Schema.org for Hotels
-
Good morning,
I have a question about how to use Schema.org on a hotel website. Since a website will have many pages, do I add the microdata for the hotel's address, contact info, ratings, reviews, etc on every page as that information is in the footer of each page or do I just add to the homepage once?
Thanks in advance
-
I'm afraid it's going to need to be added manually. (They acknowledge this is a pain, here: <a>https://schema.org/docs/faq.html#10) </a>and explain why - sort of.
There's a getting started guide, here: <a>http://schema.org/docs/gs.html</a>
You can use Google's Markup Helper, which may make it easier for you to implement:
https://www.google.com/webmasters/markup-helper/?hl=en
There's a great help section on this, here: <a>https://support.google.com/webmasters/topic/4599161?hl=en&ref_topic=4589289</a>
If the code is in the footer (so re-used across the site) you should only need to tag it once.
Some schema properties that relate to your industry may be useful, too:
<a>https://schema.org/Hotel</a>
Good luck and happy tagging
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JSON Schema with Multiple Affiliations
I have an attorney that has multiple affiliations that I want to mark up with JSON schema. What is the best way to do this?... Option #1: "affiliation": "Example 1, Example 2", Option #2 "affiliation": "Example 1",
Intermediate & Advanced SEO | | seo_columbus
"affiliation": "Example 2", Or, is there another way to do this that I haven't considered?0 -
Is this Schema? Did Test, and Shows Nothing
Hi Everyone, If you look at the first listing on https://www.google.com/search?q=tanzanite+minerals&ie=utf-8&oe=utf-8, you will see this under the listing: Mineral Class: ZoisiteLuster: VitreousChemical Formula: Ca<sub>2</sub>Al<sub>3</sub>(SiO<sub>4</sub>)<sub>3</sub>(OH)Crystal System: OrthorhombicI tried to run a test against the page and it shows no schema. How are they doing this as we would love to provide the same information.Thank you!
Intermediate & Advanced SEO | | vetofunk0 -
Will Schema help my website?
I'm doing SEO on a website, zing.co.nz, which is a soon to launch company. At the moment there is a splash sight up, which will be replaced by the real sight in a few weeks upon launch. Is it worth me putting in Schemas (for the first time) so that it is recognized as an organization? Will this effect us in the serps? Thanks for your help 🙂
Intermediate & Advanced SEO | | Startupfactory0 -
Consensus on disavowing low-quality auto-generated links (e.g. webstatsdomain.org etc) ?
Is there a consensus in the SEO world around the best practice on how to treat the multiple auto-generated links for a domain? With a lot of the link profiles we have been analyzing nearly 70% volume of the backlinks relate to these auto generated links (e.g. similarweb.com, informer.com, webstatsdomain.org etc) I can see arguments for disavowing them (low-quality links) as well as keeping them (skew anchor text distribution towards URL mentions, natural link profile) but would be interested if people have run experiments or prefer strongly one way or the other.
Intermediate & Advanced SEO | | petersocapro1 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
Schema Markup Location
I had a quick question, I want to do schema markup for a local business. Do I need to put it on every page, or just the home page? Also, where should put it i.e. Header, Body, or footer
Intermediate & Advanced SEO | | PeterRota0 -
"Hotel" SEO & TripAdvisor
I am trying to learn a little more about Travel SEO, particularly in the "hotel" vertical. what are some of the top Hotel SEO sites out there and what are they doing right? Tripadvisor is great at SEO in general, but I've heard they struggle a little in the "hotel" vertical. Is there anything they can do to improve their rankings in this area? Does anyone have any suggestions, whether it be a far out idea or on-site optimization? Thanks!
Intermediate & Advanced SEO | | Super70 -
Schema - Could a company like mine benefit from this yet?
Hey there - I've been reading about rich snippets and was thinking of hiring a programmer to implement this. In my industry I would be the only one thus far on front page with a highly competitive keywords and would be displaying 5 stars based on our testimonials etc, would that be acceptable? These testimonials are not on my homepage so if I implemented would it be a misuse of these tags? My site is mortgage / financial company and I don’t see much in available tags yet except for “location” and “reviews” I could implement. I'm just trying to figure this out and I greatly appreciate any feedback! 😄
Intermediate & Advanced SEO | | CliffAuerswald0