How do you use mozMetrics
-
How does everyone use the mozMetrics (mozRank, mozTrust, Domain Authority, Page Authority) with their clients? Do they ask you what these metrics mean and if so how do you explain it to them?
-
I have recently had a client ask about these metrics. After explaining that the numbers are just being used to compare them with competitors, I usually begin to explain the types of actionable items that influence authority and trust. I think most of us could do a better job explaining what it is that we do as well as why were doing it.
-
This weeks whiteboard friday is spot on the subject. Make sure to view it, it will definitely give you some ideas to think about.
-
I use them to rank myself against a competitor, and also to judge link sources etc.
-
Hah...There you go!
-
I am new to SEO Moz and until now I've only shared the metrics with one client. They were very happy seeing reasonable DA and PA (after explaining what those are of course ).
However I intend to be transparent about the SEO MOZ tools I use, especially because showing that as a provider I am spending on tools is a good way to backup the fees I'm asking and underlining that I don't spend 90% of the time building stats and updates and 10% working and in fact the stats are almost build in an automate manner and I can focus on actual dedicated SEO work for the client.
-
Hi Casey, I thought it might be also interesting to know that we're not using anything "moz" when talking to our clients. The reason is that SEOMoz metrics are a part of proprietary system and not directly associated with search engines. We of course use tools for internal research and find them quite helpful.
We do reference Majestic though, probably because they provide very simple and solid figures in terms of link acquisition velocity and link quantities. Though we need to disclose that their crawling data is not equal to the one of Google.
-
I have to walk them into the question. I deal with clients that know NOTHING about SEO and the first place I direct them to is SEOmoz beginners guide.
I have an initial presentation that outlines important factors so when they see them in future reports, they can see growth.
But I have never been asked directly.
-
I use mozMetrics in combination with the Linkscape visualization and comparison graphic, especially when it comes to audits.
Thanks to the graphic I am able to explain also what the metrics mean. If I know my client is more keen to search or own some SEO knowledge (for instance, if it is another web agency), I let myself being more deep in my explications of the metrics. If not, I tend to be more sintetic and use just PA/DA as metrics and use them as a better than PageRank green bar metrics to understand the force for a single page and an entire domain.
-
It is normally best explained as something similar to Google Pagerank which most people are familiar with. The fact that they both show just a number makes it very abstract and you cannot relate it to anything. You are just looking at some random numbers. I try to summarize it (PA is the strength of your entire domain expressed in a single number; PA is the strength of single page expressed in a single number). It is very usefull for comparing websites strength.
-
It is very hard to us them as absolute numbers, but they are great to show clients in competitive analyses.
Knowing their website has DA 71 might not say a lot. But if their nemesis have DA 73 they are going to be willing to spend ressourcing on link building.
-
Most of our clients are not interested in theory and numbers. They just want to see better results, rankings, ROI ....
For a small number we explain the metrics with examples of authority websites and small personal websites - like that they understand it well.
-
Do you ever have to explain what PA or DA is to clients? I'm trying to get a sense to how people outside the mozPlex explain it to their clients.
-
I use them mostly for my own study ofclient sites and competitors sites Casey. My current stable of clients tend to still dwell on SERP rankings and numbers of visitors, while the metric I'm trying to train them in is conversions.
But if I had to explain mozRank, mozTrust, Domain Authority,and Page Authority, I would tell them that the numbers are an approximation of what the Google algorithm assigns to pages, sites, etc. and since Google isn't sharing, it's the best method od ascertaining Google's values.
-
Hi Casey,
I use PA and DA to show authority and open a dialog as to what authority is and how to obtain higher authority through good link building. This give me the other side of the SEO coin; relevancy being the other.
Great place to better understand these for those who need a refresher:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am using moz pro but ı can't use keyword explorer
hi am buying moz pro but can't please help me. ı want scan this web site https://baliktasarim.com/
Moz Pro | | nurmasumi20020 -
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
When using Moz Pro do I want Google-UK or -GB as default and why?
Hi. When using Moz Pro, I always select Google UK as default search with GB and US next. Is there a reason to choose one over the other? If so why? I am UK based and so are my clients. Thanks
Moz Pro | | YNWA0 -
What Cms should i use?
hello i am confused , what is the best CMS for my site ? site will include : Articles Custom pages -Membership -Members Dashboard -Plans ,Offers -Seo Tools -Websites tools Allow members to post ,comment [ maybe mini forum ] what you recommend for me guys? Drupal or Wordpress ? Thanks 🙂
Moz Pro | | Wagdys0 -
How can we efficiently use Fresh Web Explorer and Just Discovered Links?
Love the fresh data sources SEOmoz is building for us. However, I'm frustrated by the lack of scale the tools offer. Let's say I have 30 competitors I want to watch (which is pretty conservative - if we're targeting 100 keywords on a site, we could easily have 100's of top 20 ranked competitors). If I have to run individual reports for each using OSE and Fresh Web Explorer, that would be hours of work every day/week. Ideally, I'd like to see a campaign feature where you could add 2-200 competitors to view in one report. You could view recent links (from FWE and JDL) for all competitors on one handy report, and sort by various metrics. So for example, if you wanted to view the top 10 links your competitors have gotten in the past week, you could see that in 30 seconds of work, vs many hours of work. Any others who think this would be useful? Any ideas for how we can use the data in such a way without this feature?
Moz Pro | | AdamThompson1 -
Using this service
Hello, I have had this service for my free month. I had over 150 errors on my website which I fixed. My problem is that in doing this my traffic is actually worse and I have now fallen completely off google. From the start of my website I would slowly creep to within t he top 3 pages of google for the search term apron and aprons, then suddenly I fall to somewhere around page 20. No one, even people I hired has been able to explain this. I hear google changes, it takes time, etc, etc... Its been 5 years and other newer companies are on the top page right in their first year.. After working with this site for a month, I have looked to page 65 for apron and aprons and still cant find me. And I know some people say Alexa is a gimmick, but now instead of rising to 10 million and falling back down to 23 million, Alexa says there is no info regarding my website whatsoever. Any advice? I was excited to have this service but I cant get my partner to agree to keep it if my month long result is worse then I ever was before. And please dont say it takes time , 5 years is more than enough. Thank you in advance!
Moz Pro | | Gardengirl0 -
Can the link acqusition tool / web directory list be used for non-english language enquiries?
Hi there, We are currently in the trial period of seomoz pro and have been testing all of the availiable tools. We are very happy with OSE and the other professional tools however we have discovered a barrier in our research methods. 1, Does anyone know how can you use the link acqusition assistant for non-english enquiries? The suggested search queries that are automatically generated are "submit site" "submit url" etc, but this has almost no use for a non-english keyword. - Also are the results only displayed for google.com - is there no localization at all of search enquiries? 2, The list of directories provided by seomoz link: http://www.seomoz.org/directories are anglo-centric. What are the availiable options for non-english speaking directories / local directories NOT based in the United States? Any help that can be provided would be greatly appreciated!
Moz Pro | | deliveryhero0 -
What Q&A Forum Platform Does SEOmoz Use?
Completely custom built, or a 3rd party offering that can be customized? One of the most usable forums I've seen!
Moz Pro | | SEOPA0