Domain Authority Keeps Dropping & FRED
-
Hi Moz!
I've seen a big drop in Domain Authority 31 > 22 recently.
I need a plan of what to sort out first, here are the points I know we need to improve:
- Page Speed
- Quality content - guides, blogs, videos
- Better UX experience to improve page engagement
- Backlinks - quality earned links & improvement of presence on social media
This is our site http://www.key.co.uk/en/key/
I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them.
But I'm worried & I need a plan of what to tackle first to help improve this.
We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example -
http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether.
Any ideas are welcome - help
-
Hi
Yes it bounced back a little, not a huge amount however!
-
Becky,
Has domain authority rebounded? The last index I saw the domain authority rise for many of my clients. There were more backlinks introduced in the latest moz update.
-
Hi,
Thank you for the response.
The irish site isn't managed very well, but I'll review the french - dev team are based in France and this is why.
I am going to look at the content and backlinks, at the moment the onsite content is my focus, but I am trying to think of valuable content for readers.
I have been working on user guides, but ultimately this doesn't help rankings of pages which convert highly.
I'd like to improve rankings of category pages, but as these contain product listings, there isn't much appetite for showing content other than products...
-
In your list of 4 items, 2 are more dev focused (though the UX designs can be done without devs initially). So I'd take a look at bringing someone in who can at least put some wireframes together for you for the UX side of things.
Quality content and backlinks _could_be done by you, though it depends entirely on your needs with regards to content; are you looking at implementing product specific landing pages, for example, or just improving product descriptions? Is there a reason you would add a blog to your website; does it have any potential reader base?
- On your Irish domain, why do you have French in the page title? And why are there so many issues with how things are displayed? Example: http://www.keyonline.ie/en/kie/castors---wheels
-
Domain Authority has been dropping due to the MOZ index not including links that were once included within their index. Check you link numbers and see if they match up to what you saw when you were at 31. I bet this is the issue. I have a few clients with very small link profiles, the last three moz indexes left their links out and the domain authority went from 10 to 1. However they still rank for the keywords.
-
It is usual because if you Google Fred update, many webmasters have shown huge ranking dropped.
Fred update is giving more priority to high quality content and authoritative linking. As a result, sites low-quality content and backlinks 've analysed SEO aspects dropping issue.
Update high quality content on your website and try to get authoritative back linking, this will help in getting DA back.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any recent updates from Google or community on sub domains vs sub directories?
Hi all, This has been a debate for years and I have noticed most of the SEOs suggest to go or switch to sub directories instead of sub domains. Still is this the same or any new updates from Google or SEO community? We have moved a sub domain to sub directory last year. The result was sub directory content started ranking good; but no change in website rankings. Because of moving sub domains to sub directories, will the linkjuice/PR of the website gets diluted as the number of pages increases which will takeaway soe authority? Thanks
Algorithm Updates | | vtmoz0 -
Https & Google Updated Guidelines
Hi We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site. In light of Google adding it to their guidelines - is this something we need to put into action? Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader. Are we going to be penalised if these are not added to our site? Thank you
Algorithm Updates | | BeckyKey0 -
AMP pages - should we be creating AMP versions of all site pages?
Hi all, Just wondering what people's opinions are on AMP pages - having seen the Google demo of how AMP pages will be given visibility on page one of Google for news-based content, do you think it is worth considering creating AMP versions of all pages, ready for when Google expands its inclusion of these super-fast pages?
Algorithm Updates | | A_Q1 -
Drop in Organic Traffic for Homepage and Branded terms but Steady in Rankings and According to WMT.
I am stumped. I have been researching for over two days now. Our homepage organic traffic YoY is down approx. 25%. However, rank has not changed according to Conductor, Bing and Google WMT. Impressions have gone up according to both search engines and we rank now for more keywords in top 3 than we did last year. Both WMTs' present a pretty healthy picture. No insignificant indexing issues, Error URLs & blocked resources are down, daily page crawls are higher than ever, etc. I drilled into Google Analytics from a few different view points. The closest I got to an answer was I saw huge out-liars YoY in browsers and browser versions. We saw significant differences in organic traffic YoY from IE 11, 9 ,10, 8 and 7. Android Browser 31, 32 and Safari 6 and 7. I tested our homepage and search results in all of these, and found no issues. Yet, GA reports 50K+ differences YoY. My only thought is it is perhaps a GA attribution error? And/or browsers defaulting organic traffic to direct or other? Yet, our direct traffic is up but does not correlate with as much as we are down. Any tips on where to look next would be extremely helpful!
Algorithm Updates | | lunavista-comm0 -
Google domain search
Hello all, I'm a newbie to SEO, so you'll have to bear with me. I just started a website LangleyHomeSaerch.com a few months ago and am having trouble ranking with google. When I search "Langley Home Search" with Yahoo or Bing, it comes up on the first page. However when I search it with google it doesn't seem to rank even in the first few hundred pages. The only way I can get a match from google is if I search "Langley HomeSearch" or "LangleyHomeSearch". I know due to google's newer algorithms that there is less importance put on domain name matches, but is this normal, or is there anything I can do to improve it? Thx, Colby Langley, BC
Algorithm Updates | | colbygedak0 -
Duplicate content on a sub domain
I have two domains www.hairremoval.com and a sub domain www.us.hairromoval.com both sites have virtual the same content apart from around 8 pages and the sub domain is more focused to US customers so the spelling are different, it is also hosted in the states. Would this be classed as duplicate content ? (The url’s are made up for the question but the format is correct)
Algorithm Updates | | Nettitude0 -
Dramatic Rankings Drop
We've been slowly working up the rankings for some targeted keywords, and though it's been slow we have recently moved up to pages 1,2 and 3 for some of these kwyrods. Friday I got the rankings report from SEOMOZ and we have completely dropped from all rankings. Everything is gone. We've dropped at many at 40+ positions almost overnight. I haven't gone into deep research as to why this happened yet, and I have not asked the client if he did anything off-site to hinder our rankings, but I know that I have changed nothing in terms of SEO techniques in the past week...and these techniques have been working and moving us up so I'm at a loss as to why all of a sudden we've lost everything. If anyone has dealt with this issue before or can take a look at this site I'd appreciate it: http://www.EraseDisease.com Thanks
Algorithm Updates | | Linwright0 -
Domain Authority and Google keywords
Hi there, We have a domain authority of 33, one of our competitors has an authority of 10, yet they appear to list higher on many keyword searches in google. Is there a reason for this? Our site is 5 months old, and their site is over 3 yrs old. Thanks for your feedback 🙂
Algorithm Updates | | PHDAustralia680