Email traffic tracking in Google Analytics
-
Hello!
I have a question about how to assure email traffic is properly tracked in GA > Acquisition > All Traffic > Channels.
**First, some background... ** Our company (Wisconsin's largest group dental practice) is about to revamp the way we try to re-capture patients who don't have a future appointment set with us. Part of that process will include emails. Those emails will point back to our website to request an appointment.
Now to the question... Is there anything special we should do to assure that links coming to the website and the resulting appointment request goal conversions track appropriately and appear under "Email" in the Default Channel Group of Analytics > Acquisition > All Traffic > Channels area of GA?
For example, should we use Campaign URL Builder to establish UTM links?
Thanks in advance for any feedback.
Erik
-
Thanks for the confirmation, Ruth.
I do keep a spreadsheet of all the UTM links we've created to stay organized. It's invaluable.
Thanks again,
Erik -
Yup - as Ruth says - this is exactly what UTM parameters are for.
It's critical that you taq ALL links in the email and not just the first ones (as can happen when in a hurry). Any untagged links will result in a significant amount of the traffic from that link being recorded as Direct traffic on GA and will pollute your results. (And some will record as referral, still messing up your goal tracking.)
-
Hi Erik,
It's great you're thinking about this ahead of time! Using the Campaign URL Builder to establish UTM links is the best way to do this. You'll want to make sure that your Medium is set to email (not e-mail, or that will be counted as a different Medium). I recommend keeping a running tracking document of the Source, Campaign, Term, etc. you use for each campaign, so it's easy to keep track of which thing was named what. You may also want to sit down and figure out some naming conventions for how you'll determine these, so that multiple people can use the URL Builder the same way. I hope that helps!
-
Hi Erik,
This might help
https://moz.com/blog/guide-to-direct-traffic-google-analytics
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Campaign Tracking overriding each other
Howdy, fellow mozzers. So, here is the situation: Let's say someone comes to the website through Organic Google Search, and first thing they see is the banner on the website, on a click of which it takes you to a promotional landing page. I have this banner being tracked with GA campaigns. Now, here are my questions: If that user makes a purchase, which source / medium it will be assigned to? Organic/google or website/banner? (as far as i understand it assigns it to website/banner) If that's the case, is there way to find out afterwords where the website/banner sessions came initially from? If there is no such way, how shall i setup the tracking to be able to see wherre the initial visit to the website came from, yet also track how many people clicked on the banner and made a purchase? Thanks 🙂
Reporting & Analytics | | DmitriiK0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Moving data between Google Analytics Properties
Last summer we setup another Google Analytics property for us with Universal Analytics and have been running this alongside the old Google Analtyics property. is there a way of exporting all the old data from the old property into the new Universal Analytics property?
Reporting & Analytics | | ese0 -
Google Analytics complexe solution?
Hello, We have Google Analytics on our website and we have started to track the conversions.
Reporting & Analytics | | lunacloud
Basically we have a goal with 3 steps: Account Details (Personal Information) Confirmation (Mobile Confirmation Code) Email ( confirmation link) On the last step (Destination Goal) we send an email to the customer with the account confirmation link, the tracking works perfectly. Our problem is with the Goal Completions on "Traffic Sources" >> "AdWords" >> "Campaigns", Analytics doesn't add the conversions. This problem is related to the email confirmation? There is any solution to overcome this problem? Thank you! yzujFZU.png f4fay1G.png0 -
How "Assisted Conversion value" is calculated on Google Analytics?
Hi guys, Can any of you tell me how the Assisted Conversion Value is calculated under Assist Interacion Analysis? For the channel Direct, we have Assited Conversions: 6 Assited Conversion Value: 451,59 Last Click or Direct Conversions: 10 Last Click or Direct Conversion Value: 786,54 Assisted/Last Click or Direct Conversions: 0,60 How the value 451,59 is calculated? Thanks. Regards
Reporting & Analytics | | footd0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750 -
Ideas Why Our Google News Traffic Disappearing?
The traffic to our major market newspaper website from Google News has dropped nearly 100% in the past ten days. Any ideas why might be happening?
Reporting & Analytics | | wlis990