How to Position Yourself When Doing Link Building & Outreach on behalf of Clients?
-
One of the things we struggle with is how to position ourselves when doing outreach such as link building on behalf of a client. We know many times it is best for outreach to come directly from the client themselves so that it comes across as more genuine. However, some clients prefer to outsource the entire process.
When doing outreach on behalf of clients, how do you position yourself? Are you typically transparent about being a marketer working for an agency, or do you spin it more as being someone 'with' the company? Does it ever make sense to use aliases?
-
If they ask you to be the SEO guy you are part of the company so it's not "claiming to be part of ..", you actualy are
-
Thanks for the great responses so far!
Any SEOs out there against claiming to be part of the client's company?
-
If you want a free link (or link exchange) I've noticed it works better if you're contacting them as if you were the client.
If you're offering money, it doesn't matter. You might as well say you're working for the client and be more genuine that way.
-
personally I always use aliases and always say "we" as being part of the company I represent when doing outreach. It's much more personal.
However that's just me - I've never try any other apporach so I can't compare.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter T&Cs
We're considering running a promotion to donate some cash to a charity for every new follower we gain during our user conference. Could this be considered buying followers, which could put our account at risk for closure?
Social Media | | jcommerce0 -
Outreach person different than guest post write
Hello, For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people. Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last. How do I taylor my outreach and link building to accommodate the above two facts? BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab Thanks
Social Media | | BobGW0 -
Personal & Business Google+ Pages - which gives SEO juice?
Hi i set up a personal Google+ page and added a business page for my website www.over50choices.co.uk. The business page is linked to my site, but my personal profile "James Price" has the authorship and my blog, youtube, twitter accounts for over50choices linked to it - do i need to link all these accounts to my Google+ business page to get maximum SEO juice or will my personal page get picked up? Do i need to transfer all the social accounts to my business profille - help!? Thanks James
Social Media | | AshShep11 -
Should my small business website link to Yelp?
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
Social Media | | pharcydeabc0 -
Where To Start With High Budget Client
I hope some of you may be able to lend some advice here. We have secured a large client who has a considerable monthly SEO Budget. The problem is this. They are in a competitive industry, the site is brand new, the brand name is pretty much unheard of but they have been backed by an angel investor and understand the importance of SEO. Now the guys obviously want to see that there money is being spent wisely and they are getting ROI, even if not in immediate results certainly by effort we put into them. Aside from having a small team initially going through there site to ensure that it is optimized to the best level it can be what would be your recommendations on getting this company off to the best start. Also they want to concentrate on natural search rather than PPC. Without mentioning the name of the company they are a software developer for an innovative ticketing system. Thanks in advance Paul
Social Media | | MondayBlues0 -
What's the best way to get links from images?
I have a few images that I have taken recently and I was wondering what might be the best way to use them. Ideally I would like to get a few links or some interest via social networks. I know I've a few options including: adding images directly to the website adding images to Flickr or similar adding images to Google+ adding images to Facebook adding images to twitpic or similar I was also intending in keeping some images to include directly in posts. Should I concentrate posting images directly on the site or use social networks? Which social networks work well for images? How can I use images to get links?
Social Media | | andywozhere0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0 -
What's up with the #! in twitter & Facebook URL's?
I was just wondering why Facebook and now Twitter have added "#!" into the url structure? Does this mean we should link to a twitter profile like this - twitter.com/profile - anymore? Should we now be linking like this: twitter.com/#!/kevinbarnes Kevin
Social Media | | KevinBarnes0