Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
https://moz.com/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product schema with no offer as owner wants to give price per customer
Hi, Trying to markup products for a site that does not show prices. Is there any way to markup a product price when the business model is: 1. customer calls or contacts shop. 2. shop gives a price quote based on level of detail and finish on the product 3. there is no base or top price. Thanks in advance!
Technical SEO | | plahpoy0 -
When should a variant be a variant and when should it be a separate product from an SEO POV?
Hi all, We are looking at changing our current e-commerce store to a new platform and in doing so thinking of making some changes to how we list products in sub-categories. We have seen related questions asking about splitting a single product into multiple products to rank for different terms, but we are wondering about combining multiple products into a single product page? The examples we have seen have been about fashion items with variants of colour and size. However, the products we sell have variances that change the appearance, dimensions and technical specification, so we would like to ask the MOZ community if combining products with these variances would still be deemed good practice? We sell wood burning stoves and a good example of a product that we are considering combining is the Scan 85 stove, which is available in eight different configurations: 85-1, 85-2, 85-3 etc. Scan themselves refer to each version as a separate product and they are bought, stocked and sold as separate products. Wood burning stoves like this typically have a firebox in the centre and then design options that can change the top, side, base, door, colour and fuel. In this example, the firebox is the Scan 85 and the variation is the last number, each of which corresponds to a different design option changing both the appearance and dimensions (see attached image). We have them listed as eight different products on our current site, one for each version. Primarily because each option has its own name (albeit 1-digit difference) which when we created the pages we thought that more pages would present us with more ranking opportunity. However, we have since learnt that because these eight pages are all so similar and it is difficult to write unique content about each product (with the 85-1 and 85-2 the only difference between the models are the black trim on the 85-1 and the silver trim on 85-2). Especially as when talking about the firebox itself, how well the fire burns, how controllable it is etc, will be the same for all versions. Likewise, earning backlinks to eight separate pages is also very difficult. Exploring this lead, us to the question, when is a variant a variant and when is it a separate product? Are there hard and fast rules for what defines variants and products? Or does it simply vary from industry to industry product to product, and if so should we be looking at it from a UX or SEO POV, when making that decision? Our hope is that if we combine these eight products into a single high-quality page, it will present us with a greater ranking opportunity for that one page over eight individual pages. We also hope that in doing so will allow us to create a more intuitive UX on a single page with a unique description, more reviews focused on one page and an explanation of the options available, all of which should lead to more conversions. Finally, by creating a better UX and unique detailed description we hope that there is a higher chance of us earning product level backlinks then we do with eight lower quality pages. One of the issues in creating a single product page for all the variants is the sub-category/results pages, as we would be removing eight simple products and replacing them with one complex product. We have questions over how this would work from a filter/facet level whereby when you apply a filter there is an expectation that the image shown will match the criteria, so if we filter for stoves with a silver trim for example, there is an expectation to only see stoves that have a silver trim in the results. When you have separate product pages you have separate listings which makes this easier to only bring back the models matching the criteria. However, when you have a single page this is more complex as you will need a default image for non-filtered results and then the ability to assign an image to lots of different attributes so that the correct image is always shown that matches the criteria selected. All of which we have been assured is do-able but adds an extra level of complexity to the process from an admin side. The alternative to doing this would be to create eight simple/child products and link them to one configurable/parent product. We could them list the simple products into the results pages and have them all linking back to the main configurable product which could load with the options of the simple product that was selected. From an SEO POV this brings in some more work, redirecting each page to the parent, but ultimately this could provide a better UX and might be the better solution. Has anyone got any experience in doing either of these options before? Both options above with affect the number of products we have available, so does the number of products in a sub-category effect the ability for that category page to rank? We currently have around 500 products in our wood burning stoves category, with perhaps an additional 300 to add. If we go down the combining into a single product page route this will reduce the number of products by around a third. If we keep all the simple/child products, then this will stay around the same. So, have we missed something obvious? Is there a glaring issue that we have overlooked from an SEO point of view as well as from the customer experience? We would appreciate your thoughts on this. Thanks, Reece scan85-1.jpg
Technical SEO | | fireproductsuk0 -
What's the best way to handle product filter URLs?
I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=
Technical SEO | | RodneyRiley0 -
How do I customize Magento product urls?
I would like my product urls to be /category/manufacturer/name/part#. This would be the only url the item uses and how the product is accessed. It would also be used for product feeds. My first attempt was to use https://amasty.com/magento-unique-product-url.html This creates a single url but I can not customize it. Sometimes it selects the manufacturer and sometimes the category. My second attempt was with https://www.magentocommerce.com/magento-connect/custom-product-urls-seo.html I have it installed but it doesn't change the urls. Has anyone been able to do this successfully?
Technical SEO | | Tylerj0 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
Can Google Read schema.org markup within Ajax?
Hi All, as a local business directory, we also display Openinghours on a business listing page. ex. http://www.goudengids.be/napoli-kontich-2550/
Technical SEO | | TruvoDirectories
At the same time I also have schema.org markup for Openinghours implemented.
But, for technical reasons (performance), the openinghours (and the markup alongside) are displayed using AJAX. I'm wondering if google is able to read the markup. The rich snippet tool and markup plugings like Semantic Inspector can't "see" the markup for openinghours. Any advice here?0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Google counting numbers of products on category pages - what about pagination ?
Hi there, Whilst checking out the SERPS, as you do, I noticed that where our category page appears, google now seems to be counting the number of products (what it calls items) on the product page and displaying this in the 1st part of the description (see image attached). My problem is we employ pagination, so that our category page will have 15 items on it, then there are paginated results for the rest, with either ?page=2 or page-2/ etc. appended to the URL. Although this is only a minor issue, I was just wondering if there was a way to change the number of products displayed on that page to be the entire number of products in that category, is there a microformat markup or something that can over-ride what google has detected ? Furthermore is this system of pagination effective ? I have considered using javascript pagination, such that all products would be loaded on to the one page but hidden until 'paginated', but I was worried about having hidden elements on the page, and also the impact of load times. Although I think this may solve the problem and display the true number of products in a section! Any help much appreciated, Stuart b4urme.jpg
Technical SEO | | stukerr0