On page optimisation: Good for the users and engines?
-
I would like to rank for words as:
windsurfing equipment
windsurfing news
windsurfing sails
windsurfing boards etc.Now am I wondering if I should use exact those words in the navigation/titles/descriptions because it seems not user friendly. The whole website is about windsurfing thus naming it just “equipement” instead of “windsurfing equipment” would be clear to a visitor that I am talking about that windsurfing related topic.
Here is an example: http://madwindsurfing.com/cat/competitions-events/
I can even change the URL to http://madwindsurfing.com/cat/windsurfing-competitions-events/What would be the best way of choosing the naming/descriptions when I do on-page optimisation which is good for the engines and for the users and who would you do in my case?
-
See potential users don't see your homepage yet. You're bidding for their click among 9 other organic results on that page
-
Hi Madsurfer
I would use the exact phrases in the name of the page, the page titles, alt text, anchor text etc, etc but wouldn't use them in the navigation and would go for equipment, news, sails, boats etc as the navigation labels as this will be more scannable by a user then having windsurfing before everything.
Presumably as you will have a page for each of these categories then it is that page that you will be optimising for that keyword and hoping ranks at number one when someone searches.
One thing I would do before naming all the pages is write a list of my products and the related phrases and enter them into the Google keyword tool and see whether there are similar suggestions that would still match the content of my page but with considerably higher estimated search volume. I would then optimise for that term.
Hope this helps..
-
Even if you look at the home page and the nav menu will have the word "windsurfing" in front of each menu item?
-
You're right. However, as far as I can see, I don't think the kind of keywords your have in your titles, etc. are not user-friendly. As Dejan says, they look like perfectly OK to me. Don't worry too much
-
Thanks for the response. I did that off course and I am scoring an A grade on the on-page optimastion side. That says nothing about how the users will view it and if a human review of google will flag it as spammy.
-
I disagree with your view that "windsurfing equipment" is a bad thing for the users. Consider the fact that they will arrive through results to your site. If the phrase "windsurfing equipment" is in the TITLE of your page that will display as a clickable element in search results and also assure the user they're clicking on the right thing.
As far as SEO goes, having an exact phrase somewhere in the title is an advantage to having a partial title (e.g. only "equipment").
-
Check SEOMoz's term target tool. It will provide you with great feedbacks on what (and how) to optimize on your page : http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does Google's search results display my home page instead of my target page?
Why does Google's search results display my home page instead of my target page?
Technical SEO | | h.hedayati6712365410 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
Duplicate Page Title
Our pages has so many DUPLİCATE PAGE TİTLE
Technical SEO | | iskq
I want to change all of them, is it right way?0 -
150 Duplicate page error
I am told that I have 150 duplicate page content. It seems that it is the login link on each of my pages. Is this an error? Is it something I have to change? Thanks Login/Register at http://irishdancingdress.com/wp-login.php?redirect_to=http%3A%2F%2Firishdancingdress.com%2Fdress
Technical SEO | | ukkpower0 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
On Page 301 redirect for html pages
For php pages youve got Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | shupester
Header( "Location: http://www.example.com" );
?> Is there anything for html pages? Other then Or is placing this code redirect 301 /old/old.htm http://www.you.com/new.php in the .htaccess the only way to properly 301 redirect html pages? Thanks!0