Ranking fluctuation
-
Has anybody got any ideas?
I have a website that ranks quite well for an industry keyword, the site has a reasonable amount of authority. But the term is fluctuating between position 3 and position 9!
It is on a beefy stable server. It is reasonably well optimised from both SEO and speed point of view.
It is tracked using Moz RankTracker.
I do realise that rankings fluctuate, but this is ridiculous!
-
I believe fluctuations occur because of competition for the target terms. Are you regularly measuring your site to your competitors? I record our position, links, PA/DA monthly with our to 10 competitors, this provides great insight for the "why's" I encounter with our SERP.
Hope this helps.
KJr
-
It is normal for your position to fluctuate to different spots during certain times of the day. I don't think it is going to be something you can really pin down to a specific aspect of your SEO like you could say a kicker on a pair in Texas Hold'em.
GENERAL FIX FOR FLUCTUATING RANKS:
I've found having premo Infographics, viral topic relevant Youtube Videos created by you from your channel embedded on the money site as well as several dozen other sites, 2-4 thousand words of engaging content linked out to high authorities and internally, and a ridiculous amount inbound links from major International NEWS authorities seems to really drop a 500 pound anchor on position #1
-
Hi There,
Its a normal problem with Google search, in my personal opinion it can mostly be attributed to personalization of search results. Also after experience with different tools, I have analyzed that none of the tools can show accurate results for SERPs now, they are also misguided by google search. Only results that are consistent most of the times are top 2 or 3 results, but that too again vary based on personalization based on geography, your personal searches etc.
I hope this helps.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking #1 but Bounce Rate is 90%?!
Hi Mozers, We have a page that's ranking #1 for several very high volume queries but the bounce rate is 90%. It's puzzling that the page is ranking so well even though the bounce rate is exceedingly high. The algorithm takes user engagement metrics into account so you would think that it those metrics would push the page down. Having said that, the page does have lots of backlinks. So maybe it's ranking despite the fact that people are clicking out? Does anyone have an idea? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater0 -
One of our clients has a ranking anomaly happening...
Good afternoon, Mozzers! My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company. When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8. BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14. We are both on the same IP. And we did these searches within minutes of one another. Does anyone know why / how this might be happening? We'd love to hear your thoughts!
Intermediate & Advanced SEO | | TaylorRHawkins1 -
Page is an A but does not rank extremely good… Any ideas?
Hi! My page werkzeug-kasten.com is not ranking the way it should for "Webdesign Freiburg" on google Germany. Although it receives an A it is only seen on page 2 although the competition is not that hard. Do you have any ideas why that is and what I could improve? Best regards Marc
Intermediate & Advanced SEO | | RWW0 -
Why isnt this site ranking?
I just took over for a site and noticed they have no presence for any keywords...not even low ranks. Their backlink profile is not the best, but webmaster tools says they have no manual actions. vonderhaar.com Thoughts on the matter?
Intermediate & Advanced SEO | | Atomicx0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Rankings Nose Diving Help Needed
Hey There SEO Community, I am trying to help these people: http://goo.gl/B1smo They once ranked in the top 10 for "lifewave" and "lifewave patches" but have disappeared. Any idea why and what I can do to help? Thanks!
Intermediate & Advanced SEO | | siteoptimized0 -
What to do if the wrong page is ranking?
What to do if the wrong page of your website is ranking and you cannot 301 it? Apparently an outsourced company the previous manager hired build anchor text links to the homepage, when those links should have been pointing to a deeper page. As a result, the hompage is now ranking for that term. But I think we can convert a lot more of the visitors if the deeper page is there instead. Obviously, I can't 301 the homepage. What would you do?
Intermediate & Advanced SEO | | andrep0 -
Not ranking well after site was hacked
My site was hacked and that seemed to have a pretty big effect on search rankings. I'm pretty sure I've gotten the hack completely removed (as of 10/16.) During the hack and even now, all of my posts created after Aug 1 don't rank in regular Google searches at all even if I search for the titles in quotes. But I can tell they are indexed because I see them when I do a site search in Google. And I see that they are cached. Posts from before Aug 1 rank well in Google searches. The issue with August and after posts no longer appearing started in mid September. Prior to that the some of the August posts were actually performing very well. The September date corresponds to when we first started working on removing the hack. It looks like the August and after posts all have a pagerank of 0, whereas the mozrank is much higher. I've request reconsideration from Google and was told that no manual action was taken against my site. I know that's a lot of background, but I'm wondering how long do I need to wait before the August and after posts start ranking? Is there anything I can do in the mean time to address this pagerank issue?
Intermediate & Advanced SEO | | Chris-at-Magoosh0