Domain Authority Keeps Dropping & FRED

[BeckyKey]

Hi Moz!

I've seen a big drop in Domain Authority 31 > 22 recently.

I need a plan of what to sort out first, here are the points I know we need to improve:

• Page Speed
• Quality content - guides, blogs, videos
• Better UX experience to improve page engagement
• Backlinks - quality earned links & improvement of presence on social media

This is our site http://www.key.co.uk/en/key/

I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them.

But I'm worried & I need a plan of what to tackle first to help improve this.

We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example -

http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether.

Any ideas are welcome - help

[BeckyKey]

Hi

Yes it bounced back a little, not a huge amount however!

[donsilvernail]

Becky,

Has domain authority rebounded? The last index I saw the domain authority rise for many of my clients. There were more backlinks introduced in the latest moz update.

[BeckyKey]

Hi,

Thank you for the response.

The irish site isn't managed very well, but I'll review the french - dev team are based in France and this is why.

I am going to look at the content and backlinks, at the moment the onsite content is my focus, but I am trying to think of valuable content for readers.

I have been working on user guides, but ultimately this doesn't help rankings of pages which convert highly.

I'd like to improve rankings of category pages, but as these contain product listings, there isn't much appetite for showing content other than products...

[mcncl]

In your list of 4 items, 2 are more dev focused (though the UX designs can be done without devs initially). So I'd take a look at bringing someone in who can at least put some wireframes together for you for the UX side of things.

Quality content and backlinks _could_be done by you, though it depends entirely on your needs with regards to content; are you looking at implementing product specific landing pages, for example, or just improving product descriptions? Is there a reason you would add a blog to your website; does it have any potential reader base?

• On your Irish domain, why do you have French in the page title? And why are there so many issues with how things are displayed? Example: http://www.keyonline.ie/en/kie/castors---wheels

[donsilvernail]

Domain Authority has been dropping due to the MOZ index not including links that were once included within their index. Check you link numbers and see if they match up to what you saw when you were at 31. I bet this is the issue. I have a few clients with very small link profiles, the last three moz indexes left their links out and the domain authority went from 10 to 1. However they still rank for the keywords.

[Tabassum]

It is usual because if you Google Fred update, many webmasters have shown huge ranking dropped.

Fred update is giving more priority to high quality content and authoritative linking. As a result, sites low-quality content and backlinks 've analysed SEO aspects dropping issue.

Update high quality content on your website and try to get authoritative back linking, this will help in getting DA back.