Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Have Multiple Listings appear on Google maps
-
Hi my client has two locations for his restaurants: Me Gusta Tacos
He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc...
However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations.
I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too.
-
My pleasure! So glad to have you in the community.
-
Great answer!
Thank you for taking the time to answer this!
-
Hi Sociable!
Yes, Google will show a 2-pack for a branded search (like Me Gusta Tacos) if the business only has 2 locations in a given city. From looking at your website, it looks like you have two locations about 20 miles apart, so that might be a bit of a stretch for Google to include both in the same pack. But, here are three things to consider:
-
When you perform your search, are you physically at or next to one of the restaurants? Because of the searcher-proximity factor, this could affect the results you see. If you go to the other restaurant, do you then see a different result? How about if you search from 20 or 50 miles away from both?
-
Have you built up enough authority for BOTH locations to convince Google that they should show both in a pack when someone in your area does a branded search. If not, this is something to work on that could eventually influence Google to give you that 2-pack you want. Can't promise that, but this would be a way to work towards that goal.
-
Unfortunately, your business name is of a type that may have intent problems. When someone searches for "me gusta tacos" how does Google parse their intent? This could be someone speaking Spanish declaring their enjoyment of tacos, it could be a non-Spanish speaker asking for a translation, it could be someone looking for your restaurant, or it could be something else. This being the case, you may need to build brand authority over time. Google gets it that when someone searches for "Taco Bell" there's really no question of intent and they are likely to show them a local pack with multiple Taco Bells in a city or multiple Taco Bells in nearby towns. No one typing that it is looking for a bell shaped like a taco, or a taco shaped like a bell, or what have you. The brand is so known, the intent is a given. So, with your smaller brand, you'll be hoping to build that kind of authority that signals to Google that anyone searching for "Me Gusta Tacos" means your company. Right now, you need to focus on building local authority so that local searches are shown your business. In the future, if your chain expands, you will need to build regional and then national brand recognition, so that you can get that "Taco Bell treatment" in any local pack where you have branches.
Hope this helps! It's a good question you asked.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Has anyone noticed the Google quote request response rate never changes?
We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?
Local Listings | | r1200gsa0 -
Adding Multiple Country Locations for Google Business Listings
Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice. I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website? Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
Local Listings | | Katarina-Borovska
Katarina0 -
Tracking Phone Numbers in Google My Business Listings and Beyond
Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben
Local Listings | | Davey_Tree0 -
[Local Search] Do you get penalized by using a Google Voice number for each seperate business location?
My client is expanding and opening up separate locations and I will be getting all their online business listings up and running. The client wants to use a single 1-888 number for all locations, however, it was my assumption that they would need a local number for each location to improve their ranking. Could I suggest using free Google voice numbers that get forwarded to their 1-888 number or will Google discredit us for this?
Local Listings | | aedesignco0 -
Using Hashtag for Google My Business
I was told by a Google My Business representative to include #{keywords} in my description. I was told this would boost my rankings. Has anyone else heard of this?
Local Listings | | Smart_Start0 -
Google Local Storefront or Google Service Area?
We have been seeing some strange things happen in Google local after the most recent update. We used to show up in the maps all the time and have made no major edits or changes to the profile. Now when we search for our services, we show up high in the organic results, and not at all in maps (local listings). We have our profile setup as a service area since we do meet with people and provide services at their location, but also have checked the option that we also serve people at our address. I am wondering if the recent update favors actual storefronts when people are searching for services. Any ideas? Technically all the actual work is provided at our location, and the service we provide at the service area locations is based upon consultations. If we switched it to an actual storefront listing could that possibly help? Our profile is fairly strong, and has reviews, long history of posts, etc. What gives Google?
Local Listings | | David-Kley1 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
How to remove a former business location from Google Places?
I've received a strange response from Google Places on local listings for a home builder. Google's rep suggested that we not list the new home sales center (a model home) since at some point it will change from being a business listing to a residential listing. That is just wrong. It will be a place of business for the next 3 years and then will flip to being a private residence. These days it is uncommon, but not that rare to turn over ownership from public to private or vice versa (A residence becoming a law or other commercial establishment. Or a whole office building becoming condos.) The issue is, when it does happen, how do we get Google and others to recognize that a business is no longer a business location? I've had trouble bringing down the address of former former model home sales centers on Google Places much to the chagrin of the residents.
Local Listings | | BlairKuhnen0
