How do you use mozMetrics
-
How does everyone use the mozMetrics (mozRank, mozTrust, Domain Authority, Page Authority) with their clients? Do they ask you what these metrics mean and if so how do you explain it to them?
-
I have recently had a client ask about these metrics. After explaining that the numbers are just being used to compare them with competitors, I usually begin to explain the types of actionable items that influence authority and trust. I think most of us could do a better job explaining what it is that we do as well as why were doing it.
-
This weeks whiteboard friday is spot on the subject. Make sure to view it, it will definitely give you some ideas to think about.
-
I use them to rank myself against a competitor, and also to judge link sources etc.
-
Hah...There you go!
-
I am new to SEO Moz and until now I've only shared the metrics with one client. They were very happy seeing reasonable DA and PA (after explaining what those are of course ).
However I intend to be transparent about the SEO MOZ tools I use, especially because showing that as a provider I am spending on tools is a good way to backup the fees I'm asking and underlining that I don't spend 90% of the time building stats and updates and 10% working and in fact the stats are almost build in an automate manner and I can focus on actual dedicated SEO work for the client.
-
Hi Casey, I thought it might be also interesting to know that we're not using anything "moz" when talking to our clients. The reason is that SEOMoz metrics are a part of proprietary system and not directly associated with search engines. We of course use tools for internal research and find them quite helpful.
We do reference Majestic though, probably because they provide very simple and solid figures in terms of link acquisition velocity and link quantities. Though we need to disclose that their crawling data is not equal to the one of Google.
-
I have to walk them into the question. I deal with clients that know NOTHING about SEO and the first place I direct them to is SEOmoz beginners guide.
I have an initial presentation that outlines important factors so when they see them in future reports, they can see growth.
But I have never been asked directly.
-
I use mozMetrics in combination with the Linkscape visualization and comparison graphic, especially when it comes to audits.
Thanks to the graphic I am able to explain also what the metrics mean. If I know my client is more keen to search or own some SEO knowledge (for instance, if it is another web agency), I let myself being more deep in my explications of the metrics. If not, I tend to be more sintetic and use just PA/DA as metrics and use them as a better than PageRank green bar metrics to understand the force for a single page and an entire domain.
-
It is normally best explained as something similar to Google Pagerank which most people are familiar with. The fact that they both show just a number makes it very abstract and you cannot relate it to anything. You are just looking at some random numbers. I try to summarize it (PA is the strength of your entire domain expressed in a single number; PA is the strength of single page expressed in a single number). It is very usefull for comparing websites strength.
-
It is very hard to us them as absolute numbers, but they are great to show clients in competitive analyses.
Knowing their website has DA 71 might not say a lot. But if their nemesis have DA 73 they are going to be willing to spend ressourcing on link building.
-
Most of our clients are not interested in theory and numbers. They just want to see better results, rankings, ROI ....
For a small number we explain the metrics with examples of authority websites and small personal websites - like that they understand it well.
-
Do you ever have to explain what PA or DA is to clients? I'm trying to get a sense to how people outside the mozPlex explain it to their clients.
-
I use them mostly for my own study ofclient sites and competitors sites Casey. My current stable of clients tend to still dwell on SERP rankings and numbers of visitors, while the metric I'm trying to train them in is conversions.
But if I had to explain mozRank, mozTrust, Domain Authority,and Page Authority, I would tell them that the numbers are an approximation of what the Google algorithm assigns to pages, sites, etc. and since Google isn't sharing, it's the best method od ascertaining Google's values.
-
Hi Casey,
I use PA and DA to show authority and open a dialog as to what authority is and how to obtain higher authority through good link building. This give me the other side of the SEO coin; relevancy being the other.
Great place to better understand these for those who need a refresher:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content even when Canonical is used
Hi Everyone, Our website uses the Magento platform which is notorious for creating duplicate content. I tried to make sure that all the duplicate content it creates should be "canonicalized" to the correct page. While looking through the moz Page Diagnostics I see that I have 1003(!) pages of duplicate content. When I downloaded the csv I saw that over 95% of them had a canonical url. Does that mean there is really no issue but moz analytics is still reading it as duplicate content and titles? Is there an issue with them being canonicals as opposed to being redirected? Thanks!
Moz Pro | | EcomLkwd1 -
What's the best tool to use to compare competirors
A client of ours has asked us to compare their search rankings to competitors. What's the best tool to use in SEOMoz to do this?
Moz Pro | | BillyBobGriffin0 -
Is there a way to get SEOMOZ to not throw an error if i'm using the rel=canonical tag?
There are so many errors (~1500) that I can't find the pages with duplicate content among the ones that are correctly tagged
Moz Pro | | seospeedwagon0 -
What is the best Dev company to use to make a white label SEO Dashboard
If anyone knows of a design someone has built, or if you know of one that we can purchase and customize ourselves that would be an option too. I am looking to have a company build us a white label SEO dashboard that integrates SEOMOZ api and SEMRUSH api. I also like majesticSEO api for the lost links only, the rest of majesticSEO I don't really care about I like SEOMOZ much better hence why I am here. I need the following 1. Someone to be able to login and add their logo if they are a reseller company of our services, so we can offer white label solutions to them. 2. I need to have an admin section where we can upload backlinks. The admin section should do the minimum 2.1 Allow us to select a website, select a link type, and upload the backlinks. It should extract specific columns from a CSV and upload them into the desired website/link area like a guest post or a social bookmark etc.. 3. We need graphs and all of the fancy looks for others to look at.. 4. We want to make sure that someone can download the report to their desktop in a doc, excel, or pdf form. Extras Automatic rank checking like IBP or Jonathen Ledgers new software etc.. If not I will just continue to use IBP it's not a big deal.
Moz Pro | | MarketingOfAmerica0 -
In Open Site Explorer is it possible to use wildcards?
If I have a section on my website called lists with articles in there can I use wildcards in Open Site Explorer to find how many backlinks all articles in that section have - and ideally which pages are most linked to? Something like www.example.com/lists/* to give number of backlinks to all articles in that website section and which are the most highly linked to. Would be a great feature to have! Cheers Siimon
Moz Pro | | SimonCh0 -
How to get the total external links to a page and total external links to the domain using Mozscape API? I could not see an option in the bit flags
Hi, I was trying to get the data for total external links to a page and total external links to the domain using Mozscape API but I can't see a bit flag which can do that. There are bit flags for external followed links to a page and external followed links to a domain but I wanted the total external links data, is there a way to do that using Mozscape API else I would end up copying the data manually from OSE which would be cumbersome and time consuming. Your help is highly appreciated.
Moz Pro | | HQP0 -
Duplicate Content Issue from using filters on a directory listing site
I have a directory listing site of harpists and have alot of issues coming up that say: Content that is identical (or nearly identical) to content on other pages of your site forces your pages to unnecessarily compete with each other for rankings. Because this is a directory listing site the content is quite generic.The main issue appears to be coming from the functionality of the page. It appears that the "spider" is picking up each different choice of filter as a new page? If you have a look at this link you will see what I mean. People searching the site can filter the results of the songs played by this harpist by changing the dropdowns etc... but for some reason the filter arguments are being picked up...? Do you have any good approaches to solving this issue? A similar issue comes from the video pages for each harpist. They are being flagged as identical content - as there are currently no videos on the page. | http://www.find-a-harpist.co.uk/user/39/videos | http://www.find-a-harpist.co.uk/user/37/videos | Do you have any suggestions? Many thanks for taking the time to read this and respond. | | | | | |
Moz Pro | | dseo241
| |0 -
How can I track multiple pages using SEOMoz
Hi there, I setup my domain along with 20 keywords to target. One of the first things I learned is not to focus on too many keywords per page. For this reason I decided to create 5 sub pages and link these pages on my index page. My questions to you: 1. Does SEOMoz track the keyword rankings for the URL entered only?
Moz Pro | | debeenus
2. If the answer for 1 is YES, Would I have to setup those 5 extra URL's as new sites along with their 3 to 5 keywords? Thank you,0