Mobile site scrolls past content straight to the products. Can this affect our seo?
-
As our content can be quite long at the top, we introduced js anchor scroll going straight to the products, by passing the banner and the content at the top. Can this have an issue on seo?
-
Yes, this could affect the SEO, as, it might increase the "bounce rate" if the customer can't quickly get to the part of the page that they wanted to read.
We recommend that a web designer fix this to improve this.
We had a company selling garden offices, and this was happening on the blog section, of the website, and we fixed it, as the bounce rate was too high.
-
Hi JH,
Typically, collapsing lengthier content on a mobile site (with an option to expand/view the content if desired) in order to improve UX is not considered an issue for Google. However, anytime you're using JS, there's a risk that search engine crawlers won't be able to see what you're doing. You may want to test with JS disabled in your browser to get an idea of what they might be seeing otherwise.
What is the reason for the length of the content at the top of the page? Are you creating that content for users or for search engines? I'm guessing it's not really for users if you're auto-scrolling them past it? This is often something that Google can spot and discount the value of.
I would probably recommend (if possible) a "collapse and expand" approach to lengthy content at the top of the page, rather than autoscrolling down to the products. Show the beginning of that content and offer a "click to expand" if users want to read the full text. You could use JS for that expand and default a non-JS experience to simply display the full content, to ensure that search engines do see the full text. Or if the content includes images, consider removing the images or shrinking them for the mobile version of the site. You may also want to test shortening the length of the content on some of your pages and see whether this impacts performance in one direction or the other.
Hope that helps!
-
Any help would be great!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recovery from manual penalty, several sites sell same products
We are still struggling with the consequences of a manual penalty. Here the history we got a manual penalty in September 2013 on our main site kinderwagen.com for unnatural links we cleaned up our link profile and the penalty was lifted in February 2014 we did nothing in terms of link building until December 2014 from December 2014 we started to build natural links, we mostly gave away our products for reviews, that way we built first one content link per month now 2-3 content links per months we expanded our social acitivities on facebook and google plus we started a blog in the beginning of this year and rewrote our guide section For now the results of all this have been very modest. We are basically still stuck where we were after the penalty. In contrast our sites in other languages where we do similar activities perform quite well. There is one difference in Germany (where this kinderwagen.com is) we have other niche sites which partially sell the the same products. We made sure that every product is indexed only once, however it might still hurt the main site. Does anyone have experience in a similar situation or advice what we could do? Thanks in advance. Dieter
Intermediate & Advanced SEO | | Storesco0 -
Can I have my blog on http and the rest of the site on https?
I have an ecommerce site that is on https. We have a Wordpress blog for blogging, but we also have our help section located on it. I used a plugin to switch the blog to https but now have a few problems. 1. My sitemap generator still shows the blog as http and Google gives me a warning for the redirect. 2. When trying to use the Moz page grader I was told that I was in a redirect loop. 3. The pages do not seem to be getting indexed. It is a blog so there is never any information exchanged that is private. Would I be ok with just switching it to http? Or would Google see that as two different sites even though they have the same domain?
Intermediate & Advanced SEO | | EcommerceSite0 -
SEO for Metasearch sites like KAYAK or Trivago
Interested in getting some opinions of best practices for large dynamic sites? My main question is, should we be focusing on a different "strategy" if we have a similar type site or does the same principles still apply? Second question is would building a blog presence in our community be a better strategy than trying to get our dynamic pages to rank? If there is a great step by step or white paper resource anyone could recommend, would be greatly appreciated, as our technical team is just diving into SEO. If anyone cares to take a look, our site is SupremeGolf.com
Intermediate & Advanced SEO | | Blake_Davis0 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
Should product searches (on site searches) be noindex?
We have a large new site that is suffering from a sitewide panda like penalty. The site has 200k pages indexed by Google. Lots of category and sub category page content and about 25% of the product pages have unique content hand written (vs the other pages using copied content). So it seems our site is labeled as thin. I'm wondering about using noindex paramaters for the internal site search. We have a canonical tag on search results pointing to domain.com/search/ (client thought that would help) but I'm wondering if we need to just no index all the product search results. Thoughts?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Can you see the 'indexing rules' that are in place for your own site?
By 'index rules' I mean the stipulations that constitute whether or not a given page will be indexed. If you can see them - how?
Intermediate & Advanced SEO | | Visually0 -
Tips for Link Building for Mobile Sites
Hi, I wondered if anyone had any tips and advice for link building for mobile sites. Many thanks
Intermediate & Advanced SEO | | MarkChambers0