Link baiting with bloggers:
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Are there any risks of getting penalized by Google if one was to publish a blogger competition on a corporate blog, in which participating bloggers have to include a link* on their blogs to enter?
Bloggers also receive a small prize (CD, book,..) to thank them for participating.
After what happened with Overstock.com do you think this kind of link-bait is risky?
*each blogger has to write an original article and the links are organic.
Thanks for your help.
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Yeah there are risks. But if you go about it in a slightly different way then you're perhaps less likely to be penalised.
For example if you ask each blogger to place a badge on their website as part of the review then it looks a little more legit, with the badge containing an image or logo and an anchor text link.
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Very risky. I wouldn't do it.
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