Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
https://moz.com/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Data-vocabulary.org for structured markup in 2019
Hi MOZ friends, One of our clients has used data-vocabulary.org for structured markup. Schema.org says: "If you are already publishing structured data markup and it is already being used by Google, Microsoft, Yandex or Yahoo!, the markup format will generally continue to be supported. Changing to the new markup format could be helpful over time because you will be switching to a standard that is accepted across several companies, but you don't have to do it." Although there is such statement, as schema.org is the common vocabulary in 2019, should I keep it or change it with schema.org? Thanks in advance! 🙂
Technical SEO | | bbop330 -
Schema markup in tag manager for multiple locations not registering in tester tool or search console
Hi Moz community, I had implemented schema markup for companies with multiple branches. We setup an organization with multiple points of contact tag, a Local Business tag for each branch and tags for specific products/ services - all through Google tag manager. I managed to fix the product markup with a small update to the code I found in a Google forum but have been unable to revive our local business markup. The tags of the schema mark up are active but when I run the Google structured data testing tool it doesn't find any schema tags. We are seeing some of the tags show up in search console but not all of them. Has anyone else had this problem and found a solution? Or, do you have any recommendations on how to markup an organization with multiple branches? Should we have one overall organization tag and a separate one for each business or is there another way of presenting each branch? Appreciate any insight!
Technical SEO | | Alexanders0 -
Script for Schema
Does any one know of any script that can be written to generate schema on my product pages. I need something that would be compatible with a custom php website. Here is an example of what I am looking for, it's for Magento so I can't use it: http://www.magentocommerce.com/magento-connect/schema-org.html. Or, if you have any idea on how to do implement schema without doing it manually please let me know here! Thanks!
Technical SEO | | WSteven0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
Schema tags - Schema.org
We have rolled out Schema tags for our homepage which has been very beneficial for us. We obviously don't want to go overboard however; can you please clarify, should Schema tags be limited to the homepage location, or implemented through the site? Thanks
Technical SEO | | hickboy50 -
Schema Markup and Google's Rich Snippet Tool
Has anyone ever used the snippet tool and gotten the following error "could not fetch website"? When using the tool and placing an url that does not have markup present it will show that as the error. Or if part of markup is wrong, it will diagnose it accordingly. Did a search online and found limited info...one of which someone had this error but when other users tested it, they were not getting the same error.
Technical SEO | | andrewv0 -
Almost Duplicate Product names (READ almost!)
Hi Mozzers, Here is a dilemma I thought I'd put forward and see how you guys would handle the situations. I'm working on a comparison website on which many of of the product names are very similar. There are circa 2000 products, of which many have similar names. Here are a few of the product names for example; Airsprung Enigma 5ft Mattress Airsprung Double Echo 6ft Mattress Silentnight Double Nova 6ft Mattress The Product name has been used in the page title of the product pages as show below; Compare Prices on the Airsprung Double Echo 6ft Mattress SEOmoz is highlighting these pages as having Duplicate Page Titles (and meta descriptions as a similar approach has been used). How would you handle this situation? Cheers Aran
Technical SEO | | Entrusteddev0 -
Does removing product listings help raise SERP's on other pages?
Does removing content ever make sense? We have out of stock products that are left on the site (in an out of stock section) specifically for SEO value, but I am not sure how to approach the problem from a bottom line conversion stand point. Do we leave out of stock products and hope that they turn into a conversion rate via cross selling, or do out of stock products lower the value of other pages by "stealing" link juice and pagerank from the rest of the site? (and effectively driving interest away) What is your perspective? Do you believe that any content that is related or semi-related to your main focus is beneficial, or does it only make sense to have strong content that has a higher rate of conversion and overall site engagement?
Technical SEO | | 13375auc30