Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
the question on what scale it has to be done....
-
"Any SEO benefit"? Yes. Enough to make it a top priority in the grander scheme of a comprehensive SEO campaign? No.
-
I would treat social links with a fair amount of caution and avoid getting caught up in the hype. While there have been a lot of great tests that clearly show some type of pattern - none of them have been scientific. Google mentioned that they look at social signals (but quite possibly, for the most part, on /realtime search) and Bing did openly admit they take them into account for web rankings. However the extent is not clear.
My advice is to embrace social media platforms for what they are and what they can achieve outside of SEO. In other words, stick to traditional link building strategies for the most part. However I would also advise to keep a very keen eye on social signal development.
My personal opinion is that there are holes in a lot of the signals Google use already. Why create thousands more by adopting social signals into the algo?
Despite my abundant skepticism, I'm sure that social signals will become very influential in the not too distant future.
-
If you can get links from Facebook Fan pages and Businesses then they are easily indexable and will show up in G Webmaster Tools
-
Yes, as Google itself (and Bing) told to Danny Sullivan in an interview that I strongly suggest you to read: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
-
Yes, in fact I have heard the new "caffeine" algorithm google uses favors social network links. Even if the link is no-followed, the link juice will still flow.
-
In my experience it really depends on the user is sharing the information and their Facebook privacy settings. If the user has everything open to the world, then it stands to reason that a Google bot will see these as well. Google has stated that Facebook and other social media sites have been given more weight to their organic rankings, but it is hard to say how much. Either way, I strongly suspect that this trend will continue.
ALSO, Google does rank the influence of the user sharing the post. If a user has a lot of 'trust' then that share will be worth a lot more than say a new Facebook user. Something to keep in mind.
-
Yes, actualy SEOmoz has several blogs on this.
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
There are others, so search on SEOmoz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
100 Links Warning
Our website is GarageFlooringLLC.com. We rank relatively well for our main keywords but I am always looking to rank better. The 100 links question has been discussed to no end but I believe our website provides a great example of why a small business might have more than 100 links and IF we need to drop below that. User Experience vs Rules I think it is fair to say that if customers cannot find what they are looking for, it does not matter how well you rank. Our menu is designed to get people to the page they want to be on in a single click. So What Now? Do we remove items from the menu and only link to categories adding an extra click or two to the customers UI or do we leave well enough alone
Intermediate & Advanced SEO | | GFLLCCO0 -
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Link building… how to get high rewarding links?
Hi Guys, I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc? Thanks in advance
Intermediate & Advanced SEO | | edward-may0 -
SEO Consult?
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there. I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end! 😞
Intermediate & Advanced SEO | | CalicoKitty20000 -
Google WMT Turning 1 Link into 4,000+ Links
We operate 2 ecommerce sites. The About Us page of our main site links to the homepage of our second site. It's been this way since the second site launched about 5 years ago. The sites sell completely different products and aren't related besides both being owned by us. In Webmaster Tools for site 2, it's picking up ~4,100 links coming to the home page from site 1. But we only link to the home page 1 time in the entire site and that's from the About Us page. I've used Screaming Frog, IT has looked at source, JavaScript, etc., and we're stumped. It doesn't look like WMT has a function to show you on what pages of a domain it finds the links and we're not seeing anything by checking the site itself. Does anyone have experience with a situation like this? Anyone know an easy way to find exactly where Google sees these links coming from?
Intermediate & Advanced SEO | | Kingof50 -
Wordpress.com content feeding into site's subdomain, who gets SEO credit?
I have a client who had created a Wordpress.com (not Wordpress.org) blog, and feeds blog posts into a subdomain blog.client-site.com. My understanding was that in terms of SEO, Wordpress.com would still get the credit for these posts, and not the client, but I'm seeing conflicting information. All of the posts are set with permalinks on the client's site, such as blog.client-site.com/name-of-post, and when I run a Google site:search query, all of those individual posts appear in the Google search listings for the client's domain. Also, I've run a marketing.grader.com report, and these same results are seen. Looking at the source code on the page, however, I see this information which leads me to believe the content is being credited to, and fed in from, Wordpress.com ('client name' altered for privacy): href="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg">class="alignleft size-thumbnail wp-image-2050" title="Could_you_survive_a_computer_disaster" src="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg?w=150&h=143" I'm looking to provide a recommendation to the client on whether they are ok to continue moving forward with this current setup, or whether we should port the blog posts over to a subfolder on their primary domain www.client-site.com/blog and use Wordpress.org functionality, for proper SEO. Any advice?? Thank you!
Intermediate & Advanced SEO | | grapevinemktg0 -
Best Link Solicitation Email Structure - Link Building
Hello, What is the best thing to say when soliciting a link for link building. Say you're contacting a site with a resource section where your competitors are listed. What would you say to be the most persuasive. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0