Using copy from a current site on a new one
-
I have a client who is closing down his local business because he'smoving to another state. When he gets there he will launch a new website.On his current website, he put in a lot of work and has a ton of good copy, including blog posts that have helped gain him excellent rankings.He's asking me if he can use that copy on his new site and get original author credit for that, like he did on his current site.Can he use the same copy from his current website on his new websitewithout any problems — and get original author credit for it?Would it be best to shut down the old site or to 301 all of the pages beingmoved to the new corresponding pages?If 301's are the way to go, how long should he leave those in place?Thanks!Kirk
-
Thanks!
-
Hello Kirk,
As long as you point the root domain, all should be well. I went through the process a few months ago with a clients websites; no problems were encountered.
I've collated the articles I found useful prior to the process I went through.
-
Ta, with the old site going down, Joe's and Egol's advice is spot on. All straight forward.
Hope that helps.
-
Hi Joe, I apologize for the slow delay. I did not get any notifications of replies to my question.
Does your suggestion apply even if the old website will be taken down? (Which is the case)
thank you, Kirk
-
Thank you for this info!
-
Hi Don, The old site will be taken down. (I apologize for the slow delay. I did not get any notifications of replies to my question.)
-
If a thorough job of using 301s to redirect the site is done, as Joe Viveiros suggested, and those 301s remain in place forever, then all content can be safely moved and all link equity should follow. It will take a while for Google to figure this out, and possibly a lot longer for Google to appreciate the original author credit, but everything should be fine in a few to several months.
-
Hi
What is not clear is - is what is happening to the original site. Is the original site staying up? If so it is different advice as to a new site and simply transferring content.
Can you clarify?
-
By all means, use the copy especially if you're ranking well for it. I'd recommend:
- Creating 301s
- Updating the robots.txt file, after Go Live with the Disallow / command
- If you have access to the old version of GSC then you can repoint the whole domain over - old to new URL
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices to Design Site Mock Up Using Wordpress Rather than Wireframes?
We are in the process of redesigning our real estate website. Our designer/developer is very quick and confident on Wordpress. He suggests designing directly on Wordpress and bypassing wireframes and a mock ups. He is very confident in his Wordpress abilities. Is it a mistake to take this approach? He has also asked that we select a real estate theme at this point. I would think that the theme would be selected after the wireframes and mock ups get done. But there are certainly different approaches. Are there best practices for redesigning a webiste; any suggestions? Are there significant risks/disadvantages to bypassing wireframes/mock ups? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan Rosinsky0 -
Re-using content
Hi, I've just sold the domain for a website, so I'm free to re-purpose the content over to another website I own. How can I make sure that Gg doesn't deem it as duplicate? Do I need to let Gg naturally realise that the 'original' website no longer has the content on it? Do I need to hold-off putting the content live again? Should I notify Gg by-way of a de-index request, etc (assuming the domain won't incur any difficulty if I do this)? Thanks in advance.
Intermediate & Advanced SEO | | newstd1000 -
I am launching a new site, what I need to know about backlinks
Hi 🙂 soon I am launching a new site. It will be focused on topics: Android, smartphones, reviews etc... First I will buy a good looking WP theme, it will be responsive theme. after that when I set up all in theme, after that I will start writing. I will try to write interesting and good content.... This content I will share on my pages: Facebook, Twitter, Google+ and Youtube. So only remains, how to get good backlinks ? good backlinks for Google ? Blog commenting is not good, right ? Writing on relative forums and posting links as source of that information ? Contacting other relative sites for sharing my content ? Am I missed something or not ? In your opinion, which is the best way of getting good backlinks ? And what is the best solution in the beginning, because no one will know my site because my site is new. Thank you 🙂
Intermediate & Advanced SEO | | Ivek990 -
Is Video Sharing sites is still useful for SERP ?
Well I am not talking about the audience views, i am asking whether it is good for submitting videos to multiple video sites for backlinks and any sharp movements for the keywords. I seen most of the sites are nofollow which is not useful but for the link diversification is that something good ?
Intermediate & Advanced SEO | | chandubaba0 -
Finding Duplicate Content Spanning more than one Site?
Hi forum, SEOMoz's crawler identifies duplicate content within your own site, which is great. How can I compare my site to another site to see if they share "duplicate content?" Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
E-commerce Adding New Content - Blog vs New Page
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings. My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages? Thanks! SAM
Intermediate & Advanced SEO | | SammyT0 -
Launching a new site with old, new and updated content: What’s best practice?
Hi all, We are launching a new site soon and I’d like your opinion on best practice related to its content. We will be retaining some pages and content (although the URLs might change a bit as I intend to replace under-scores with hyphens and remove .asp from some extensions in order to standardise a currently uneven URL structuring). I will also be adding a lot of new pages with new content, along with amend some pages and their content (and amend URLs again if need be), and a few pages are going to be done away with all together. Any advice from those who’ve done the same in the past as to how best to proceed? Does the URL rewriting sound OK to do in conjunction with adding and amending content? Cheers, Dave
Intermediate & Advanced SEO | | Martin_S0 -
Questions about turning my wordpress site into an ecommerce site. Experience needed.
I have a wordpress site that is about a product that is now getting some great traffic. Right now It has affiliate stuff on it. I want to sell my own product so I will be turning this wordpress site into an ecommerce site. I want to redesign it so I am not looking for simple plugins to just add a cart. The part I am really confused about is what to do with my posts and categories? How does that work when turning this site into an ecommerce site? Lets say the site is "hats for adults" My post pages are things like "funny hats for adults", "hats for adult men" etc etc. Would I turn these posts pages into like category pages that have a category of products. Or should I create real categories and have my developer turn those into the ecommerce category pages and then redirect my posts to those categories? Maybe I don't even know what I am talking about. Is this even making sense? This is a small site (5posts and 1 category) and most of the traffic will come from the homepage keywords anyways.
Intermediate & Advanced SEO | | PEnterprises0