What factors are effecting our rank?
-
Can anyone shed some light on why this might be?
Our website has a higher DA and PA yet the competition rank higher for some keywords. Even though our on page grader is higher or marginally different.
**Our Website **
- DA - 13
- PA - 20
- Keywords - 390
- Linking Domains - 24
- Total Inbound - 37
- Follow - 14
Competitor
- DA - 8
- PA - 15
- Keywords - 640
- Linking Domains - 12
- Total Inbound - 79
- Follow - 65
-
There are a lot of factors that could be affecting your rank, and not all of them are calculated by Moz, as Moz is only giving an estimation.
I would also like to note that since the competitor has more inbound links, and more of them are Follow links, then it is possible that the links are transferring more authority to them than they are to you.
My main theory would be that the ranking difference is mainly caused either by the link quality or by the effort in ranking pages in contrast to the homepage. If you have a page/post related to a specific keyword, it would be better targeted than the homepage which has a more general subject and could rank higher with fewer backlinks.
Having a look at the site would make us give a better estimate on where there is space for improvement to increase the ranking, as the listed details are just a small part of the larger picture.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
Why are they ranking?
Hi I've been looking at domains which rank well for a particular search term - plastic storage boxes to try and see why they rank. http://www.poundstretcher.co.uk/home-furniture/storage-organisation/plastic-storage ranks particularly well. From what I can see, they have about 6 backlinks, 28 DA, and 11 PA - which isn't that high compared to others ranking on the first page. I can't work out why they rank so highly, they also rank for over 100 other storage terms for this page. Am I looking in the wrong place?
Competitive Research | | BeckyKey0 -
Help ranking for a keyword
Ok well I'm serious about may business and everything I do the problem is that I just can't seem this ranking for a keyword thing I do rank on the 1st plage for every keyword but in this business it's all about the top 3 my page is a pr 2,I can't rank for this keyword it's low competitive the site has a pr 0 and has one back link to it on open site explorer. They rank first. i want to say my site is the best out there I have a seo company working on it and I have spent around 5k on it since we launched it in 2010. I just can't rank for "chesterfield lawn care" or chesterfield lawn service. My webite is www.greensidelawncare.com I have watch the. Videoson here but it just does not answer my question I need to know how to do the right seo. I have a ridiculous amount of content on the site everything I do it to help the customer. It just need to know what to do I have started to blog but what do I need to do to really help my seo? I mean is it blogging should i blog about stuff and use keywords should I blog and not use keywords maybe 50/50? Do I go out and blog about pages on my site or pages that are ranking of google? I heard that links are not as important as they used to be I do try to update my Facebook and twitter pages but its hard to anyone to RT or comment or like my stuff its lawn care it's not that interesting I try to make it as interesting as i can. keywords that I rank for are st Charles lawn care, st Charles lawn service,St. Peters lawn care, st. Peters lawn service, o'Fallon lawn care. Creve coeur lawn care. If you have any suggestions on how to make my site better please let me know. Www.greensidelawncare.com thank you to all that can help me
Competitive Research | | gslc0 -
Two links with the same quality but different effect
Hi, the website I'm working for is loosing rankings for one specific keyword and since there haven't been any bigger onsite changes I assume it's the back links. The company bought some exact anchor text links in the past, so I went through those. One specific one attracted my attention: It's a site wide link which creates over 80% of the back link profile to the specific website. There was only one catch: part of this bought anchor text campaign is another highly targeted anchor text which is not negatively affected by the rankings. Still I didn't like the feel of this so I ran the seomoz keyword difficulty report. And there I discovered an interesting pattern: For keyword A we are the only ones in the top10 with such a high percentage of exact keyword usage. But for keyword B, which didn't loose rankings our top10 competitor have an even more over-optimized keyword usage or much weaker back link profile. So now I wonder if it could actually be the case, that we loose rankings for keyword A since our competitors have a more natural profile, but for Keyword B it has no negative effect due to the worse competition. Thanks in advance for your help!
Competitive Research | | RomiSverige0 -
Determining why an established competitor's rankings have bombed - What's the best way to go about it?
I arrived at work this morning to find my weekly SEOmoz ranking report for a main competitor waiting in my inbox. 90% of the their rankings have tanked in the last day or so by an average of 3 pages - most down from page 1 or 2 where they had been sitting pretty for ages. I'm not in a state of (total) euphoria about this because a) you should be humble enough not to gloat at your enemy's demise, and b) I need to find out what they did wrong so that I don't make the same mistake, too. **What is your first suggested port of call to determine where my (vanquished) foe has gone wrong? How much can I find out? ** I do know one thing - with OSE I can see they've used dodgy blogging services but this, to my mind, would have been jumped upon by Google last year. No? Thanks guys
Competitive Research | | Martin_S0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
Can't Grasp Why Pages rank Higher?
The first result "Bankruptcy on IRS" is the search term. Why does the first url rank higher in google. The second one, the IRS.gov page beats them in PA, DA root domains links. The title meta has bankruptcy near the front. unclefed does have the IRS keyword in the title, but an I missing something here? What are the other factors, that are most obvious. Sure one can have bad links, and other negative criteria, but these are pretty decent sites that probably don't engage in much in seo, let alone bad SEO. Sure link text and mix of links can help, but am I missing something here? Actually what I think I really need IS A CHECKLIST OF WHAT TO CHECK IN WHAT ORDER WHEN COMPARING WHY ONE PAGE RANKS BETTER THAN ANOTHER. Appreciate all discussions. Thanks in advance. http://www.unclefed.com/AuthorsRow/Daily/Fwdcsea.html http://www.irs.gov/businesses/small/article/0,,id=98701,00.html
Competitive Research | | joemas990 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0