How to Begin a Web Page
-
Hi Mozers,
At the beginning of a web page, is it better to have a linked Table of Contents of sorts to begin the page (bulleted list of topics that the page addresses that are made up of jump links to different parts of the page) or just start the page with sentences of content?
Is one approach better for SEO?
Thanks,
Yael
-
I believe that the title tag is the most powerful optimization element of a webpage, and second to that is on-page anchor text links at the top of the page.
We are using on-page table-of-contents more and more.
We want it very high on the page, but we believe that it is very important to display our feature image with caption immediately. And, an introductory paragraph should be above the TOC. So, on desktop and mobile, the site presents as below...
ON DESKTOP
Title of Article
-- introductory paragraph -- -- feature image ---
-- table of contents ---
ON MOBILE
Title of Article
-- feature image--
-- introductory paragraph--
-- table of contents --
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
What should my key words be for home page?
Hey Everyone, I'm curious if anyone can provide some insight as to what my keywords should be for my website. Just as a quick heads up, my company, Back In Motion Sport & Spine Physical Therapy, is a physical therapy clinic that specializes in orthopedic, sport, and spine injuries. You can find my site here: www.backinmotionsspt.com That said, I understand about doing key word research and integrating that on the site. However, since I am a smaller practice should the end of the my key word entail my city of Fort Myers, FL. For instance, should my key words be the following: Orthopedic physical therapy Fort Myers, FL Sport Rehabilitation Fort Myers, FL Back Pain Relief Fort Myers, FL Or.... Should they just be: Orthopedic physical therapy Sport rehabilitaiton Back pain relief I look forward to hearing any and all feedback.
Keyword Research | | scottgray06200 -
Finding main keywords associated with a competitors page
A key part of my content creation decision is identifying keywords that have been successful for competitors. Ahrefs has a feature that allows me to see the keywords that have resulted in organic traffic for a particular page. So, for example, I can identify CompanyA as a competitor, find their top pages and, for each one, find the keywords that drove the most traffic to each of those pages. The information reported includes the monthly search volumes associated with each keyword, plus the number of visits driven to the page based on that keyword. That is very interesting to me. I am a long time Moz subscriber and want to find a way to do this here. Is there any way to do this with Moz features? I can't justify both a Moz and AHrefs subscription so I have a tough choice to make if Moz doesnt' support this. I'm hoping I am just missing that here. Thanks. Mark
Keyword Research | | MarkWill0 -
How to determine if you have same site pages competing for rankings?
One of my client's sells career assessment tests / personality tests. The site includes a shop with detailed product pages for the tests and also has lengthy informational pages describing the science behind the different tests, etc as they are pretty indepth and hard to understand for someone who is new to them. The site also includes a blog that has 500 or more posts, all career related... some of them referencing products. My concern is: We'd like the product or information pages to rank for SERPs. Some of the blog posts are ranking instead for their top target keywords. My question is: Is there an easy way to determine which pages on a site are competing for the same keyword? And what is the best way to correct this issue and ensure the correct page gets targeted? I was thinking adding a noindex to the pages would be the best way. Advice is greatly appreciated!
Keyword Research | | dogstarweb0 -
Content on Category(esque) Pages
Hey all, Just a quick question related to content on classifieds sites. If I were to add a small amount of content (say 2 or 3 sentences) that were totally unique to all car brand and model pages and contained anchor text pointing to internal pages... Would that have a positive effect? Or would it be a wasted effort? Thanks a lot in advance 😄
Keyword Research | | CD_20160 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
Does Google Places pick up interior pages?
For example, we have optimized all of a clients interior pages to the point where it is competing with some of their competitors main pages. Unfortunately, they do not show up on most of the Google Places keywords. Their competition, who are lower than them organically, automatically show up in Google Places while they do not show up at all. Organically they are 2nd or 3rd in most of their keywords, but no one near the top in Google Places. Thank you!
Keyword Research | | Champions0