Organic and Paid

[AlessioCesaro]

HI Guys,

For one of my site we have been investing a less in Paid and since we have done that the Organic has gone quite up. I know there is a connection between the two but i would like to know if any of you can share their experience on this matter. I would like to know if someone has a run some experiements to understand how much each channel influences the other. It goes without saying that Paid tend to cannibalize a bit of organic but when it goes down, should i really expect an increase in organic?

Any thoughts?

Thanks

[Alick300]

Hi,

First of all I would like to make it very clear that paid campaign doesn't help in improve organic ranking. Second thing yes it is true that if you are running paid campaign overall goal conversion will go up , you will get more searches on branded keyword, organic conversion will also goes up because many users first click the ad and later on visit website by clicking on organic listing in next visit.

Paid channel influence other channels significantly e.g direct traffic, branded traffic, organic conversion*

Thanks

.