add the microdata for the hotel's address, contact info, ratings, reviews, etc on every page as that information is in the footer of each page or do I just add to the homepage once?
Thanks in advance
-
I'm afraid it's going to need to be added manually. (They acknowledge this is a pain, here: <a>https://schema.org/docs/faq.html#10) </a>and explain why - sort of.
There's a getting started guide, here: <a>http://schema.org/docs/gs.html</a>
You can use Google's Markup Helper, which may make it easier for you to implement:
https://www.google.com/webmasters/markup-helper/?hl=en
There's a great help section on this, here: <a>https://support.google.com/webmasters/topic/4599161?hl=en&ref_topic=4589289</a>
If the code is in the footer (so re-used across the site) you should only need to tag it once.
Some schema properties that relate to your industry may be useful, too:
<a>https://schema.org/Hotel</a>
Good luck and happy tagging
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FAQ Schema
Is it alright to make use of Schema for a questions and answer structure if they questions are all brand specific? Like common Q&As about your products or company ? Are will Google potentially consider this spammy?
Intermediate & Advanced SEO | | SearchStan0 -
Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
Hello, I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools? Thank You
Intermediate & Advanced SEO | | TP_Marketing0 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
Duplicate content for hotel websites - the usual nightmare? is there any solution other than producing unique content?
Hiya Mozzers I often work for hotels. A common scenario is the hotel / resort has worked with their Property Management System to distribute their booking availability around the web... to third party booking sites - with the inventory goes duplicate page descriptions sent to these "partner" websites. I was just checking duplication on a room description - 20 loads of duplicate descriptions for that page alone - there are 200 rooms - so I'm probably looking at 4,000 loads of duplicate content that need rewriting to prevent duplicate content penalties, which will cost a huge amount of money. Is there any other solution? Perhaps ask booking sites to block relevant pages from search engines?
Intermediate & Advanced SEO | | McTaggart0 -
Tumbnail in schema.org videoobjet
I have some problems understand hay should we do the url on your image page to replace tumbnail.jpg Ejemple. <spanitemprop="name">Jane Doe</spanitemprop="name"> <imgsrc="janedoe.jpg"itemprop="image"></imgsrc="janedoe.jpg"itemprop="image"> Adapting to my site Dario Vieira Pereira
Intermediate & Advanced SEO | | maestrosonrisas
This seems to be correct and it works But my problem is when i want to do a videoobjet I can not make the tumbnail to appear on the video to show: ejemple: Vídeo: Instalaciones clínica dental Barcelona Propdental Video de las instalaciones de la nueva clínica dental Barcelona de Propdental. Tour virtual por las instalaciones del dentista. Can anyone helpme on what am i doing wrong because i cannot understand what is missing on my videoobjet schema with google ejemples0 -
Microdata / Schema.org and HTTPS
I have a quick question regarding Microdata / Schema.org files that are not hosted on secure connections. I receive a receive a security error from my e-commerce site because the code references the schema over HTTP instead of HTTPS.<div< span="">itemscope itemtype="http://schema.org/Product"></div<>This is not the first time I have run into this issue. We also use MRSS schema for an RSS feed from yahoo and the same thing happens.<div< span="">xmlns:media="http://search.yahoo.com/mrss"></div<>The problem mainly lies in the fact that these schemas are not hosted over HTTPS. If you add HTTPS to the beginning of both you will get a security error.Just wondering if anyone else has dealt with this or similar issue and what the "best practices" are around this?Is it ok to obtain the schema directly and then host it on our server, over our secure connection?Thanks!
Intermediate & Advanced SEO | | AnthonyMangia0 -
Why does Tripadvisor rank higher than my official hotel website?
We have an official hotel website under our brand hawaiihotels.com called www.RoyalLahaina.com. It is a resort in Hawaii. However, Trip Advisor comes before our official website but it doesnt do this for the other websites. Could anyone tell me why this is happening? It is ranking higher for royal lahaina resort
Intermediate & Advanced SEO | | TSpike10 -
Setting up .org and .net supplements
To help with DSEO we are consdering setting up a .org and .net of our brand name (the primary site runs off .com obviously). We are thinking that the net/org sites will: Be one page that is optimized as we need (standard stuff like copy, title, alt-tags, meta desc, etc.) Will be hosted on separate C-blocks Will have a google sitemap that is submitted to Google Webmaster Central Provides a link back to .com Any other suggestions? Are separate C-blocks necessary? Thanks, b
Intermediate & Advanced SEO | | bcmull0