Domain Authority Keeps Dropping & FRED
-
Hi Moz!
I've seen a big drop in Domain Authority 31 > 22 recently.
I need a plan of what to sort out first, here are the points I know we need to improve:
- Page Speed
- Quality content - guides, blogs, videos
- Better UX experience to improve page engagement
- Backlinks - quality earned links & improvement of presence on social media
This is our site http://www.key.co.uk/en/key/
I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them.
But I'm worried & I need a plan of what to tackle first to help improve this.
We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example -
http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether.
Any ideas are welcome - help
-
Hi
Yes it bounced back a little, not a huge amount however!
-
Becky,
Has domain authority rebounded? The last index I saw the domain authority rise for many of my clients. There were more backlinks introduced in the latest moz update.
-
Hi,
Thank you for the response.
The irish site isn't managed very well, but I'll review the french - dev team are based in France and this is why.
I am going to look at the content and backlinks, at the moment the onsite content is my focus, but I am trying to think of valuable content for readers.
I have been working on user guides, but ultimately this doesn't help rankings of pages which convert highly.
I'd like to improve rankings of category pages, but as these contain product listings, there isn't much appetite for showing content other than products...
-
In your list of 4 items, 2 are more dev focused (though the UX designs can be done without devs initially). So I'd take a look at bringing someone in who can at least put some wireframes together for you for the UX side of things.
Quality content and backlinks _could_be done by you, though it depends entirely on your needs with regards to content; are you looking at implementing product specific landing pages, for example, or just improving product descriptions? Is there a reason you would add a blog to your website; does it have any potential reader base?
- On your Irish domain, why do you have French in the page title? And why are there so many issues with how things are displayed? Example: http://www.keyonline.ie/en/kie/castors---wheels
-
Domain Authority has been dropping due to the MOZ index not including links that were once included within their index. Check you link numbers and see if they match up to what you saw when you were at 31. I bet this is the issue. I have a few clients with very small link profiles, the last three moz indexes left their links out and the domain authority went from 10 to 1. However they still rank for the keywords.
-
It is usual because if you Google Fred update, many webmasters have shown huge ranking dropped.
Fred update is giving more priority to high quality content and authoritative linking. As a result, sites low-quality content and backlinks 've analysed SEO aspects dropping issue.
Update high quality content on your website and try to get authoritative back linking, this will help in getting DA back.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will amp be effective in 2022?
Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.
Algorithm Updates | | Yash20020 -
44 terms dropped out of the top 3 results on google this past week.
Can anyone take a look at the site and offer suggestions as to what I can do. My visibility went from 13% to 2% over the past two months. I had 800 organic terms prior to this now I am falling off a cliff. Have no idea what happened. I just switched over to HTTPS 3 weeks ago and it has helped a little.
Algorithm Updates | | Boodreaux1 -
Sub domains take away the pagerank/link juice of main website?
Hi all, I would like to know how sub domains will be collaborated with domain or main website in terms of authority, backlinks, link juice, etc...Link juice will be passed to sub domains from domain or vice versa? If there are large number of pages in sub domain, will that going to impact the ranking of main domain? Backlinks of sub domain are going to be a deciding factor for website ranking too? Thanks
Algorithm Updates | | vtmoz0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
301'ing old (2000), high PR, high pages indexed domain
Hi, I have an old (2000), very high PR, 20M+ pages indexed by goog domain which... got adsense banned. The domain has taken a few hits over the years from penguin/panda, but come out pretty well compared to many competitors. The problem is it was adsense banned in the big adsense acct ban of 2012 for invalid activity. No, I still have no idea what the issue was. I'd like to start using a new domain if I can safely get goog to pass the PR & indexing love so I can run adsense & Adx. What are your initial thoughts? Am I out of my mind to try?
Algorithm Updates | | comfortsteve1 -
How do I rank multiple pages for my busness/domain name?
When someone searches for our business's name (which is also the domain name) we have one listing (with sitelinks) at the top - however I would also like to rank 2nd, 3rd and 4th for this term. Any suggestions on how this might be done? Thanks.
Algorithm Updates | | CaBStudios0 -
Old website, new domain name
Hi, We have an old website which is currently being 301'ed to a new domain name / bespoke e commerce website as we're rebranding and having an increase in the range of products we will be selling. My question is can we keep the original e commerce website selling the original products under a new domain name and escape duplicate content issues with the product descriptions as we have copied & pasted product descriptions to the new website ? I'm looking to the future and building another domain name will help with future expansion plans / thoughts. Both websites are registered to us at the same business address if this helps. Please feel free to ask questions if I haven't worded this very well! Many thanks in advance.
Algorithm Updates | | OliverBainbridge0 -
Bing Traffic drop
Anyone notice a drop in Bing traffic on January 26th? Slashed by 50% and holding for the past three weeks. 100% white hat site
Algorithm Updates | | loopyal0