Will switching my domain cause SEO suicide?
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Hi, Community!
Had a client for many years, MN Plumbing & Appliance Installation: mnplumbingandappliance.com
We're re-branding as MN Plumbing & Home Services. We're wanting to change the domain to:mnplumbingandhomeservices.com
Problem is, we have some 20+ great backlinks, a DA of 46 (pretty good for us), and a domain age of over 10 years!
Will switching this domain cause SEO suicide?
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I believe that domain type-ins, unlinked domain mentions, navigational queries, and other uses of your domain online have an influence on rankings. So, if your domain has a long and strong history of online use, you will be giving that up - at least until it is reestablished.
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If it is a new domain name there will be no domain authority and you will have to build up the site again from scratch. The 301s will help kick start the process but you will need to put in time and effort to restore your rankings.
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