Non Interaction Event Should be True or False?

[dsouzac]

Hi Experts,

I have done event tracking for my ecommerce site via tag manager. I have query on non interaction event should be True or false .

1. Add to cart event
2. Scroll Tracking
3. Banner Clicks
4. Discontinue product

So in above all event I have to set false or true non interaction event? If possible give me reason why true or false.

Like - as per me add to cart event non-interaction should be set to false. A visitor lands on a product detail page, clicks on the add to cart button and leaves the website. What how it will affect bounce rate here?

Thanks!

[Edgemm]

Setting an events non-interaction to "true" simply means that triggering that event will have NO impact on bounce rate.

I have seen cases where someone sets all the events to "false" effectively breaking the bounce rate of an entire site. When in doubt it's always safer to set non-interaction to "true", unless you want that interaction to have an impact on bounce rate. just be sure that event interaction isn't going to break the bounce rate metric for users who really do bounce.

Your example for adding a item to the cart without visiting any other page and then leaving is a prime candidate for setting non-interaction to "false". In that example a user leaving would not be tracked as a bounce since they did add something to the cart and the add to cart event has non-interaction set to "false".