Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Adding Schema to multi-location Wordpress Website using Schema Pro

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Adding Schema to multi-location Wordpress Website using Schema Pro

    Local Listings
    2
    2
    974
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • morciuoli
      morciuoli last edited by

      All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed.  Our site has 70, a medical practice, has 70 different locations.

      Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name.

      Using Schema Pro, we're not sure about what to place into the "Name" field.  You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/

      By default Schema Pro has the name field set to Site Title.  However, using this on all 70 or our landing pages wouldn't provide the local aspect we want.  It would just say ABC Dental.  We changed this to use a new custom field where we could enter a more descriptive name.

      Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles"

      We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field.  All other information such as address, phone number, etc seems rather straight forward.

      Thank you for the assistance

      1 Reply Last reply Reply Quote 0
      • effectdigital
        effectdigital last edited by

        This schema defines the name of your business, it should just contain your business name (and nothing else)

        "Name:_ This is the name of the business you are talking about_"

        If the name of your business (legally, the name you trade with) is "ABC Dental", then this should be set to "ABC Dental"

        Editing your business name for SEO is something that Google frowns upon at the GMB / schema level. Lots of the information which affects a businesses' prominence in the SERPs is cross-fed from schema, but also from Google My Business

        • https://cognitiveseo.com/blog/20273/google-my-business-tips/

        For Google My Business, it's frowned upon to conjoin your location and business name (indeed this can cause GMB penalties)

        "[Don't] Stuff only keywords in the title: Don’t take the advice above badly. If you have multiple keywords, just focus on the main one and keep the secondary ones for your website’s pages. A good example of keyword stuffing which you should avoid is the following: “Arcadia: Hotel, Motel, Bed and Breakfast, B&B, Restaurant in London. Google doesn’t like that and will often hard suspend pages that do this, so avoid it." ~ Cognitive SEO

        • https://support.google.com/business/answer/3038177?hl=en-GB

        "Your name should reflect your business’ real-world name, as used consistently on your shop front, website, stationery and as known to customers. Accurately representing your business name helps customers find your business online.

        _Add additional details like address and/or service area, opening hours and category in the other sections of your business information. _

        For example, if you were creating a listing for a 24-hour coffee shop in Southampton city centre called Shelly’s Coffee, you would enter that business information as:

        • Business name: Shelly’s Coffee
        • Address: 324 Poppy Street, Southampton
        • Hours: Open 24 hours
        • Category: Coffee shop

        Including unnecessary information in your business name is not permitted, and could result in your listing being suspended. Refer to the specific examples below to determine what you can and can't include in your business name." ~ Google

        Since Google frown on building out the business name with keywords (yes, EVEN location based ones) for GMB, and since LocalBusiness schema and GMB data serve similar functions for Google - why would they think any differently?

        As such I'd personally not include your location in your business name specifically (either through schema or on GMB) as the benefit of doing so will be slight, whilst the risks may be more substantial (GMB / rich snippet spam penalties)

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • Katarina-Borovska

          Adding Multiple Country Locations for Google Business Listings

          Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice.  I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website?  Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
          Katarina

          Local Listings | | Katarina-Borovska
          0
        • isenselogic

          Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.

          This is the second time I have posted this question and never got a satisfactory result. I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia.  I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also. https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/

          Local Listings | | isenselogic
          0
        • Neumarkets.com

          Optimal URL Structure for a Multi-City Directory

          I need help choosing the ideal URL structure for a multi-city directory. The current URL structure is /category which is okay because we are only in one geography. However, we're now expanding to other cities so we are reevaluating the best way of structuring the URL. The three options I have are: example.com/city/category Pro: Follows the user around with the city after the root (like language) Con: Possible short-term traffic loss. Build page authority on new URLs Pro: SEO Benefit for terms: {city category} example.com/city/ would have to be a URL and a general landing page. This would mean that /category would no longer exist example.com/category/city The website is currently set-up with /category but is now expanding beyond Toronto Pro: /category would still exist so no short-term SEO issues Pro: SEO Benefit for terms: {general category} example.com/category/ is already a URL and would display results based on proximity example.com/category (geo recognizes city) Pro: Clean URL Con: We're not Ticketmaster I was able to find major directory sites with very strong SEO doing it all three ways above. City First https://www.yelp.ca/c/toronto/restaurants https://angel.co/r/toronto/marketing/jobs https://www.redflagdeals.com/in/toronto/deals/c/cell-phones/ https://www.bizbash.com/new-york/venues Category First https://eventup.com/venues/new-york-ny/ https://www.yellowpages.ca/search/si/1/Restaurants/Toronto+ON https://www.weddingwire.ca/wedding-venues/ontario https://www.livenation.com/cities/130465/toronto-on No City in URL https://www.ticketmaster.ca/

          Local Listings | | Neumarkets.com
          1
        • IsaCleanse

          Hosting Plans that offer multiple servers in different locations?

          Hoping that someone may be able to advise if they've come across a hosting plan that offers multiple server locations within 1 plan? ie. One in Australia and another one in UK for example?

          Local Listings | | IsaCleanse
          0
        • stuartstein

          For Google's Structured Data, should I change my listings from Product schema to Local Business schema?

          I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b  Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!

          Local Listings | | stuartstein
          0
        • Ayres-SEO

          Best Practice When Selling One Location of Company with Multiple Branches - Local Search

          I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor  as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.

          Local Listings | | Ayres-SEO
          0
        • Ryan_V

          NPA. Adding two new locations. What phone numbers to use?

          Hi everyone, Our client wants to add two new locations. Not sure what phone number to use.
          We have main phone 800 number, with no adders associated, and local phone numbers for locations which we do SEO for. New two locations are not for SEO purposes. Client just want them to be listed on website and on major directories for now. Understanding NPA importance:
          Should we use main 800 for both locations? 
          Should we get new phone numbers for each one? Thanks

          Local Listings | | Ryan_V
          0
        • fionadoggett

          Will changing my business location affect my ranking for localised searches in my original area?

          I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give

          Local Listings | | fionadoggett
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.