Will "repurposing" a keyword on our website affect rankings gained over time?
-
Hi team!
Thinking of "repurposing" a keyword on our website.
Reason: when researching this particular keyword, GMS are quite high, however, the new content we're creating is more up to date, better in general, than the old content this keyword is attached to.
How will this affect rankings we've gained over time? (i.e., will any "age" benefits gained as that keyword has been in use on our website for a few years, be lost?)
Will Google see the keyword/URL as totally new because it's attached to new content/something that has gone live recently?
Thanks
-
Hi there,
I'm just trying to understand what it is you are asking.
So are you looking for advice on what happens to a historical page when you repurpose it and use it to target a new keyword?
Or are you asking whether or not Google will change the ranking of a historical page when you refresh the content of it?
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Mobile First Timeline - When Will Google Move The Remainder of Websites?
A common question from anxious webmasters who have separate/smaller mobile websites is: _"Will Google move my site over to mobile-first, even though I'm not "ready" yet?" _It's not an easy question to answer. Here's what we know so far: Google is currently already migrating websites over that have a strong correlation between mobile and desktop content Google is taking the migration process very slowly, and for now, is not migrating sites over that are not "ready". Google has not announced any firm timeline for when they plan to migrate the remainder of all websites. In answering this question, I typically mention all of the above to help allay any fears. I then state that it could maybe be anywhere from one year to several years before the process is over - but with a huge disclaimer that this is pure speculation, and that only Google knows for sure. Lastly, I reiterate that Google in the meantime is strongly encouraging webmasters w mobile sites to ensure that they match the desktop version (URLs, schema, video, metadata, etc). So the choice is to either to upgrade to responsive/adaptive, or upgrade the mobile site. This is where the future is going. STILL - any additional feedback / thoughts / ideas / tips on this are welcome, because I continue to struggle with answering this question for clients. Thanks!
Intermediate & Advanced SEO | | mirabile1 -
Google has penalized me for a keyword,and removed from google some one know for how long time is the penalty
i have by some links from fiverr i was ranking 9 for this keyword with 1200 of searches after fiverr it has disappeared from google more then 10 days i guess this is a penalty someone know how long a penalty like this is how many days to months ? i don't get any messages in webmaster tools this is the gig https://www.fiverr.com/carissa30/do-20-unique-domains-high-tf-and-cf-flow-backlinks-high-da?source=Order+page+gig+link&funnel=a7b5fa4f-8c0a-4c3e-98a3-74112b658c7f
Intermediate & Advanced SEO | | alexmuller870 -
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
How much does "Sud-domain SEO optimisation" improves website ranking?
Let's say there is a website(domain) and couple of sub-domains (around 6). If we optimise all sub-domains with "keyword" we want our website to rank for.....like giving "keyword" across all page titles of sub-domains and possible places which looks natural as brand mentions. Will this scenario helps website to rank better for same "keyword"? How can these sub-domains do really influence website in rankings? Like if the sub-domains have broken links, will this affect website SEO efforts?
Intermediate & Advanced SEO | | vtmoz0 -
Differences between "casas rusticas" and "casas rústicas"
Hi All, I've a client with this website: http://www.e-rustica.com/casas-rusticas It's a spanish realtor for special houses (rustic). We wanto it to be good posited as "casas rústicas" that it's the correct keyword and asl "casas rusticas" that it's like lot of people write it. Do you know if google see this two keywords as the same? Even we've done SEO for "casas rústicas" it's much better posited for "casas rusticas". Regards,
Intermediate & Advanced SEO | | lbenzo_aficiona0 -
Keyword Stuffing if repeating word three times?
If one were to write something like this, "I cannot over-empasisize the importance of branding, branding, branding." on a marketing page that talked about all the types of Internet marketing, would Google consider it keyword stuffing?
Intermediate & Advanced SEO | | WebWise10 -
Will changing domain registration details affect ranking?
Hi all, I've got a .co.uk site that I want to update the domain registrant account details for. The change will involve registering the domain to a limited company name rather than an individual and possibly changing the registered address. Does anyone know whether this could affect google rankings? I've heard of stories of sites losing their PR because the registrant details have changed and I don't really want that to happen! Thanks in advance for any help
Intermediate & Advanced SEO | | PeterAlexLeigh0